WEST PALM BEACH, Fla., — U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its fun, uplifting colorful, sport-inspired collection with hues that include cheerful bright shades and subtle pastels for summer, with a dose of denim. All of these fresh looks can be seen in images from the global photoshoot, which took place in January 2020 at the world-famous Santa Monica Pier and Malibu Beach.
In Malibu, polo shirts in vivid colors were shot alongside charming beach cottages and colorful surfboards, while soft pastels paired perfectly with scenes at the Santa Monica Pier featuring shades of lavender, blue and seafoam green. The shoot also included U.S. Polo Assn. Brand Ambassadors and polo players in dreamy scenes at sunset, on the beach alongside their graceful polo ponies.
According to Brian Kaminer, SVP Brand & Product for U.S. Polo Assn., “What was most memorable from our collection this summer season were the neon trim, embroidery and unique textures that give that extra pop of fun. We also saw the rebirth of tie-die and terry, with a modern twist for men and women.”
While U.S. Polo Assn. is known for its sport-inspired, classic American style which always highlights denim, this season took denim to the next level with unique washes and details, as well as the use of earth-friendly, sustainable fabrics.
“During these unprecedented times for all of us on so many fronts, we thought it was very important for our Summer 2020 brand campaign to be even more uplifting and inspirational than past campaigns as we welcome the season,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. continues to build global momentum with our sport-inspired product that emphasizes bright and colorful classic American style. This season’s designs not only deliver on our brand’s authentic connection to the sport of polo but embrace our consumers’ lifestyles around the world.”
To see more of the collection, visit www.uspoloassnglobal.com, one of our 1,100 U.S. Polo Assn. retail stores worldwide as well as department store and independent retail partners.
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Source: PR Newswire