August 19 2020– Adidas has released a partnership with Noah NYC, a luxury streetwear brand founded by Brendon Babenzian, for an exclusive collaboration on sneakers made from recycled materials.
Although the sneaker is not made entirely from sustainable materials, the use of Prime Blue, a version of Adidas’ Primeknit design in conjunction with Parley For The Oceans is the main part of the recycled collection. Prime Blue’s yarns are created with recycled ocean waste.
There are two versions of the sneaker: one features a bright blue Prime Blue on the upper part of the shoe with a suede teal detailing and white laces, the other is a black Prime Blue with white laces. For both there is the signature three stripes branding.
“For decades, Adidas has continually pushed the boundaries of design by working with pioneers in the fashion world. Merging Noah’s blend of influences with Adidas’ sporting heritage, the collection is simultaneously a celebration of performance running technology and archival aesthetics,” Adidas and Noah said in a joint statement.
As well as the sneakers, the collection will include socks, hats, shorts and both short sleeve and long sleeve t-shirts, all with recycled fabrics.
The Adidas X Noah collaboration will be launched globally on August 27.
As time is changing, fashion and environment are gradually harboring together, and the latest examples for it is Adidas has released a partnership with Noah NYC, a luxury streetwear brand founded by Brendon Babenzian, for an exclusive collaboration on sneakers made from recycled materials. But as they say, necessity is the mother of all inventions. If you are too looking for incredible options to thrive in the footwear industry, then iDesigniBuy is your go-to fashion tech company. The organization holds expertise in providing the custom shoe design software, a customization solution to shoe selling brands that will enable them to mark their presence by gaining a competitive edge. It allows brands to let buyers preview the product before buying and enable shoe manufacturers to make footwear for everyone and in real-time, thus reducing the overproduction of shoes. It helps brands to take full advantage of what technology has to offer and simultaneously lets buyers create footwear they will wear forever.