As part of the “En Couleurs” exhibition, Jérôme Dreyfuss opened his new pop-up store in the Parisian department store Le Bon Marché Rive Gauche. The shop will be open from June 2 to August 31.
Alongside the pop-up store opening, the French leather goods designer has also created the “Cool it” capsule collection, which features leather accessories, travel items and a beach towel in bright, bubble-gum-like colors.
“Cool it” embodies the themes of happiness, carefree attitudes and feelings of summer. More specifically, the brand explained in a statement that the collection “will warm you up and take you on an early vacation getaway”.
Jérôme Dreyfuss launched his accessory collection in 2002. Meanwhile, the brand has its own boutiques in Paris, New York, London, Tokyo and Taipei and is offered in over 350 global points of sale.
As a response to the outbreak of the coronavirus pandemic, the LVMH-owned Parisian department store closed in mid-March. Since Monday, May 11, Le Bon Marché Rive Gauche has been able to reopen its doors to the public.
From a very early age Jérôme Dreyfuss was passionate for the fashion world. At 18 years old, he became assistant to John Galliano. Soon after, he became a consultant for Elite modeling agency. In 1998, he presented his first collection to the public, “Couture à porter” as he likes to call it. Success was not long in coming. The media nicknamed him “The new Jean Paul Gaultier” and he was awarded the Great Future designer was awarded. He also got a scholarship to continue his work of which will be exhibited at the Musée de la Mode in Paris. In 1999, Michael Jackson called upon the designer to make promotional suits for his album. The success of his brand was dazzling. In 2002, Jérôme Dreyfuss was fully dedicated to the creation of accessories. The Robert, Billy and even Momo models have become true must-haves.
Jérôme Dreyfuss created his brand in 1998. His quirky originality, style and boldness make him “the unruly child of French fashion.” His success was immediate and beyond the scope of our simple borders. In 2002 he developed the line of bags “Roots de luxe”. True to his mischievous reputation the bags are given male names. The Dreyfuss woman holds a true companion her arms. The materials are soft, the colours are subtle and there’s much attention to detail. They become necessary items for all fashion followers. Practical and extremely flexible, the Jérôme Dreyfuss bags are the stylish and functional partner for the active urban woman. In 2006, he invented a couture concept respectful of the environment: agricouture. The brand image is greatly enhanced making the brand a guarantee of quality and skilled craftsmanship.
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