GREENSBORO, N.C. – In honor of the 50th anniversary of Earth Day, Lee®, the iconic apparel brand known for its timeless denim style and innovative apparel, announced its first-ever global sustainability goals. Established under Lee’s recently launched global sustainability platform, For a World That Works™, these goals focus on boldly pursuing more sustainable solutions for apparel development and production.
At Lee, we are committed to doing our part to help lead our industry toward a better future,” said Chris Waldeck, EVP, global brand president, Lee. “Our global sustainability goals will guide our actions and help accelerate our commitment to providing products that drive positive changes for our environment and communities, while delivering the quality and style consumers expect from Lee.”
Lee’s four global sustainability goals are to:
These global goals convey Lee’s commitment to integrating sustainable solutions into the brand’s design and manufacturing processes and to reducing environmental and social impacts. They also build on Lee’s latest sustainably focused product launches and partnerships including:
“With these targets, we are raising the bar on what consumers can expect from Lee in terms of environmental sustainability,” said Roian Atwood, senior director of sustainable business, Lee. “For A World That Works is fueled by a sense of urgency and responsibility. As we look ahead, we must continually challenge ourselves to redefine how we operate, so that we can help create a brighter future for our planet and our industry.”
Launched in February, For A World That Works™ unites Lee’s legacy of innovation and purpose with a responsibility to build a stronger, more sustainable world. Learn more about Lee’s sustainability goals and For A World That Works ™ at Lee.com.
As we are committed to the green revolution that is attributed to make Earth, a better ecosystem. Brands are coming up diverse strategies that define the ideology of sustainability. We at iDesigniBuy follow similar trend and contribute with apparel customization software for the Fashion brands that have message to deliver to the human race.
Source: PR Newswire