Klarna launched limited-edition rings empowering everyone to propose

NEW YORK, Feb. 12, 2020/ — 2020 is a leap year – the one year in four when tradition says it is acceptable for women to propose to their partner on February 29.

Shopping service Klarna believes everyone should get what they love, and not have their decisions dictated by outdated rules or traditions.


Launching today, Klarna and fashion activist and celebrity stylist Bea Åkerlund, have released a pair of limited-edition rings – the Knight Finger and Unification – empowering everyone to propose when and how they want.

“At Klarna, we believe everyone should get what they want in shopping and in life,” says David Sandström, CMO Klarna. “That’s why we have designed a pair of limited-edition rings that symbolize the beauty of getting what or who you love, without rules standing in your way,” he continues.

Åkerlund is known for her innovative, over-the-top style and work with A-List celebrities, including Madonna, Lady Gaga and Beyoncé, and the two bespoke rings are anything but traditional.

Both the Knight Finger and Unification rings are made of gold vermeil. The Knights Finger features 246 rose pink and four crystal stones in pavé settings whilst the Unification ring features a single crystal stone.

“Life is full of principles and expectations on who to be and how to act. These rings were designed to inspire us all to fearlessly love on our own terms and cast aside traditions of the past to define our own futures,” says Åkerlund. “It’s an honor to fight for someone you love. Be the knight in shining armor,” she continues.

Priced at $950.00 (Knight Ring) and $500.00 (Unification), both rings are available from February 12 for pre-order on hbx.com as part of an exclusive partnership with HYPEBEAST.

All proceeds from the sale of the rings will go to Dress for Success, a global not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Klarna is the pioneer and global leader of buy-now-pay-later and the future of shopping. With 85 million+ customers and 200,000+ merchants, Klarna allows consumers to purchase products that enhance their day-to-day lives, while creating a smoother way to shop and pay.

If you are a jewelry brand and feel inspired by the limited edition rings on this Valentine’s Day, you can also offer ring customization to your patrons empowering them to design their own ring for the love in their life. Collaborate with iDesigniBuy to know more about jewelry customization software.

Source: PR Newswire