Chow Tai Fook supports the launch of the Loupe Jewelry Academy

HONG KONG , December 18, 2019 / – With a strong commitment to preserve the legacy while generating a more sustainable future, Chow Tai Fook Jewelry Group Limited (“Chow Tai Fook Jewelry Group”, “the Group” or “the Company”; stock market code SEHK: 1929) has launched a ten-year sustainability strategy. Crucial to this strategy is the Loupe Jewelry Academy, formed under a strategic partnership with the Haute École de Joaillerie (HEJ) of France, the oldest jewelry school in the world, founded in 1867 in Paris by jewelers French It is designed to shape the future by incubating and inspiring future generations in the jewelry industry.

“The curriculum of the Loupe Jewelry Academy is divided into three pillars: design, crafts, and sales and marketing. It aims to provide professional training in every aspect of the jewelry industry. We also hope to promote intergenerational crafts and innovation, In addition to cultivating an artisan spirit of perseverance among younger and promising jewelry producers and designers, said Bobby Liu , Executive Director of Chow Tai Fook Jewelry Group.

The first high jewelry design course, overseen by Sylvie Ballivet, the HEJ Design Director, gave twelve Chow Tai Fook jewelry designers intensive and inspiring training over six weeks in June.

A board of specialist advisors was invited to offer suggestions on the long-term development of the academy. “We will continue to refine the curriculum, so that the Loupe Jewelry Academy becomes a leading provider of high-level education in the jewelry industry,” said Corentin Quideau, advisor to Loupe Jewelry Academy.

Loupe Jewelry Academy plans to cooperate with GIA (Gemological Institute of America), the world’s supreme authority on diamonds, colored stones and pearls, in order to provide first-class training to industry professionals on topics such as gemology, knowledge of Jewelry and jewelry design. Thomas Moses, Executive Vice President and Director of Laboratory and Research at GIA, also expressed his appreciation for the academy’s comprehensive curriculum. “It is a wise decision of Loupe Jewelry Academy to start the program with a high jewelry design course, through which students can improve their design knowledge significantly.”

As part of the ten-year sustainability strategy, it hopes to attract jewelry professionals and passionate amateurs, in the effort to further expand the Group’s educational program.

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