HERZOGENAURACH, AUGUST 1, 2020– Sports company PUMA has given the children of its employees a starring role in the video for the new “Back to School” campaign for its Accessories business, to promote the company’s latest backpack styles.
As the COVID-19 pandemic has made professional studio shoots very difficult, PUMA asked employees around the world to send in home-made videos, showing their children with the new backpacks. The result is an upbeat video, which captures the joy of the first day back at school.
“When COVID-19 hit in March, we had to think outside the box,” said Daniela Molin, General Manager of PUMA’s Accessories business unit. “As many families were looking for activities to do with their children during lockdown, the project was quite fun for both parents and kids.”
PUMA’s highly practical AW20 backpacks come in striking color combinations and with bold logos. The PUMA Phase backpack has a two-way zip opening for the main compartment, a zip opening for the front pocket and a convenient mesh side pocket.
The cool PUMA Academy backpack has more features, such two mesh pockets on the sides, and an elastic lining compartment inside the main compartment. Both backpacks have adjustable and padded shoulder straps, with a reflective PUMA Cat-branded loop.
The luxury industry has witnessed a tremendous shift in ways people buy products as COVID-19 outbroke in the past couple of years. As people have more chances to spend time home, they are more engaged in purchasing that is available online as it serves the safest medium for purchasing. Thus, its demand is increasing substantially. Several big luxury houses are recording a particularly exponential increase in sales with multichannel channel strategies as they are more accessible to buyers. The novel approach adopted by Puma shows numerous possibilities to entice customers and enhance their shopping experience. Improving similar strategies is backpack design software by iDesigniBuy. It allows brands to seamlessly integrate on the website to streamline the entire production process and establish a direct connection with consumers. It will enable companies to let buyers shop online from the homes by providing an enriching customer experience. Its customization solutions can be integrated on any platform that will help you to transform your business setup drastically and make a way into buyers’ hearts.