NEW YORK: Cosmetic Executive Women (CEW) will host its third annual Connected Consumer Conference – an immersive event, during which 600+ leading members of the industry will discover the high-tech trends influencing today’s beauty consumer. CEW is an international organization of 10,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops and industry leader talks. The half-day informational program will focus on leveraging data and intelligence to create beauty experiences, products and engagement to help brands stay on the cutting edge.
The conference will be held at the New York Hilton Midtown (1335 Avenue of the Americas) and provide a networking opportunity for attendees who will gather to hear 18+ experts, including brands, retailers, futurists, and social and digital platforms, speak on what’s impacting beauty tech in their respective sectors.
Attendees will learn what’s needed to ensure success in today’s digital and tech-forward marketing climate, including first released insights from China’s Singles’ Day – the world’s largest shopping event, exceeding Black Friday and Cyber Monday combined. Other topics will provide learning to address beauty’s most in-demand digital skills including how machine learning can impact strategy, the importance of influencers to brands, the latest developments in voice and visual search, and shopping on social.
“Success in this industry is becoming synonymous with differentiating your brand by staying one step ahead. The educational opportunities we offer at our annual Connected Consumer Conference are invaluable to our members,” said Carlotta Jacobson, President, CEW. “Heading into the event’s third year, we’re proud to have assembled an outstanding roster of speakers to share their expertise and help meet the rapidly evolving needs of the beauty market.”
With a focus on leveraging data and technology in the beauty segment for today’s consumer, CEW will talk about how brands can create customer engagement. Your brand can also win the hearts of millennial customers who believe that beauty begins with sustainable fashion. With iDesigniBuy’s smart product customization software, you can empower them to create a perfect blend of beauty and fashion with customized products.