Societal: Ethical Fashion Brand Merges Eco-friendly Clothing by Promoting Human Rights

LONDON, Sept. 15, 2020 — 2020 has been a tough pill to swallow in more ways than one. However, English Designer Dean Jones has put his best foot forward and led with a now-or-never mind set.

The London-born ethical-brand is all connecting people from around the world and creating wearable art that tells a story, inspires, and reminds people that “we are one.” The “we feeling” or the “sense of us” is expressed throughout Societal. The concept of expressing, rather than repressing emotion shows up particularly in its 100% Human Collection.

Jones said, “What one wears, how one wears it and when one wears it constitutes expressions of degrees of social freedoms and influences. We believe our designs can be a driving force of change, not just a reflection of it.”

Societal has pledged 1% of sales to environmental and social justice organisations.

“We understand that our initiatives are a small step in an industry-wide shift. However, we hope our actions inspire a movement of socially responsible apparel from the ground up,” said Dean. “The launch of our Black Lives Matter Collection is just the beginning of more social and environmentally conscious collections to come.”

Jones attended Central St Martins College, a prominent public tertiary art school in London England from 1996-2001 and said, ‘The clothing industry is basically unregulated. Socially, the global fashion industry has largely been built on low wages paid to people working in factories abroad but also increasingly in the UK, in cities such as Manchester, Birmingham and London. However, Societal has the respect and promotion of human rights at its core and is working to ensure that out clothing is matched by a beautiful backstory!”

Societal has a selection of ethical t-shirts, sweaters, hoodies, crop tops, dresses along with matching face masks. Societal also has cool ethical prints so you can decorate your new pad, too.  Jones said, “Societal is more than an ethical fashion brand, it’s a call to action.”

Societal is catering to those looking for fresh, new, authentic voices and believe wholeheartedly in their mission.

Each product you see on Societal Store is made on-demand—once you place an order, Societal produces it specifically for you. This allows Societal to avoid overproduction and textile waste, as they pride themselves on being part of the sustainable fashion movement.  Jones said, “Sustainable fashion is the future and we have taken steps to ensure we’re part of the movement.”

Earlier, the fashion industry was accounted for the significant contribution of pollution among other sectors. The primary reason was the dumping of off-season products, which led to some other environmental problems. But as consumers are becoming increasingly aware, the brands are leaving no stones unturned to woo them. Likewise, we at iDesigniBuy offer the apparel design software, a customization solution to leading brands, and enables your consumers to view the e-catalogs from where they can select clothes that they wish to customize.

Source- PR Newswire