Re/Done expands sneaker line

Los Angeles-based luxury fashion label Re/Done is expanding its line of heritage-inspired sneakers with their newest silhouette, the 70s Runner.

 

In line with their ethos of bringing cult classics back to life, the 70s Runner is a modern reinvention of the nylon running sneakers of the 1970s, and have been designed to evoke “a sense of nostalgia, while filling an empty slot in the modern sneaker space,” explained the brand in a statement.

 

Each component of the 70s Runner encompasses Re/Done’s commitment to honouring vintage details using the highest quality materials, with the construction of the sneaker paying tribute to the decade that inspired it, from its nylon and suede outer body to the use of injection molds for the soles.

 

As with all Re/Done products, the 70s Runner sneakers have been designed to “be worn every day, last a lifetime, and grow better with each wear,” adds the brand, founded by Sean Barron and Jamie Mazur.

 

The Re/Done 70s Runner, available in red, navy and white, are handmade in Italy and retail for 460 US dollars.

 

Re/Done is available in more than 50 countries, in over 500 retailers worldwide including Boon The Shop, Matches, Le Bon Marche, Net-A-Porter, Selfridges, Luisa Via Roma, and on its own e-commerce website.

 

RE/DONE is not a denim company. RE/DONE is the first luxury label that was born online and grown as an e-commerce brand, founded by Sean Barron and Jamie Mazur. But more than that, RE/DONE is a movement – a movement to restore individuality to the luxury fashion space, a movement to keep heritage brands relevant, and a movement to create sustainable fashion.

 

Vintage Levi’s denim carries, within its stitching, stories of years of wear – a history of a past life. Its travels have been recorded in the frayed pockets, the whiskered coloring, the torn knees, and the faded denim. These pre-loved jeans have circulated owners and changed hands over the past few decades, transforming them and giving them a life of their own. Like a fine wine, the Levi’s denim only gets better with age.

 

Sneaker market is getting expand with the change in the customers taste and preferences. Moreover, customers are also getting attract towards digital shopping of shoes and expecting customization on it. That is the reason why big footwear brands like adidas are offering customization on their footwear range. Keeping in mind modern needs, iDesigniBuy offers footwear customization software that helps brands to offer custom footwear to their customers.


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Source: FASHIONUNITED