With the reopening of fashion stores around the world, retailers and manufacturers are eager to entice consumers and lure them back to physical shopping. They are leaving no stone unturned to gain a little help from here and there. Besides, the rising inclination towards online shopping and a significant percentage of consumers find shopping an uncomfortable and even distressing experience. Consequently, apparel brands have to be on their toes and be more inclusive to lure in more buyers in their bricks-and-mortar stores. If this seems an overwhelming task to you, don’t worry, we have got you covered. The online fashion designing software offers customization solutions to fashion brands and enables them to raise the bar in the fashion industry by allowing them to be more inclusive and provide an enriching experience to their buyers. The custom-made tool allows buyers to design their clothes and give their flair by customizing its fabric, style, and looks.
Fashion Designing Software Offers Solutions that Helps Enticing Millennials
The shopping experience has become the new post-lockdown trend in the fashion industry, and with Gen Z emerging as a powerful and dominating consumer group, this trend is here to stay for a longer time. Several leading brands are deliberately seeking opportunities to cultivate and step up-up multi-sensory designs that can woo their young buyers. Many beauty counters are particularly eyeing the buyers who expect brands to be funky and flashy. Moreover, it has been found that these tricks, such as appealing to consumers’ tastes and senses, impact purchasing decisions. As per an article onVogue Business, offline shopping is “really tricky” as a threat of sensory overload can hamper the shopping experience, and it is essential that brands what the customers might abandon when they visit a store and feel overwhelmed by the bombarding of the novel shopping feeling. Therefore, it wouldn’t be incorrect to say that the fashion industry is witnessing the emergence of neurodivergent consumers who are willing to associate with brands that can offer them products that appeal to their personalities and brains.
Moreover, some fashion retailers have found that introducing scent or other sensory appealing factors into stores can increase shoppers intent to buy more. For example, in the 2000s, Abercrombie & Fitch famously enjoyed a surge in popularity with young shoppers when it redesigned its stores with auditory overload — volumes of 88 decibels were recorded inside its nightclub-style interiors. These trends are why brands need to adopt old and new methods to bring customers back in their stores and make shopping a lifetime memory.
Here are some examples of the leading apparel brands of how they are enticing their customers with the novel shopping experience.
- Using Online Payment Mode for Shopping
We have seen in the last year that many buyers are drawn towards shopping online, and they prefer to buy products from a brand that offers them novel features to experiment with and offers ease in doing the business. One such crucial feature is online payment, although it is not a new concept in the fashion industry. However, with advancements in technology, brands are now capable of taking the concept to a new level. And many brands are leveraging this trend and flourishing in the fashion industry. One of them isIndochino, a custom-made apparel store and Klarna, a global retail bank providing payments and shopping services, has collaborated with the aim to ease online shopping. Recently, the joint forces revealed in a press release that their partnership had been a great success, and they strive to continue it for some more time.
Indochino incorporated Klarna for Business’ Pay in 4 solution that allows customers to split their purchases into four interest-free payments over time, while the brand pays upfront and in full. Additionally, the leading customized suit company implemented Klarna’s On-Site Messaging to allow buyers to be informed about flexible payment options and their benefits throughout the shopping process. The brand even applied Klarna’s co-marketing support towards paid Facebook and Instagram ads, highlighting Klarna as a payment option to reach new customers. This way, they both served each other’s purposes and allowed buyers to shop and design their clothes seamlessly.
Likewise, thedesign clothes online, a customization solution, helps brands capitalize on the current trends in the fashion market. The customized solution enables apparel brands to give a free hand to their buyers to design their clothes, ranging from tops, t-shirts, skirts, shirts, pants, suits, jerseys, hoodies, jackets, and many other products in whichever way they like. The tool offers them the opportunity to drive the clothes industry by letting their customers experience novel shopping patterns and come back to the brand for more customization options in the future.
- Becoming More Transparent with Customers
It takes years to earn someone’s trust, but it can be lost within seconds. This phrase holds, especially in the fashion industry’s case. With young buyers emerging as a dominating group, fashion brands must incorporate strategies that strengthen their relationships with customers. One way to attain this goal is to be transparent with them and educate them about your policies so that they can stand by your side during your thick and thin. For example, Boohoo is offering customers the opportunity to “look behind the scenes” of its supply chain amid new allegations of worker exploitation at the fast-fashion giant. The British fashion group that owns brands, including Nasty Gal, PrettyLittleThing, Misspap, Coast, and Karen Millen, announced last week that it would be allowing customers to “meet the real people who make our clothes”, including fabric weavers, printers, pattern cutters and machinists.
The initiative to directly connect with the buyers and show them the backstage preparations and make buyers feel participated in the production process. This step is also taken in the direction to let people know about their policies and how they treat their employees.
- Combining Offline and Online Stores
With the advancement in technology, fashion brands are finally able to blur the lines between physical stores and ecommerce. Since people are resuming their routine life and stepping out and shopping is gradually gaining traction among buyers, it is high time brands should offer services that reinforce buyers’ faith to step out and shop. Hudson has announced its plans for a new airport experience store, taking this notion further, as it offers to the new shop-in-shop store holding a range of essential travel products for an on-the-go shopping experience. The new store will implement portfolios with products in line with the concept of the one-stop, travel essential concept. The store shall have various products ranging from apparel to sunglasses and hats, including Happy Socks, Bread & Boxers, leather gift manufacturer Royce New York, Sunglass Hut, Oakley, and Ray-Ban.
The example in the above paragraph shows the importance of offering customer experience in the physical stores as normal life resumes and people again start to travel. The brands must make the most of this trend and allow the buyers to shop from the offline stores using virtual solutions and vice-versa while purchasing online using artificial intelligence.
Towards the End-
In a nutshell, it would be appropriate to say that the customer is the king in today’s market, and brands must do everything in their capacity to entice their kings and queens. Modern-day buyers crave transparent, sustainable, and tech-savvy brands that can pour their hearts out to buyers and show them that the fashion business is not all about profits and losses. The examples states in the blog show that apparel brands are moving towards these changes and incorporating digital solutions that help them make their way into customer’s hearts. Those who are still reluctant to show any interest in the emerging trends must pace up, or they shall fall flat. If all this seems daunting, connect with the 3D fashion design software by iDesigniBuy to help brands that face difficulties meet today’s challenges and have a tough time figuring out what the future holds for them. The tailored solutions with digitization enable brands to cater to all their users’ dynamic demands.
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