April 29, 2020– In an attempt to decrease the spread of Covid-19, Prada Group is financially supporting ‘Proteggimi,’ a research project on male susceptibility to the virus.
As data suggests that Covid-19 affects men more than women, the San Raffaele Hospital in Milan will investigate whether male sex hormones play a factor in this imbalance. The Italian luxury group suggested that this commitment “reflects Prada’s forward-looking, original research, which seeks to foster dialogue between neuroscience and culture.”
The latest clinical data shows that, in Italy, men account for 66 percent of deaths from Covid-19 and are also more likely to require treatment in intensive care, as was seen by the 82 percent of male admissions in the Lombardy region. Sex hormones, especially testosterone, could explain this disparity.
The project, coordinated by urologist and andrologist Professor Andrea Salonia, who is both the director of the San Raffaele Urological Research Institute and a lecturer at Vita-Salute San Raffaele University, will attempt to explain the difference of how the virus affects men and women by assembling a European register of epidemiological data on Covid-19, broken down by sex. Various research groups from Italy and across Europe will be involved in the ‘Proteggimi,’ or ‘protect me,’ initiative.
“It is crucial to be able to examine separate data for men and women, if we are to understand whether testosterone levels are linked to the severity of the illness, and to assess any long-term impacts on the overall health of men who have recovered from the virus,” Salonia explained. “We hope this research will produce its first results in the next few weeks.”
Earlier this year, Prada teamed up with Unesco on an international campaign, aimed at students and young consumers, that promoted sustainable shopping behaviors and raised awareness towards the ocean and its resources.
Since the outbreak of coronavirus pandemic, many big fashion houses have halted their regular production line and shifted towards either PPEs making or donating. Recently, in an attempt to decrease the spread of Covid-19, Prada Group is financially supporting ‘Proteggimi,’ a research project on male susceptibility to the virus. iDesigniBuy supports and stands firmly with the fashion brands who have come forward during the time of need.