NewYork: Peruvian fashion labels are geared up to mark their presence worldwide with an international campaign driven by their country’s leading fashion brand, Marca Peru.
PROMPERU, the Commission for the Promotion of Peru for Export and Tourism, a government department responsible for promoting the image of Peru worldwide is affirmatively creating awareness about Peruvian culture and fashion.
Through Marca Peru, PROMPERU is meticulously and consistently promoting the Peruvian fashion by focusing on the values linked to territories and traditions of Peruvian fashion and textiles.
Marca Peru is relentlessly working in collaboration with high-profile fashion publications around the world to mark a global presence of the South American country’s resources in fashion and apparel designing.
The local brand is registering their presence through renowned fashion magazines, including Vogue, Numero, ELLE, Harper’s Bazaar, Esquire, and Grazia.
The May 2019 edition of Numero featured supermodel Sara Sampaio wearing the design of the luxury fashion designer Jorge Luis Salinas.
Singer Bebe Rexha was featured on the beautiful cover of Grazia’s May 2019 issue wearing Yirko Sivirich along with Alexander McQueen and many other top labels.
Esquire magazine featured actor Nicholas Hoult on the June 2019 cover story who wore the design of Sivirich.
Acknowledging the partnership of PROMPERU with FTL MODA, a specialized platform for fashion, Harper’s Bazaar Mexico featured top model Elizabeth Salt on the cover of its August 2019 issue. The model is wearing Peruvian designer Alessandra Petersen and Missoni.
Some more projects like an international social event in NYC are in the pipeline for the fall and winter of 2019. The intention is to focus on sustainability in fashion, along with the environment and social issues.
Reflecting the passionate endeavors of the Peru fashion community to create a positive impact on the world, the PROMPERU is committed to taking the Peru fashion industry to sustainable global platforms.
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