Blowfish Malibu Launches 4Earth Campaign
LOS ANGELES, March 4, 2020/– Blowfish Malibu, the contemporary California-based shoe brand, has launched the 4Earth campaign as part of its effort to make more conscious decisions that will make a positive impact on the environment. Acknowledging its role in the estimated 300 million pairs of shoes that end up in landfills every year (source: WWD), Blowfish Malibu has begun a deep-dive into its manufacturing, marketing and design practices. Formalizing a commitment to alleviate the brand’s footprint on the planet through conscious decisions that go beyond just shoes with corporate practices including removing use of single use plastic in its headquarters.
This spring, Blowfish Malibu will launch the 4Earth Collection, a capsule collection of two new, stylish styles with uppers made from recycled plastic bottles and distributed in plastic free packaging. The brand will donate $1 from every pair sold through January 2021 to the non-profit organization Oceana, with a minimum donation of $50,000.
“We are proud to partner with Oceana to positively impact what is arguably our planet’s most important resource, our oceans,” said Don Weiss, President of Blowfish Malibu. “4Earth is just the beginning of Blowfish Malibu’s journey to become a more conscious brand,” Weiss continued. “We are committed to doing our best to ensure our on-trend and affordable shoes are as good for the planet as they are for the soul.”
“We’re grateful for Blowfish Malibu’s support for Oceana,” said Jon Frank, Director, Global Corporate & Celebrity Partnerships, Oceana. “Their efforts will help Oceana campaign for and win more victories for our seas.”
Blowfish Malibu 4Earth Styles start at $44.99 and are available for purchase from select retailers, including Famous Footwear, Shoe Carnival, DSW, Zappos and a range of boutiques around the country and worldwide.
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Source: PR Newswire
