CHENGDU, China , January 20, 2020 – As part of the sixth anniversary celebrations, Chengdu IFS made its global debut of new and limited offers from top international brands such as FENDI, ZENITH, adidas Neo, Pomellato, Ports 1961 and TOM FORD BEAUTY, announced and announced that it would continue to offer its customers unique shopping experiences with a trendsetter factor.
Chengdu IFS, a flagship project of The Wharf (Holdings) Limited’s commercial real estate projects in continental China, today kicked off a six-year campaign to celebrate the accomplishments that today’s shopping in the past six years and lifestyle center in Chengdu , one of the most important emerging cities in China .
Over the past six years, Chengdu IFS established a cult destination for domestic and foreign shopping fans, often through the art installation of the giant panda “I AM HERE” ( “I am here”), already a distinct attraction in Chengdu are lured , The city was ranked fourth in Savills’ report on retailing in Chinese cities for six consecutive years, due to its large regional influence and strong consumer performance.
Chengdu IFS is the main shopping center in Chengdu and is one of the top 10 shopping centers in China in terms of sales, which has grown in double digits for six years in a row . With more than 300,000 VIP members, sales and retail traffic in Chengdu IFS rose 330% and 300% respectively in 2019 compared to the opening year, while the occupancy rate has remained almost 100% in recent years.
So-called “economy of the first branches” brings new dynamism in the retail landscape of the city
With the emergence of the concept of “economy of primary stores”, “primary store” has become a key indicator for urban development. Chengdu IFS now houses over 250 global, national or regional stores that have opened their first branch there. These stores include global fashion brands such as Balenciaga, Chanel, Christian Louboutin , Lane Crawford , Moncler, Moynat, Roger Vivier , Tom Ford , LOEWE and Valentino, but also international jewelry and watch brands such as Audemars Piguet, Bvlgari, Chaumet, Chopard, Piaget, Vacheron Constantin and Van Cleef & Arpels.
In 2019 alone, over 40 stores of emerging brands opened their first branch in Chengdu IFS, including AHKAH, Cesare Casadei , Givenchy Kids, Goyard, Gucci Beauty, La Maison Valmont, MSGM, Pomellato and TOM FORD BEAUTY. They became the talk of the city and attracted many interested customers.
In 2020, a host of other highly valued and long-awaited brand stores will open in the Chengdu IFS shopping center, including Carven, De Beers, LANEIGE, Maison Kitsune, Moncler Enfant and Stella McCartney Kids.
KOC development plan promotes consumer trends
Chengdu IFS has not only advanced the acquisition of major brands, but has also achieved remarkable success in customer relationship management. Since its inception, the retail center has followed an active customer retention strategy and created the KOC development plan. The so-called “KOC” (Key Opinion Consumers) is a kind of influencer from the ranks of female members aged 25 to 40 who are enthusiastic about fashion and lifestyle.
Over the past six years, Chengdu IFS has grown with its customers and has recruited a VIP membership base of over 62,000 affluent and loyal members with sophisticated fashion tastes and annual expenses of 200,000 to 12 million yuan. With the membership plan, Chengdu IFS was able to successfully establish the Gen Y Taitai group with the strongest consumer power and the best fashion taste in the western region.
Dance with “I AM HERE” through the city to celebrate the sixth anniversary
The art installation “I AM HERE” has been exhibited at Chengdu IFS for the past six years and has accompanied the residents of Chengdu. The figure has since become an internationally known online personality.
This year, the popular figure moved for the first time and triggered a wave of enthusiasm across the city. Buyers interacted with “I AM HERE” and created lively memes by dancing and celebrating the sixth anniversary of Chengdu IFS together.
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