NexTech Signs First Apparel AR eCommerce Deal with JumpBall

New York and Toronto, November 26: NexTech AR Solutions, provider of augmented reality solutions (AR) for eCommerce and learning applications, is pleased to announce that JumpBall, a progressive urban basketball apparel retailer, has signed a deal for the company’s webAR eCommerce solution. The global apparel industry has been looking for a solution to the challenge of creating photo realistic 3D objects at scale at a reasonable cost. NexTech, with its recently announced revolutionary CaptureAR, makes the capture of 3D clothing objects easy. Anyone can do it with 4K video capture from a cell phone combined with their proprietary tech platform, no special training or skills required, giving the company a major industry advantage.

“JumpBall is the new breed of basketball apparel. We’re not a company that follows trends. We set them,” says Danny Essix, founder and CEO of JumpBall. “With NexTech AR, we see a huge opportunity to begin a new game, and to be an early adopter of AR in the apparel industry future. JumpBall is confident that partnering with NexTech AR will not only elevate our brand but blaze a way for other organizations to follow suit.”

Evan Gappelberg, CEO of NexTech AR, agrees, “We are excited to welcome JumpBall Apparel as a client. By investing into augmented reality, JumpBall has positioned itself as an apparel leader. From enhancing customer engagement with their products, dramatically increasing add to cart rates and by lowering product returns, we are confident that JumpBall will benefit greatly from our AR technology.” He continues, “With our new CaptureAR technology, NexTech has moved augmented reality into the forefront as an essential tool for online apparel retailers allowing them to sell more product. Today’s announcement reflects NexTech’s deepening commitment to the fashion and apparel sector, a $1.5 trillion marketplace which we intend to dominate.”

NexTech with its omni-channel AR SaaS platform called ARitize™ and patents pending for interactive gaming, interactive advertising, and augmented reality technology, is pursuing three multi-billion-dollar verticals in AR. Of this, ARitize™ for eCommerce, the technologically advanced webAR for eCommerce, has been rapidly signing up customers onto its SaaS platform. NexTech has the first ​ ‘full funnel’ end-to-end eCommerce solution for the AR industry including its 3D product capture, 3D ads for Facebook and Google, ‘Try it On’ technology for online apparel, 3D and 360-degree product views, and ‘one click buy’.

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