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  • online-product-design-enables-fashion-houses-to-thrive-in-the-digital-space

    Online Product Design Enables Fashion Houses to Thrive in the Digital Space

    As the metaverse gains more traction among fashion brands, the concept is gradually becoming more democratized. Fashion and luxury houses are venturing into the new virtual possibilities with novel marketing campaigns where it is seemingly easy to buy digital clothes and products, attend fashion shows, interact with other users and even become the owner of a piece of the digital terrain.

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  • top-2-ways-hoodie-design-software-helps-fashion-brands-increase-online-presence

    Top –2 Ways Hoodie Design Software Helps Fashion Brands Increase Online Presence

    As calendars are finally filling up with social events after the prolonged lockdowns, the Summer/Spring 2022 trends offer numerous opportunities to be daring and provocative. Shoppers are interested in shopping for colourful and stylish clothes to make up for the outings, functions, gatherings, offices, and many other events. Thus, it is challenging for many apparel brands to suddenly change their products and designs to meet customers’ requirements. However, with the help of tools, like custom design hoodies, fashion houses have better chances of dealing with sudden changes in the fashion industry and consumer behavior. The custom-made solution ensures that brands can accommodate changes in their bottom lines by letting customers select, design, and preview the product before heading for the final payment.  

    Hoodie Design Software Enables Fashion Brands to Increase Visibility Across Platforms  

    Fashion trends are constantly developing, evolving, and changing to meet consumers’ insatiable demand for something new. Therefore, it is imperative for fashion brands willing to remain competitive and relevant must continuously reinvent themselves and implement measures to attain the goal.

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  • online-jewelry-design-software-helps-luxury-brands-get-involved-in-web-3-0

    Online Jewelry Design Software Helps Luxury Brands Get Involved in Web 3.0

    The metaverse has successfully turned many heads around, particular by luxury brands and high-end goods, such as art, fashion, and jewelry. The new business model helps fashion and luxury brands to engage with audiences in a new way and make their shopping journey even more eventful.

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  • how-custom-shoe-designs-help-footwear-brands-fuel-up-online-marketplace

    How Custom Shoe Designs Help Footwear Brands Fuel Up Online Marketplace?

    The fashion industry is under the destabilization phase; the retail sector is undergoing a complete revitalization fuelled by innovative B2B eCommerce solutions. The tools help fashion and luxury brands to expand their customer reach and sell seamlessly online. Similarly, custom shoe designing enables fashion houses to let their customers shop from their eCommerce storefronts with novel customization and digitization solutions. The made-to-measure tool helps shoe manufacturers and retailers to leverage the ongoing and upcoming trends in the online marketplace. 

    Custom Shoe Designs Enables Footwear Brands to Leverage eCommerce Renaissance 

    The rise of the internet has changed the way consumers perceive brands and how they browse various products using the new-age technology. The emergence of e-tailing enables fashion brands and retailers alike to sell their products online directly to consumers and eliminates the middleman as fashion houses have more options to reach customers and sell their products, thus, increasing the scope for online marketplaces among wholesalers and B2B eCommerce platforms. These changing landscapes have put a special place in our new reality.  

    Experts believe that the advantage of using direct-to-consumer business models (DTC) together with wholesale partnerships with B2B eCommerce platforms and marketplaces goes beyond mere designing and selling. Many brands, in the past, have shown reluctance to adapt to these changing norms while showing full belief in the DTC model. They believe that it yields a higher margin backed by various research companies, such as Coresight Research found that wholesale offers access to a larger customer base and more efficient marketing. However, the study was quick to point out that if it provides lower margins. Similarly, studies from BMO Capital Markets suggest that selling via the DTC model alone can’t guarantee bigger margins. In fact, a group of leading names in the luxury fashion industry indicate that four out of the top five merchandise margin-getters had robust wholesale revenue. Fashion houses, including Gap Inc and American Eagle Outfitters, invest minimally in wholesale and have merchandise margins below PVH and Ralph Lauren, two brands that lean heavily on wholesale as well as DTC. These studies indicate that using online platforms for selling products is paramount to achieving profitable sales while enhancing your reach and effectiveness in your sales organization. Hence, the emergence of the metaverse.  

    Many leading names in the fashion industry are moving to the new phase of the internet to enhance their customer reach, sales, and brand value. For instance, Balmain‘s French fashion house is preparing to delve further into the metaverse in a new partnership with MINTNFT, a non-fungible token (NFT) marketplace. A statement released by the brand states that the new platform will help the brand to bring its heritage into the Web 3 world through long-term and global partnerships. The collaboration consists of an NFT linked to Balmain’s legacy, entitled ‘Non-Fungible Thread’ in reference to the house’s founder, Pierre Balmain, and his consistent vision for design. The one-of-kind NFT will evolve in line with the house’s future accessory, sneaker, and fashion drops, while also offering membership benefits to the brand’s influencer network. The collaboration was announced during the opening of Balmain’s New York Flagship, which was attended by both Rousteing and Mintnft co-founder James Sun. 

    The changing patterns of doing business as a direct result of the emergence of new-age technology indicate that buyers’ preferences are also changing. It is not just the fashion industry changing its course due to the rise of the internet; instead, it has more to do with the people feeling more comfortable associating with brands that embrace technology. The customized shoes online help footwear brands meet customers’ expectations and offer them an immersive platform that makes shopping fun and enables them to voice their opinions. It is a pioneer in providing a three-fold advantage to luxury companies. It provides customization solutions that allow buyers to seamlessly design and purchase sneakers, shoes, sandals, and many other footwears using 3d technology.  

    The pointer mentioned below highlights new trends among buyers that every footwear company must adhere to.  

    Here are the changes in buyers’ perspectives that drive changes in the fashion and luxury market: 

    Buyers Using New Ways to Counter Inflation  

    Due to prolonged lockdowns during the pandemic outbreak, inflation is four-decade high, forcing shoppers to be warier of their purchasing habits and impacting retailers’ much-needed recovery. However, there is a silver lining in these gloomy days. A recent survey by Coresight Research indicates that consumers are still positive about spending despite the inflation rates. Nonetheless, there is a trend that fashion and footwear companies shouldn’t skip. Despite customers’ willingness to spend extravagantly, shoppers are looking for ways to save money. A report published by Afterpay details how millennials and Gen Z save their money using BNPL (Buy Now Pay Later) as a budgeting tool, seeking values and discounts, and spending on experiences.  

    Consumers’ penchant for finding new paths to financial freedom is steadily rising, as inferred from data from an online survey conducted by Afterpay, in partnership with Coresight Research, consisting of 500 consumers in the US and Canada. Out of those surveyed, Afterpay noticed a trend in BNPL users optimizing the payment method as a budgeting tool to counteract inflation. According to the survey, around 39 per cent of shoppers have used BNPL more, and a percentage that rises to 49 among Gen Z. Likewise, despite evidence showing that young buyers are more inclined towards purchasing new fashion products, they are likely to buy them at a discounted price. Product pricing was the most important criteria when participants were asked how they decide where to shop, with many suggesting that they only purchase from select brands during sales and markdowns.  

    Interest in Sustainability and Metaverse Rise Simultaneously  

    It is a well-known fact that with the rise of the internet, people’s general awareness has increased so much that they have started questioning everything. You can’t explain to them to follow a path blindly. They will ask questions and demand accountability. Sustainability and the use of technology to counter it has become one of the priorities among buyers, and they expect brands to take these notions seriously. In fact, many brands have taken note of the changing consumer behavior and made it a point to incorporate these changes into their business model. For instance, Allbirds is taking its sustainability measures extremely seriously and continuing to push the boundaries of sustainable footwear. Its new Tree Flyer running shoe has a carbon footprint of just 9.92-kilogram CO2e, all of which is offset to zero. These are the cushioned shoes designed to depict the brand’s innovative technology, use of renewable natural materials, and instantaneous material circularity. 

    The new collection line can be marked as a progression from the Allbirds “Dasher 2” launched in 2021. Tree Flyer features a new sleek-fitting knit structure, made from the brand’s signature eucalyptus-based tree fibre, which helps secure the foot for a performance fit whilst proving breathability and increased durability. On a similar note, the metaverse is gaining more traction among buyers. Therefore, an ad-tech company Hivestack has announced the launch of a new research division that will focus on out-of-home (DOOH) advertising for retail in the metaverse. The division has come as a response to the growing trend for retailers to enter the metaverse with digital stores. In a release, the company has said the rise in metaverse stores would enable new advertising opportunities for marketers, enabling elements such as in-store walls and virtual digital endcaps.  

    Make an Informed Decision- 

    It is crucial for fashion houses to note that brands that are willing to change with time and appropriately adopt new business models will be in a better position to attract customers along with finding potential customers in more than one place, thereby growing their customer base with the minimal marketing effort. The new sustainability with the technologically advanced business model will play a crucial role in accessing a greater customer base, and therefore, its presence and benefits can’t be overlooked. If all of these seem overwhelming to you, the custom-made shoes online by iDesigniBuy are here to help you. The customization solution helps businesses thrive in the footwear market while balancing between attracting new retail customers and deepening partnerships with existing customers.

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  • handbag-design-software-helps-luxury-brands-radically-move-to-sustainability

    Handbag Design Software Helps Luxury Brands Radically Move to Sustainability

    The rapid advancement in the fashion and luxury domains has led experts and brands to mitigate its impact on the environment. Fashion houses need to expedite their strategies to cater to future generations’ needs while also focusing on their revenues. On similar notes, our bag designing software helps luxury companies to focus on reducing their carbon footprints and help meet customers’ demands. Its novel customization solution aids luxury brands and retailers in counter the overproduction narrative by letting their customers design their handbags, purses, and backpacks using digital solutions.  

    Handbag Design Software Helps Fashion Houses Tap on Sustainable Trends  

    The luxury industry is often tied with excessive consumerism, disposable income, and guilty pleasure. However, the young generation is aggressively and passionately changing the notion helping even the leading brands to adhere to their demands. As millennials and Gen Z drive around 85 per cent of global luxury sales growth, brands are bound to meet their expectations. The young buyers value nature and expect luxury brands to be aligned with their values. The younger affluent generations are more conscious of the environment and the social impacts their purchases can make. Therefore, they are careful with brands they associate with and are more likely to purchase from companies that resonate with their values. High-end brands that want to retain their status in the luxury market need to evolve to keep up with this growing trend toward ethical and sustainable luxury.  

    Established and emerging luxury labels are designing physical retail with sustainability in mind. They are undergoing several sustainable makeovers as the linear over-consumption is out and care, repair, and community are in. For instance, Selfridges hosts a car boot sale this week, while Harrods recently brought repair and alterations services in-store. In Paris, Le BHV Maris explores and expands its customer reach with childrenswear resale for its Kids O’Clock pop-up. In New York, performance outerwear brand Arc’teryx’s new store offers a new look with its repair, refurbishment, and upcycling. The new changes are stepping towards a better future as the better-equipped brick-and-mortar stores help in reducing waste and enhance the shopping experience by letting customers try on an item, get it fit, and decrease the rate of returns. Even with the growth and adoption of virtual try-on, nothing compares to seeing how an item fits in person. Therefore, it is not an exaggeration to say that the projections for theglobal luxury handbag market exceed a valuation of 35.4 billion dollars by 2031. Numerous handbag manufacturers are able to attract buyers, especially modern shoppers, by providing bags that are a combination of fashion and technology. Nonetheless, the question remains the same how luxury brands will be able to redefine themselves and shun the image of over-producer of fast fashion.  

    Mentioned below are some of the ways fashion houses can become more sustainable:  

    1. Moving to Ecommerce Enables Luxury Brands Tap on Technology 

    In recent years, various multi-brand retailers, including Rêve-En-Vert, Buy Me Once and Know The Origin, have presented a strong case for sustainable eCommerce. They have curated collections based on environmental and social criteria and allow customers to filter products by recycled content, organic material, and living wage guarantees for garment workers. However, many sustainability challenges remain hard for eCommerce companies to grapple with without technological support. These include higher return rates, delivery emissions, and single-use plastic packaging. Reports byEmarketer suggest that eCommerce is still only around one-fifth of total global retail sales, and despite much hype during the pandemic, its growth has remained slow. 

    Consequently, many brands have again moved to physical retail as they think they have better chances of stocking products and marketing them. However, online bag design software solutions can be installed on websites and physical stores and help brands become more eco-friendly without giving away their creativity and passion for fashion. Its customization solutions help luxury companies to focus on adhering to sustainable trends, as it allows your buyers to try on clothes and accessorize using 3d technology. The tool allows your customers to change the design, fabric, color, style, and many other things of a handbag, purse, or backpack and get a 360-degree preview before placing the final order.  

    Indeed, using an eCommerce platform allow customers to promote sustainable practices and raise awareness of solutions. The leading names in the direct-to-customer approach get an opportunity to differentiate and support young, sustainable designers.  

    • Rising Demands Among Audiences  

    A crucial trait among Gen Z buyers is that they are the most influential and trendsetting consumer group for luxury brands. Their perspective is broader in regards to how they view the world. When broadcasting their lives through social media, many young influencers offer a platform for brands to connect with real issues. Therefore, sustainability is important to most of them, and they will only associate themselves with sustainable brands at their core. They are no longer interested in “greenwashing” and are increasingly voting for the brands that back up their talk with their wallets. Many brands see this as an exciting opportunity to create extreme value and appeal to their company.  

    Moreover, as more consumers, especially women, started going to the office post-pandemic, brands were forced to give in. A global increase in the population of working women leads to higher disposable income, and the more money is in the market, the better it is for luxury companies as the global luxury handbag companies are focusing more on developing innovative and cost-efficient products. Social media is the biggest factor in getting working women to buy more luxury handbags. Major players, including Dior, Gucci, Louis Vuitton, Versace, and Chanel, continue to dominate the social media landscape with engagement scores of 8 million and up. Dior’s Saddle Bag helped the brand make a comeback in the global luxury handbag market with better social media and influencer culture.  

    • Increasing Competition Among Brands to Launch New Sustainable Products 

    The growth in the luxury handbag market is rising due to people finally getting a chance to step out again after the COVID-19 lockdown. Revenge shopping is still alive and well, and there has been growth among categories, including apparel and cosmetics, apart from the handbag. Along with the price rise, brands are also competing to gain more attention from buyers by launching more sustainable products. For instance,Mulberry is continuing its commitment to become net-zero by 2035 with the launch of its first carbon-neutral collection, the “Lily Zero.” 

    The ‘Lily Zero’ will comprise 12 styles, which are fully carbon-neutral from field to shop floor, crafted in Mulberry’s carbon-neutral Somerset factories using carbon-neutral leathers to reduce carbon emission and gradually offset it. Mulberry will also add the same carbon-neutral leather to all its heavy grain styles constituting about 26 per cent of its autumn-winter 2022 collection. On the same note, the luxury retail site Hardly Ever Worn It (Hewi) has joined hands with Advanced Clothing Solutions (ACS) to introduce a carbon neutral logistics service to its features. The brand’s logistics will now utilize ozone technology to clean garments through microplastic filters that help minimize water pollution and recycle by-products to make building bricks. 

    To Sum it Up- 

    The ball is in luxury brands’ court, and they must decide whether they want to give their customers a circular, end-to-end brand experience while taking a stand to make this planet a better to live. History has shown that those late to the party almost missed on luring in more buyers and generated less brand equity than their contemporaries. The online handbag design software by iDesigniBuy helps luxury brands be on their toes and make their business model accommodating enough to adhere to the recent trends. The customization solution helps companies cater to their affluent millennials’ expectations for social responsibility and positive environmental impact. 

    Connect with us now! 

  • online-product-design-software-helps-tapping-more-digital-fashion-opportunities

    Online Product Design Software Helps Tapping More Digital Fashion Opportunities

    Virtual fashion has been flourishing in the industry over the past couple of years. Many fashion and luxury brands and retailers have already climbed over one another to dip their toes into the industry’s new metaverse presence. The new-age technology enables fashion companies to offer a platform for their buyers to socialize, play games, and customize their own skins. Similarly, our online product designer enables apparel and luxury companies to thrive in the ever-evolving landscape in the fashion domain and lead in the online marketplace. The tool enables brands to let their customers design their apparel, footwear, handbag, and many other products in an immersive digital environment.  

    Online Product Design Software Helps Fashion Houses Double their Digital Expansion  

    Many fashion houses are increasingly using the tech giants to enter into the new fashion model. Roblox is one of the leading platforms that has particularly caught many brands’ attention, boasting a community of 49 million active users that take to its virtual world daily to play games, socialize and customize their own avatars. Many high-end fashion labels are making their first move in the digital market by forming a partnership with the gaming giant. Brands such as Tommy Hilfiger, Gucci, and Ralph Lauren are among those that have taken to the Roblox world, either in the form of exclusive events or digital clothing drops. Purchasing fashion items through the platform has become so popular, in fact, that the company said in 2021, over 25 million virtual items had been created, with 5.8 billion items bought throughout the year. In fact, the investments done by the fashion companies in the technology domain are set to create an investment record by nearly doubling their stake from 1.6 per cent in 2021 to 3 per cent of sales by 2030. According to the latest Business of Fashion and McKinsey report, “The State of Fashion: Technology,” the fashion sector and the entire world will see some of the biggest technological progress in the coming decade than has happened over the past century. The entire industry’s value chain will see great technological advances, including streamlined multi-channel shopping, eCommerce software solving online sizing issues, and lesser returns. The data from Crunchbase suggest that investment in technology-related tools is exponentially rising, with the top 50 investments soaring to 16.2 billion dollars in 2019. The statistics in the above paragraph indicate how many lucrative opportunities fashion companies can get from technology. We shall explore new trends that help brands constantly re-assess themselves and reinvent themselves in the online marketplace in the current blog.  

    Here are new ways fashion houses can reinvent themselves amid the changing landscape in the fashion domain:  

    Appealing to Gen Z and Modern Buyers  

    Gen Z and modern shoppers are born out of social media and other technological advancements in the fashion industry. Therefore, it is imperative for fashion houses to incorporate new solutions into their business model and cater to their consumers’ modern and dynamic demands. New-age marketing tools, such as social media, especially TikTok and Instagram reels, are really traction points for brands looking to entice new-age buyers. For instance, the contemporary brandStitch is one of the labels that has benefitted from TikTok. It started on Instagram in 2018, with the founder, who goes only by Clouder, presenting his anime printed T-shirts, long sleeves and denim, communicating with fans in the comments or via direct message. In June 2020, the designer gave TikTok a try, posting lo-fi videos on his design process. The video garnered over 5,000 likes and boosted Stitch’s Instagram following and e-commerce sales. Clouder now cites TikTok as his main marketing tool.   

    TikTok has the power to lure in more buyers than any other social media platform. It offers a more suitable application to fashion houses to share their processes of how cloth is developed and artwork is added, making it a more creative and engaging platform. Besides, users are putting more emphasis on fashion education and processes. These strategies help customers to relate with brands and designers and boost reach. Stich’s raw approach has an anti-establishment vibe which attracts more young fashion consumers. Similarly, our 3D product design software empowers fashion brands and retailers to leverage the ongoing digital trends. After seamlessly installing the software on the business websites, brands can let their shoppers select, design, and preview the product using digital solutions, such as 360-degree preview. The tool helps brands establish a direct connection with customers and make them active members in your designing process.  

    Collaborating with Leading Names  

    The leading names in the fashion domain have well explored the new online marketplace primarily because they have better and larger resources. However, they need support from budding brands and designers because their help in learning new trends and have a command over consumer mindset. Therefore, a proper collaboration between established brands with upcoming fashion labels can take the industry to a level than was earlier impossible to imagine. For instance, luxury conglomerate LVMH has revealed the 21 startups that will be joining its LVMH Lab at the 2022 Viva Technology fair, taking part from June 15 to 18. The selected companies also have a chance of winning this year’s LVMH Innovation Award. This is the sixth edition of the awards, with the winning candidates invited to join the LVMH accelerator programme, La Maison des Startups. Six different categories, such as 3d product experience, retail, omnichannel, metaverse, and many more, will define the chosen startups this year. Many fashion houses that have proved themselves in the intensely competitive landscape have won these awards. The line-up includes the likes of digital wardrobe platform, DressX, a streaming technology firm, SeenThis, alternative fur producer, BioFluff, and agricultural development firm Genesis. 

    Despite big fashion brands regularly testing the waters of the online platform, Roblox, a leading name in the gaming industry, encourages indie creators also to explore their creativity. Its faction of nine million-strong indie developers is supported through initiatives like Roblox’s user-generated content (UGC) programme, which enables creators to develop new designs that can be bought and worn by its players. The platform is also launching new avatars, such as Layered Clothing, enabling virtual designs to be worn on any skin, essentially acting as the digital versions of “one-size-fits-all” clothing. The new feature hopes to encourage self-expression through the platform further, offering more options for creativity when it comes to metaverse fashion. 

    Leveraging Mobile Shopping for Cross-Channel and Sustainable Approach  

    Mobile phones have become an integral part of our lives, and fashion businesses need to create seamless journeys from digital to store as consumer behavior. Customers demand a seamless shopping experience, and their demands can only meet by leveraging mobile shopping for cross-channel accessibility. The mCommerce helps apparel and luxury brands to optimize revenues and elevate experiences. Retailers that are successfully bringing mobile experience inside the store enjoy a wider advantage, with research finding that allowing shoppers “to use a mix of mobile and brick-and-mortar shopping channels earn an average Index score of 139.” 

    Similarly, climate change is one of the hot topics in the fashion domain, with more shoppers becoming aware of what they wear and from where they buy. People sometimes struggle to trust the brands they purchase from, and labelling products with “sustainability” won’t work. Greenwashing, inaction, and manipulative marketing campaigns are a desperate call from leading polluting industries like fashion. Fashion brands, such as Refash, Spiber, Depop, and Shoppervird are redefining fashion by mainstreaming upcycled styles, vintage, used clothes, and natural/recycled fabrics. The company believes shoppers should use creativity and critical thinking while shopping on-demand.  

    Closing Comments-  

    In a nutshell, embracing technology is a differentiator that shows companies can easily be seen as either leading or lagging. With a focus on operational efficiency and customer-centric service, adapting new practices is the only way to stay ahead. The online product design tool by iDesigniBuy helps businesses capitalize on digital trends and stay ahead in the business. The customization software enables fashion houses to reinvent and rebrand themselves in the market with its novel digital solutions.  

    Connect with us now! 

  • t-shirt-designer-software-a-powerful-tool-to-expand-digital-footprints

    T-Shirt Designer Software: A Powerful Tool to Expand Digital Footprints

    There is already a buzz around the metaverse. It is a hyper-interactive, creative digital environment enabling people to work, socialize, and shop. Despite the metaverse being in its infancy stage, many experts see extreme potential, especially for fashion brands. For the broader fashion industry, it could offer new opportunities to engage Gen Z and other tech-savvy, young consumers. Similarly, our custom t-shirt software helps apparel companies to make the most of the recent digital trends and engage with their buyers by allowing them to immerse themselves in the world of digital customization. Its modern solutions aid companies in letting customers take full control of what and how clothes should be manufactured and communicate with them in real-time through digital technology. 

    T-shirt Designer Software Enables Apparel Companies to Embark Upon Digital Journey  

    With every changing day, the metaverse is exponentially influencing our daily lives. The metaverse is worth over US$45 billion, and by 2024 it is expected to hit US$800 billion. Many tech giants, such as Meta to iconic labels including Gucci, Burberry, Prada, and Balenciaga, are increasing their footprint in the metaverse to establish their dominance. Like cryptocurrencies, blockchain, and artificial intelligence, metaverse also has influencers who create the demand for a product or service by sharing positive news about them with their followers on social media accounts, consequently increasing the product’s reach. There are hundreds of them around the world, with followers ranging from a few thousand to a million on social media platforms, including YouTube, TikTok, Snapchat, and Twitter.  

    Indeed, NFTs have a reputation for being confusing, and they are partly because they are several at once. They are a component of “smart contracts,” meaning they can confer royalties to their creators when resold, which means they are new revenue streams for artists and businesses. And they are a potentially important component of a speculative, decentralized future internet called the “metaverse” that does not exist – yet. Fashion NFTs represent branded clothing or novel experiences that can only exist virtually or are a digital twin of a physical item. Some have a practical twin that can be used as skins or outfits compatible with avatars on a specific gaming platform. But most often, people just buy them as a form of internet-based conspicuous consumption, as many view it as merely 3d gaming and emulating our physical reality and beyond. However, this is far from reality; the new-age technology is helping the fashion sector enable apparel brands and customers to think beyond the virtual simulation and embrace new realities that facilitate the new trends. Let us look at the various examples that help clothing companies expand their digital footprints.  

    Here are some examples and case studies to inspire other companies to expand their digital impression: 

    1. Using Blockchain and Cryptocurrencies to Ease Business 

    The use of digital money is imperative for fashion brands and retailers as it accommodates all transactions and actions in this virtual space to have a real impact in the same manner as in our physical reality. Using blockchain and cryptocurrencies, brands not only create and authenticate virtual assets but, most importantly, enable their ownership transfer and transactions. For instance, Adidas showed interest in the new business model when it launched its new collection line called “into the Metaverse.” The introduction of the new capsule launched must be enough to inspire others and understand the necessity of using NFTs in the metaverse. Every virtual outfit to dress avatars in the metaverse has been tokenized and authenticated via an NFT. 

    Similarly,Gucci has commenced accepting cryptocurrency payments in its boutiques, and the roll-out has begun within selected stores in the US. The Italian luxury brand will accept Bitcoin, Ethereum, Dogecoin, and Litecoin. The brand has joined hands with brands including Off-White and Philipp Plein, which aims to serve new communities and accept virtual currencies, the next frontier of digital payments. Gucci’s Rodeo Drive boutique in Los Angeles and its Wooster Street store in New York will be two key flagships to accept the payments with all self-operated stores to accept virtual currencies in the near future. Buyers can pay with cryptocurrencies through a QR code sent by email linked to a digital asset wallet. An example of a digital wallet is Mycelium. Likewise, the t-shirt design maker allows fashion houses to test the waters and embrace and incorporate new changes in their business models. The customization tool allows brands to conduct their business with digital features that enable buyers to purchase products seamlessly.  

    • Making People Aware About the Social Issues  

    Fashion houses rarely touch upon mental issues and other societal problems. However, with the metaverse coming into the picture, brands have experienced newfound love to educate buyers about mental issues. The digital fashion brand Blueberry has revealed it will be hosting a metaverse fundraising event alongside the Broadway musical, Dear Evan Hansen. The event is all set to be launched on May 13; the brand will be releasing a digital version of the show’s signature blue striped polo, which will be available via Roblox at an affordable price point and complete with customization options. The partners said that 100 per cent of the proceeds would be donated to the Child Mind Institute, a non-profit organization dedicated to aiding children struggling with mental health and learning disorders. After the fashion drop, the duo will also be working with the Bored Ape Yacht Club, a platform for digital collectables, while releasing the two Bored Ape NFTs, each also dressed in the blue polo. 

    The metaverse’s new changes helping brands explore new opportunities has allowed them to touch upon various sensitive topics and bring people’s attention to them. This way, people learn more about the issues and do more charity and community service to help those in need.  

    • Extending and Catering to Young Buyers’ Needs  

    The new-age business model facilitates interactive, creative digital spaces, which many views as a natural evolution of how people use technology. These changes also reflect the ever-growing amount of time consumers spend online. The advancements in social media platforms and OTTs have accelerated the time spent by Gen Z and Millennials on their phones. Additionally, personal expression is crucial for young buyers, and fashion is one of the top three categories in which Zers seek to splurge or treat themselves. This means apparel brands now have better opportunities to carry their dreams over into the digital realm. Brands and retailers are successfully able to create more second worlds where buyers can express themselves. However, there is probably an underestimation of the value attached to individuals who want to express themselves in a virtual world with a virtual product through a virtual persona. 

    Many young shoppers think digital fashion is a natural extension of applying social media filters provided by Snapchat and Instagram. We are just at the tipping point of this new era, and it will most certainly change the meaning of fashion itself. Artificial intelligence and augmented reality could open up opportunities for new business models that leverage virtual fashion. 

    Wrapping Up- 

    It is crucial for the fashion industry to realize that the possibilities are endless as more companies jump into the bandwagon of digital fashion. Many established designers and apparel brands embark on their journey into the metaverse, and virtual creators are dipping their toes into the real world. In a few years down the line, the whole thing will become a feedback loop. The inception of technology that allows 360-degree views have already been used to present seasonal collections through online showrooms, and avatars of models have walked 3-D virtual runways. Likewise, the T-shirt design software online by iDesigniBuy empowers garment companies to leverage the use of digital trends and allow their buyers to get a complete preview of the t-shirt they have designed using 3d technology.  

    If you are willing to be a part of the tectonic shift, 

    Collaborate with us now! 

  • garment-design-software-helps-fashion-houses-to-tap-on-ar-trends

    Garment Design Software Helps Fashion Houses to Tap on AR Trends

    Augmented reality (AR) has long been seen as futuristic, abstract technology with eCommerce and will gradually take on how businesses run. For many, it was one of the technologies that could be played around one day; in other words, it was a novelty rather than a priority. However, as eCommerce took off during the pandemic, many fashion houses were caught off guard as they had no technical backing to support prolonged lockdowns. Now though, with many brick-and-mortar stores off-limits and online competition increasing, attitudes towards AR and its role in ecommerce have shifted significantly, particularly within the fashion industry. On a similar note, our fashion design software helps apparel companies to make the most of the latest technology with its custom-made solution. It enables your buyers to design their clothes seamlessly and tries them on using 3d technology before heading for the final payment.  

    Garment Design Software Enables Apparel Companies Manifest Digital Trends  

    Retailers are being forced to rethink their priorities and embrace new trends, tools, and technologies that allow them to serve compelling customer experiences and win the loyalty of today’s shoppers. Augmented Reality (AR) is one such solution helping fashion houses bridge the gap between physical and digital commerce. It offers a platform where the two business models can blend in more smoothly and perfectly fit the bill for fashion retail and the challenges the apparel industry has to deal with. New-age technology is emerging as an urgent investment area for many eCommerce retailers and fast becoming a competitive differentiator as fashion brands battle for customers and conversions in the age of COVID.  

    According toABI Research, by 2022, over 120,000 stores will leverage AR. The rising number of AR-capable devices in the world is expected to grow to over 4 billion. The technology is transforming the way fashion companies engage with their customers, thus, enabling their buyers to experience products virtually from the comfort of their homes. AR technologies can help consumers understand what they are buying and make it easier for brands to meet customer expectations leading to higher-post purchase satisfaction and more brand loyalty. Leading names in the technology, including Snapchat, are deploying new tools to make it easier for brands to create three-dimensional, photorealistic versions of products and easier for consumers to try these products. For the first time, brands can install the technology within their apps, which means they no longer have to develop or acquire it independently. Premium brands, such as Puma and Ralph Lauren, are its early testers. Snapchat users will also be able to more easily discover products to digitally try on via Snap’s new “Dress Up” section, which is the first time it has created a specific destination for this type of content.  

    Letting developers of other fields use Snapchat’s technology is applauded by many experts in the fashion industry see it as a medium to develop and expand AR across the sector. The technology has been a point of focus for Snapchat, with more than250 million people using the AR shopping lenses more than 5 billion times. The company is more eager to identify itself as a camera company than a social media or advertising-driven company. The lucrative opportunities emerging in the fashion domain are the primary reason why many companies are more inclined toward offering camera and AR-based infrastructure to apparel brands and influencers as extended reality and the metaverse proliferates. These instances indicate that there are many advantages of using augmented reality in fashion. Let us explore. 

    Here are the advantages of using AR in the clothing business:  

    Increases Revenues  

    Companies using AR largely benefit from increased profits. When customers experience a product before purchasing them, they deepen their relationship with it and develop a sense of ownership. Shoppers who feel they already know the product are more likely to buy it. In fact, when customers know that you have installed AR on your website or enabled it in a store, they are more eager to try it and purchase products. It is a great opportunity for fashion houses to educate their customers and offer more in-depth content based on their experience while developing AR technology. It also presents the perfect opportunity to upsell companion products or accessories. Providing immersive experiences in stores can also help fashion houses drive more sales. For instance, if garment companies use our 3D fashion design software, a customization built-in with 3d technology enables fashion houses to let their customers select, design, and preview apparel. The easy-to-interface helps customers seamlessly design their clothes and gain a 360-degree preview before heading for the final payment. The tool ensures your customers are happy and have a great time while shopping from your store.  

    Attracts More Buyers with Virtual shopping experiences (and NFTs) 

    Gone are those days when fashion brands had to invest heavily to use new technology in their eCommerce. The advancing technologies and rising competition have put fashion on the fast track. There are an abundance of technology to be used in the sector and many competitors to leverage them. Fashion and fashion-tech companies are leaving no stone unturned to entice buyers. Therefore, AR, which was earlier restricted to online stores, is now being adopted across brick-and-mortar locations. Companies with in-store locations use technology to enhance the shopping experience. For instance, retail store Tilly‘s used AR in 2017 to sponsor a treasure hunt tied to back-to-school shopping. The app allowed customers to search the store for coins to receive discounts. 

    Likewise, new enhanced technologies, such as Meta, are being increasingly used in virtual concerts, parties, and virtual work meetings to let users shop for official merchandise and non-fungible tokens (NFTs) on its digital platform. These technologies are already being used by high-end brands, such as Louis Vuitton and Burberry, who have already launched their own NFT collections, while Gucci is in the process of creating one. In future, these launches may take place directly on Meta, where users can show off their limited-edition purchases instantly through their avatars. 

    Offers More Opportunities for Collaboration  

    Having numerous advanced technologies at disposal opens a room for collaboration which is a great way to expand business while also taking technology to every corner of the Earth. Many tech giants, such as Meta, have joined forces withBalenciaga. The French luxury fashion brand is known for embracing the metaverse: on top of launching a collection through its very own video game, Balenciaga has also teamed up with Fortnite to launch both physical and virtual merchandise. It is logical to form partnerships and tap onto your partner’s assets. For instance, the collaboration between Balenciaga and the luxury brand will help Meta explore and expand its customer base and bring fashion into its virtual universe. Meta has also hinted at letting users “walk through and explore [their] Pinterest boards in the metaverse”, which only underscores how big fashion’s role will play on the upcoming platform. 

    Reduces Returns  

    Research fromStatista suggests that product returns can cost as much as $550 billion per year, and the primary reason behind this trend is the inability of the product to meet customers’ expectations. They bought a product based on a stock photo, only to realize that it wasn’t what they imagined upon receiving it. Enabling customers to experience the product in an augmented world and letting them have a first-hand experience reduces the return burden on apparel companies. Customers know what they are getting into, and companies won’t have to bear the extra costs of unsold items. Using AR can help them boost their revenue and reduce cart abandonment rates or return rates. Retail giant Macy, too, experimented with its “try before you buy,” an AR product visualization strategy that helped the company reduce return rates to less than two per cent. 

    Make an Informed Decision- 

    AR is the future, and for that to happen, everybody must participate. Fashion, fashion techs, customers, and investors must do everything in their capacities to build in AR and think about how that helps to solve new problems that we aren’t solving on our own. The clothes designing software by iDesigniBuy is a step towards making this aspiration come true by helping apparel brands to provide exceptional customer experience and solve problems with immersive customization solutions. The tool helps brands and retailers boost their sales and garner more revenue by increasing customer loyalty and forming transparent and warm relations with shoppers.  

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