Bags are an essential part of our wardrobe. Along with showing off personal taste, they are the epitome of high-end consumerism, economic prosperity and acts as a soupcon of the childhood security blanket. Bags are the items brands hope will sustain them through the good and bad times, and the recent events have shown they did. Taking this game to the next level is the bags designing software that allows brands to offer customization services to their consumers through digital solutions. The custom-made tool enables luxury brands to upsurge their sales in the ecommerce domain and enhance the customer experience.
Bags Design Software Enables Brands to Stay Strong Amid Shifting Demands
Bags have always been integral to people’s looks. They have been relied upon for sales to complement a ready-to-wear for a season or make it better at times. It is simply the lovely, high-profile icing on the cake, adorning store windows and providing catwalk fodder while contributing only a small percentage to the bottom line. Yet, every season, we see all the leading brands displaying a wide range of tempting bags. The marketing heads of these high-end fashion companies spend millions of dollars and tell the smallest of the details with so much enthusiasm. With each season comes introducing the new ‘Icon’ bag, a phrase overused by endless brands to make themselves sellable better in the luxury market. All these marketing strategies explain that no matter how much these bags account for total fashionable products, they are an indispensable part of the fashion industry.
Let us look at the various factors prompting the growth of handbags in the fashion market:
- Millennials Calling the Shots in the Fashion Industry
The luxury industry has been hit hardest by the pandemic as events curtailed the need for party outfits or sports, and as a result, plummeted the bag demands. However, as the lockdown lifts across various countries, brands like Ralph Lauren and Rebecca Minkoff recognize the potential to make their inventory more flexible and reach new customers. This is particularly significant for brands willing to entice a growing demographic of digitally savvy, sustainability-minded customers. Moreover, the Boston Consulting Group (BCG) survey, in partnership with the Altagamma Foundation, revealed that even during the unprecedented last year, 21 per cent of Gen z and millennials opted for digital products. The primary driver to opt for these products was sustainability and search for value. In Addition, using these tools also enables customers to try various products and could be used to test the waters by brands to study different products and styles and drive returns on low-performing inventory.
However, there is another way to know what customers want. It is customization, a modern solution, that enables consumers to design their bags in ways they always wanted them to be. The bag design software online works in a similar fashion and allow your customers to express themselves freely. It enables brands to expand their horizon, rise above the trend of seasonality and reduce the pain of deciding what stays in the market and whatnot.
- New Rental Services Emerging in the Luxury Industry
Handbags are women’s best friends. They are a perfect example of showing your status, style, and aspirations. Yet, they do so much more than simply fulfilling the promises as mentioned above and roles. Since their inception in the 20th century, they are used for practical purposes, for example, the evolution of backpacks that allowed people to stock their things in them whenever they head out for outings. Likewise, people need bags for various purposes, and buying them for every occasion sometimes seems too much for people. It makes the department more exclusive to the elite class. Brands were thriving by charging these people, but gradually the wave of inclusivity came in. Middle-class and not-so privileged people also wanted to be seen and respected by brands. The problem standing ahead was “affordability”, and people would never be in a position to pay these premium prices. In fact, from a brands’ perspective, losing this class would put them in a bad light. Hence, came in “rental subscription”. A phrase, or services, rather provided by fashion brands to consumers to rent the bags for a day or so, as per their requirement, and then return them.
Leading companies, such asKering, has signalled interest in the fast-growing rental market with their first investment in upmarket handbag rental serviceCocoon. The collaboration between brands allows brands to share each other’s knowledge base and ensure triple-digit growth. Besides, it also helps brands to understand and navigate their consumer insight and digital practices. Many experts believe that the subscript-based model is a feasible and enticing trend in the fashion industry. It also extends the product life cycle that resonates very well with the current market circular economy.
The Ball in is Your Court-
Handbags bring a wide range of uses to offer; they have gone beyond style and fashion. They are used for holidays, shopping, workplaces, and many other things. However, with certainty, we can say that they will never go out of style. The handbag pattern making software by iDesigniBuy offers luxury companies another reason to make their bags even more demandable. Its customization and digital features allow your consumers to design their bags and add images minutely, text, embryoid it in the way they like it.