Fashion brands have long been accused of being only interested in profits and not thinking about the future generation or the environment. But in the past couple of months, the brands have shown to the world that they care and care deeply; otherwise, they wouldn’t have started numerous campaigns urging people to be responsible. On a similar notion, our online 3D fashion design software offers solutions to brands that help them cater to the dynamic business demands and also check all boxes for branding themselves as a sustainable, responsible, and ethical name in the apparel industry. The tool is synonymous with the latest business trends, individuality, ecommerce, and digital features enabling you to boost your online presence and create history in the fashion industry.
Online Fashion Designing Software Helps Fostering the Demands of Millennials
In the last couple of months, we have seen the power of millennials and Gen Z emerging as more political personalities started engaging with them. The apparel brands saw this as an incredible opportunity to connect with young buyers and came all out to support the noble causes and urged people to go out and vote, and the result is in front of us. According to research by Vogue Business, in 2020, campaigns by fashion brands, right from Ralph Lauren to Nordstrom, to encourage voting in the U.S. presidential election have won a massive thumbs-up from their customers. According to an exclusive survey of over 250 readers aged 16 to 24 years, over half of Teen Vogue readers interviewed supported campaigns to encourage voting.
This is just the beginning, and consumers want more from labels. They want their favorite brands to speak up on important issues, such as inclusivity, diversity, and climate change. The more engaged brands are with consumers on significant issues, the more involved and loyalty they receive from their end-users. Had this not been the case, the survey by Vogue Teen wouldn’t have witnessed such a high turn-up, where young buyers clearly conveyed their message that they demand a new breed of activism from brands. Modern-day consumers want to see how brands are able to tackle and raise awareness among the masses for a good cause. Fashion brands encouraged young people in the U.S. to vote. Maybe they can do even more.
From the paragraph, it is evident that the young minds are looking for more, what exactly what would be disclosed in the pointers mentioned below. In this blog, we shall introduce brands to massive opportunities they can grab and how other apparel companies are benefiting by bringing in these changes. Let us explore these expectations set by consumers that are essential for the growth and transition in the fashion industry.
Here are some ways how apparel brands can transform their image in front of buyers:
- People Expect Brands to Take Social Responsibility
The recent events in the U.S. and around the globe have shown us all the mirrors and things that have been wrong with our society. But today’s consumers deviate from the previous generation from speaking up. They are out there to go after the norms and authorities that have in any way done or supported the wrongdoings. Besides, the internet has given them the power to voice their queries, unhappiness, thoughts, believes, and moral values. Therefore, in the recent polls, we saw how millennials were speaking up against society’s miscreants.
The political turmoil of recent months has heightened Gen Z’s readiness to support brands that align with their values, according to social impact consultancy DoSomething Strategic. Some 69 percent of 2,000 Gen Z surveyed across the U.S. said they are more interested in politics due to the election, while 52 percent plan to stay engaged and encourage elected politicians to follow through on campaign promises. They are eager to see how the new government prioritizes its social duties. And this is where brands can step-in and help buyers put pressure on the authority and make sure the job is done. Many experts believe that if brands are successful in providing a platform for young people to be heard and shift the political needle, they can bring about a significant change in the world we live in. For example, Canadian premium outerwear brand Nobis has launched a cross-territory charity campaign to provide upcycled winter jackets to vulnerable communities. The move comes as research from the Institute of Fiscal Studies reports that 22 percent of the U.K. population live below the poverty line.
- Paramount Emphasis on Environmental Justice
Today’s buyers have grown up in a challenging social and political stand, and they seem to have developed a sense of frustration at the deadlock in the unchanging scenarios. And during the same period, the internet and technology came full swing and provided them space where they could lash-out their disagreement with everything that was wrong with the system, society, and other things. The brands are listening and understanding all that is happening around us, and that is why a plethora of well-known brands are joining forces to eliminate the impact of packaging and waste.
Black Friday is just a few days away, and many people must have started to buy stuff online, and there would be a massive wastage of packets. Currently, 126 global brands including H&M, Bestseller Group, Stella McCartney, Ted Baker, Aritzia, Tensei, and Mara Hoffman are working with non-profit environmental Canopy to develop holistic, innovative packaging solutions through the Pack4Good initiative to reduce waste and keep forests standing. The sales start at a crucial time when experts expect online sales to increase 25 percent to 35 percent over this holiday season. Likewise, our fashion design online enables brands to look after nature. It allows customers to design coats, pants, shirts, skirts, and many other apparel products digitally, thus, ensuring minimum is wasted. The customization tool establishes a transparent relationship between the customer and fashion brands, as buyers get what they asked for, and fashion houses manufacture what is demanded.
- Technology Plays a Pivot Role in Meeting Evolving Needs
In the past couple of months, we have seen the repercussions of ignoring the hints our environment was giving to us, and as a result, the way people shop has completely altered. People have asked to remain indoors, practice social distancing, wear masks, don’t touch anything or anybody, and as a result, the shopping had to be affected. When people stayed so much indoors, their dependency on mobile phones has grown tremendously, so they chose to buy their apparel and other fashion products through a small-screened device. And now, even if they have stepped out, they prefer not to buy from shops because of physical contact that could happen with strangers. Klarna, a leading name in providing exceptional I.T. supports to brands, has come up with yet another way to help them generate profit amid social distancing.
Saks OFF 5TH and Klarna have joined forces to offer customers the luxury-value retailer access to buy now and pay later solutions at checkout. U.S. shoppers visiting the Saks OFF 5TH e-commerce site can opt to split their purchase into four interest-free payments through Klarna, increasing their convenience and spending power. This is a masterstroke by the companies as the partnership comes when online sales and shopping are bound to surge.
- New Consumers Want Inclusivity and Diversity
In the past, we have seen how brands, even if subtly, have always promoted slim bodies and white faces. Though people had constantly been commenting on it, with social media and raising awareness among young buyers, they have become more vocal about it. It is expected of brands to shun these orthodox ideas of perfect body type and embrace and celebrate as people are. Therefore, you must have seen many brands are now adopting measures to be more inclusive and diverse. Sao Paulo Fashion Week, one of the industry’s premier events, this year implemented a requirement for at least half of every label’s models to be people of color, in a move hailed by black and indigenous rights activists. Thus, giving a chance to Afro-Brazilian models Shirley Pitta and Gloria Maria Fonseca Siqueira to participate and walk the ramp.
The apparel industry has long ignored the stout wear, and recently it got its fair share of recognition when activists and leaders started wearing them or started supporting people who wore them. Jill Kortleve, Ashley Graham, Jari Jones, Paloma Elsesser, Alexis Ruby. These are names of plus-size models whose popularity is intrinsically linked to inclusive fashion. From Chanel to Coach, they face a trend for fashion to accept the female body’s diversity.
- Women Demand Special Attention from Brands
Women love dressing-up, as it is the only medium that helps them express themselves without any hesitation. And customization has played a crucial role in helping them voice their opinions and atrocities they have been victims of. But as the time changing, brands are coming out to launch their only women collection to show their audiences they are here to listen to them. British heritage brand Barbour is introducing a new luxury premium for women designed for “high-low dressing” for autumn/winter 2021.
Women are involved in numerous chores, and if they are working in corporate or any other profession, they never get even second to think for themselves. Therefore, the British fashion house’s new collection line allows women to at least wear different clothes for several chores they involve themselves in. The collection has been designed for women to wear “around the home or when spending time outdoors.” It embraces Barbour’s archive, which goes back to 1910 and explores the brand’s Scottish heritage and roots with a contemporary take on its signature tartans.
- Moder Tools Help Fashion Houses to Remain Sustainable
As discussed, caring for our environment is as crucial for brands as it is for any individual. These apparel brands have been long criticized for being a major contributor to environmental pollution. It was high time that they indulge in practices that prevent them from undertaking steps that cause serious set-back from people and create more problems for the environment. And therefore, they went into the shade of technology as it has answers to all problems. Recently, multiple fashion brands including Messe Frankfurt, Drapers, Fashinnovation, Kingpins, Allbirds, PVH, Kering, and other relevant institutions, such as CFDA, British Fashion Council, the Transformers Foundation, the Swarovski Foundation, and Raw Assembly have supported the virtual event titled “Discover the Sustainable Development Goals – To Power the Decade of Action.” The program is supported by Interwoven, the ITL Group, and Orta and powered by Arch and Hook, Artistic Milliners, and Lenzing.
After a yearlong pilot, the Conscious Fashion Campaign was founded almost a year ago by social impact entrepreneur Kerry Bannigan as an initiative in collaboration with the United Nations Office for Partnerships (UNOP) to help fashion companies understand the SDGs better and to integrate them into their business models.
Make an Informed Decision-
The blog is written with an intention to educate apparel brands about the changes being brought in by the recent wave of digital technology, politics, climate change, and social scenarios. The young consumers have already set their expectations and made their minds what they want from fashion brands. If these labels fail to provide and cater to these requirements and wishes, they will soon disappear from the scene. The brands can only accomplish these tasks by joining forces with fashion-tech companies that can offer them a platform to experiment. One such name is the online dress designer tool by iDesigniBuy, a pioneer in giving a customization solution to apparel companies to check all boxes, thus making fashion houses unbeatable by the competition in the market. The stool is designed to empower brands to meet all customers’ requirements that make them stand out, become responsible and aware by keeping their fashion sense intact.
If you are willing to make revolutionary changes in your business,
