September 03, 2020– High street retailer H&M has launched a capsule collection for men called ‘Blank Staples’ in collaboration with Highsnobiety.
The collection focuses on what H&M calls the “building blocks of the contemporary wardrobe” with streetwear essentials for men, including hoodies, sweatshirts, sweatpants, and T-shirts.
Blank Staples was conceived and created by the men’s design team at H&M in partnership with Highsnobiety, and has been designed to “elevate the basics, with subtle but highly considered design aesthetics,” and each piece has been finished with its own blank label.
H&M added that this is the first of many collaborations with Highsnobiety, with the first drop of Blank Staples available on hm.com and in around 150 H&M stores worldwide from today, September 3.
Ross Lydon, head of menswear design at H&M, said: “We are excited to begin this new journey with Blank Staples at H&M. It’s about creating something meaningful, both as core essentials for the way men live today and as a blank canvas for future collaborations. Highsnobiety are the perfect partners because of their expertise, knowledge, and credibility within the streetwear segment.”
David Fischer, founder, and chief executive of Highsnobiety, added: “Highsnobiety is thrilled to bring Blank Staples to life with H&M. This carefully considered collection is in tune with how men dress today, with an attitude that’s open to collaborative and creative possibilities.”
The aim of the Blank Staples collection is to add a “new standard for essentials,” explained H&M, and will feature pieces in a modern color palette of tobacco, off white, brown, and black.
The Black Lives Matter movement is powerful and far-reaching. Within weeks, we have seen people have supported each other and how changes have been enacted not only in law enforcement and politics but also within the fashion and beauty industry. Many big fashion houses have called for greater diversity within the industry as it becomes a massive topic of conversations for years. But brands like H&M have taken concrete steps towards more excellent representation and advocating for Black lives. At iDesigniBuy, we appreciate the brand’s initiatives and offer apparel design software, a customization solution that promotes inclusive fashion.