SAN MATEO, Calif., Attention nature nomads, road trippers and adventure seekers—GoPro, Inc. (NASDAQ: GPRO) has packed its legendary durability and versatility into a new line of lifestyle gear that is available worldwide beginning today, exclusively on GoPro.com.
GoPro’s all-new lifestyle gear lineup melds GoPro’s signature design and versatility across an exciting and ultra-functional line of bags, backpacks and cases starting at $19.99, clothing starting at $24.99 and other goods, like floating sunglasses and water bottles, starting at $29.99.
“GoPro has been focused on helping people pursue active lifestyles since day one, and our expansion into categories like bags, apparel and ultra-functional accessories stay true to that,” says GoPro founder and CEO Nicholas Woodman. “We’re excited to bring GoPro design and versatility to a broad range of lifestyle products and offer them at very attractive prices exclusively on GoPro.com. And GoPro PLUS subscribers can get 30% off all of these new products which makes for staggeringly good value.”
First up in the GoPro lifestyle lineup is a series of bags that range from everyday carriers to duffels for longer getaways. Apparel and other accessories will be available for purchase on Aug. 19.
The new GoPro bag line includes:
GoPro PLUS subscribers get an exclusive 30% discount off the new lifestyle gear line. This adds to the already robust list of benefits for GoPro PLUS, which includes unlimited cloud storage, damaged camera replacement and up to 50% off on all GoPro mounts and accessories. GoPro PLUS costs just $4.99/month or $49.99 annually.
To celebrate this new line of products while raising money for charity, GoPro is hosting its first-ever virtual charitable event this weekend called #GoProLiveIt. Between Friday, July 31, and Sunday, Aug. 2, people can participate in one or more of eight social-distancing-friendly activity categories with free events led virtually by GoPro athletes, advocates and ambassadors. Participants also have the chance to win one of the new GoPro lifestyle gear items for posting a standout image to social media using #GoProLiveIt and tagging @GoPro. Learn more at GoPro.com/LiveIt.
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Source: PR Newswire