Jewellery Seasons China organized by Informa Markets lived up to its reputation as the much-awaited year-end luxury show in Eastern China when it opened its doors from 28 November to 1 December at the Shanghai World Expo Exhibition & Convention Centre.
The event, whose purview covered everything from jewellery, fashion and art, did not disappoint the roughly 10,000 buyers from 36 countries and regions. The strong attendance of local delegates was a nod to the robustness of the Chinese luxury market, which global management consulting firm McKinsey and Company forecasts will see “nearly double” in spending between now and 2025.
“The fair had something for everyone, for consumers and traders alike,” said Mr Teddy Tan, Event Director – China Jewellery Fairs, Informa Markets.
Tan orchestrated the successful restructuring of the fair, transforming it from a jewellery-focused exhibition to one that is a “melting pot” of jewellery and fashion-related sectors such as clothing, handbags, leather, cosmetics, home furnishings, and artworks.
“This fusion may sound quite peculiar to some but it actually makes sense because at their core is a common regard for beauty,” said Mr Tan.
According to the McKinsey report, roughly 70 percent of Chinese luxury consumers will be doing their luxury spending overseas as “a result of an increasing affinity for outbound travel.” But it is worth nothing that over time, that ratio may shift in favour of domestic spending as a result of moves to cut luxury import taxes.
This rosy forecast bodes well for the fair’s nearly 300 exhibiting companies from 17 countries and regions. “Our exhibitors are playing the long game. Their presence at Jewellery Seasons China right now is an opportunity to build long-term relationships and entrench their names in the customers’ minds,” Mr Tan said.
One of them, LJ West Diamonds Inc, believes it is at the right place in championing fancy coloured diamonds. “Over the last couple of years, we realized that people really started understanding natural coloured diamonds, about pink diamonds, blue diamonds. These are the stones they’re looking at as investment pieces. I’m really looking forward to exploring this market here,” said Ashwani Upadhyay, sales specialist.
Buyers came from a wide cross-section of the marketplace–from the experienced “old-hand” in the luxury market to the novice yet deep-pocketed post-80s and post-90s consumer, the exhibitors observed.
Learning & Networking Opportunities
A series of fun and educational activities kept buyers busy throughout the four-day period. In between business transactions, many found the time to enjoy the many features that have become much-awaited highlights for delegates.
Here are some of them:
“All the special events equally drew big crowds. It tells us that the changes we’ve incorporated over the past year or so are on the right track and are very much appreciated,” said Mr Tan.
Jewellery Seasons China 2020 will continue next year, hopefully bringing a more creative and insightful fair with more players from crossover sectors involved.
Informa Markets Global Jewellery Events Calendar 2019-2020
Jewellery Seasons China is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
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