The demand for individual products is rising exponentially, and with each passing day, more brands are trying to entice their audiences. Digital technology has played a powerful role in bridging the gap between the two parties. Luxury brands have well-identified these differences and, therefore, are seeking partnerships that help them to attain this target. The furniture customization software is an epitome of offering robust business solutions that enable brands to cater to various demands put forth by customers and allow their buyers to create something unique and distinctive. The custom-made tool gives lucrative opportunities to furniture brands where they can make the most of their recent trends using the latest technologies.
Furniture Software Enabling Brands to Make the Most of Digital Trends
It is evident that furniture production and the furniture industry as a whole are going through profound changes, and digital technology is playing a vital role in smoothing the transition from traditional to modern. But it wouldn’t be incorrect to say that the industry is caught in the paradox of choices as, on the one hand, we are using technology to help brands spur their business. On the other hand, we see new designs being launch every day that never ceases to amaze us. Thus, many furniture brands are trying to amalgamate the two completely different worlds and bring out something that people have never seen before. Many furniture manufacturers are already working successfully in the marketplace with “networked production.” The next challenge is to move a step closer to the “Factory of the Future” and the “Industry 4.0 vision”. Achieving this will enable future production to respond flexibly to market changes or customer demands – in constant dialog with suppliers, partners, sales teams, and customers.
Digital Patterning, the newest component in the solution stack, plays a critical role in the enhanced process by automating previously labor-intensive pattern making steps. The new digital tools allow for a completely digital workflow from concepts, to customer presentation and approval, to production-prep and manufacturing process optimization, and finally directly to fabrication, assembly, and distribution.
How can a company improve its production’s energy and resource efficiency, in case you are wondering? Where are raw materials favorably priced, and where can supply bottlenecks be predicted? At the same time, products continue to be optimized and adjusted to requirements. A permanent exchange of data will turn production into a continuously improving process in which products, machines, and resources control each other. For this to happen, standardized interfaces and standards are vital for data exchange. This blog will explain how brands can overcome these challenges with some brands’ success stories and unique strategies set out by them.
Let us look at the various factors that propel the growth of technology in the furniture sector:
- Expanding the power of 3D
We live in a modern world where implementing 3d is no big deal for brands, and therefore, it has emerged as a critical tool for product design and validation. The latest tools are developed in such a way that they accommodate the changes done by buyers and offer design options in the context of one another. The brands using these tools can also create renderings for presentations and show them to their customers. Assembly constraints and interference checking can be done before any pieces are cut. One key advantage of combining digital patterning with 3D CAD is integrating the design and production planning for both the hard components and the product’s soft goods portion. This means that changes made in one area are reflected in all other components.
Leading retailers like Wayfair and IKEA invested early into 3D and AR, allowing customers to visualize their products inside their spaces physically. For Shrenik Sadalgi, the director of Research and Development at Wayfair Next — the furniture giant’s arm that uses technology to make shopping more seamless — adding the two technologies to its sales arsenal was an obvious choice for the company.
On a similar ground, the furniture design software comes with a digitization feature allowing brands to pave a path where they can show and let their customers design their furniture in 3d. Its 360-degree preview enables your consumers to have a complete view of the customized product before they are directed to payment gateways. Such unique qualities support companies in standing out from the crowd and marking their presence in the furniture industry.
- Optimizing Website for Mobile Shopping
For any brand to succeed in the internet era, it has to be smart enough to understand the new ways through which they can take their business to customers. And mobile commerce is one such business tactic where you can establish direct communication and trading with buyers. It is undeniably true that the vast majority of shopping now begins on a mobile device, and it is through this new trend you can spur your business. Furniture retailers without a mobile-friendly website are not only losing out on potential customers who find their sites wonky and hard to search; Google now penalizes websites that don’t have a mobile version, making it harder to increase rank on search engine results.
Recently, the ecommerce giant launched an Amazon Home section, which encompasses everything from bed and bath to home improvement to lawn and garden. It also debuted two private-label furniture brands: Rivet, described as mid-century modern, and Stone & Beam, which features “family-inspired casual comfort.” This isn’t as aggressive of a play as in the fashion category but indicates interest.
- Collaborating and Launching are the Way Forward
It is understandable that when one ventures into a new business, they face a lot of jittery and trepidations. Therefore they should always be ready to join forces with others. Brooklyn-based furniture manufacturer Uhuru Design has announced the launch of its direct-to-consumer line, Propr, an extension of the company that will focus on producing colorful and affordable at-home office furniture. With prices ranging from $99 to $800, the line currently features two desk designs in various dimensions, with seating, storage, and other architectural products to roll out over the course of the coming year.
Italian design brand Paolo Castelli has collaborated with Artemest to create Objets d’Auteur. This new collection pays homage to Giorgio Morandi, the Italian painter best known for his still lifes. The collection features lighting, tabletop, wallcoverings, and decorative objects that evoke the artist’s muted compositions.
The Future Holds Numerous Possibilities-
It is evident that if furniture brands were to change the luxury industry’s landscape, they should show interest in adopting the aforementioned digital trends. These trends play a crucial role in influencing consumer’s decision-making and, as a result, enable brands to take their business to the next level. Though this a challenging task for brands who have never thought that they might have to revamp their bottom line. But don’t worry, the 3d design software by iDesigniBuy, a leading name in the fashion-tech world, has got your back. Its customization solutions will not only support you to allow customers to design furniture and make a home of their dreams; rather, its digital feature enables them to view the designed product in 3d.
If you are willing to explore the unlimited possibilities,
Collaborate with us now!