Women cited reasons like comfort, ideal body shape were primary reasons for being restricted to the same pair of pants for their everyday workwear.
Hingham, Massachusetts: Talbots, a specialty retailer in women’s clothes, shoes and accessories in US and Canada, commissioned a survey on women’s preferences for formal pants. Results uncovered the surprising truth that women wear only half the pants they have in their closet, while the rest just remain there or are rarely worn. it comes to choosing pants from their closet. Conducted in July on American women aged 18 and older, Toluna partnered with Talbots to execute the survey.
The 2019 Talbots WOW. Guaranteed survey finds that women prefer to wear the same six pairs of pants again and again despite a wardrobe full of various options. The survey further divulges that comfort and fit are essential to choosing a pant.
The survey reveals that 92% of the women say that a good pair of pants is crucial for the right outfit, whereas 79% agree that great pants get rid of insecurities they have about their body. Of the 2080 women who were surveyed, 36% of women aspire for a smoother stomach when they choose a pair of pants, 23% believe their pants should provide a tremendous rearview, while 22% are focused on slimmer legs.
Expectedly, 90% women say that comfortable to wear is most essential for them when buying a pair of pants and 76% women admit that it is hard to find the perfect pair of pants.
Based on the results from the survey and aligned to women’s priorities in terms of workwear preferences, Talbots has launched their new collection of pants – WOW. Guaranteed – committed to providing fits and shapes in line with brand image.
The new range of pants resonates with the brand’s longstanding commitment to providing customers with modern classic style and the utmost quality. The new WOW. Guaranteed range includes Hampshire Ankle, Chatham Ankle, Soho Legging, Dalton, Cambridge and Essex Ankle.
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