Asics Launches New Line of Eco-friendly Running Shoes
April 28, 2020–Japanese sports brand Asics has launched a new line of running and sport-style shoes that use recycled polyester made from PET bottles in the shoe upper, as part of its commitment to sustainability.
The ‘Edo Era Tribute Pack’ collection have been designed to underscore Asics’ sustainability credentials by honouring the eco-friendly practices of Edo (present day Tokyo) from the 17th to 19th centuries – where reusing and recycling was integral to life in Japan, explains the sportswear brand.
The uppers of the collection’s six performance running shoe models and four sport-style offerings feature recycled polyester fibres made from a total of around 300,000 PET bottles. These items represent the first stage of an Asics drive to switch to 100 percent recycled polyester fibres in all of its uppers by 2030 to help combat climate change.
The collection also uses 100 percent recycled paper shoe boxes with approximately 10 percent less material than Asics’ standard designs, and sees a switch from oil-based inks to water-based ones to halve the ink usage.
These sustainable shoe boxes will expand sequentially from July 2020, and will be switched in 2021, to help the sportswear brand cut its annual CO2 emissions by approximately 1,200 metric tons.
Sustainability is doing rounds in the luxury market, and many leading brands are coming forth to address the issue. Of late, Asics dropped a new line of running and sports style recycled shoes made from PET bottles in the shoe upper, as part of its commitment to sustainability. We, at iDesigniBuy, a fashion tech company, commend brands that are doing their part in creating an environment-friendly fashion. Our organization is also playing an essential role in safeguarding nature by offering customization solutions to brands. Our customizations software enables fashion house’s consumers to virtually select, design, and buy products that reduce dumping and wasting of unfit and out fashion products. We help shoe selling companies to get the best of both worlds; that is, on one side, customization helps them to generate higher revenue, stay relevant, and cater to the demands of people. And, on the other hand, it promotes ethical fashion. Collaborate with us if you are willing to pave success in the fashion world.
Source- FashionUnited
