The global custom t-shirt printing market size is expected to reach USD 6.9 billion by 2027, registering a CAGR of 9.6% over the forecast period, according to a new study by Grand View Research, Inc. Custom printed t-shirts are gaining wide popularity among companies and brands owing to their use for advertising, branding, showcase brand offerings, and increase brand visibility. Therefore, the best t-shirt design software is here to help your business take-off and attain new with its customization solutions so that your buyers can print their t-shirt in whichever way they want.
T-shirt Design Software Enables Brands to Survive During Crucial Time
Companies all over the globe are using custom made shirts as an off-the-clock advertising tool. This advertising strategy involves less investment than other forms of advertising, such as hoardings and T.V. The entertainment industry has contributed significantly to the growth of customized t-shirt business.
Let’s look into the factors that are driving the customized t-shirts industry:
- Help Those in Need
Logos, legendary dialogues/slogans of movies, and television series that become famous among the youth are most frequently printed on the shirts. Moreover, the increase in the disposable income of the consumers is acting as a driving factor for the growth of the custom t-shirt printing industry. And not just these, the printed t-shirts are also used to spread awareness with attractive logos to convey the message.
Recently, in partnership with Rockford Art Deli’s (RAD) Here For Good campaign, the Rockford Area Convention & Visitors Bureau (RACVB) and Rockford Area Arts Council (RAAC) announced that Rockford-themed face masks and “Our Journey Begins at Home” t-shirts are now available for sale. Besides, the recent pandemic has also compelled the business entrepreneurs to reinvent their business models and incorporate customization as well as 3D printing technology to their business line. To join the league of personalized ecommerce, Kimberly Taylor has switched gears to help herself and other area businesses stay afloat. She has rebranded her business as LoCo Threads. She has organized the Here For Good LoCo campaign — an initiative designed to create a local stimulus package through the sale of novelty shirts.
- The Surge in Use of Technology
Many people are inclined towards this form of business because customized t-shirts are printed using several techniques, including screen print, digital print, and plot print. The screen-printing technique uses a predesigned stencil to develop the print on the cloth and is one of the most popular methods. Furthermore, this technique requires skilled labor; this technique has been observed to have high adoption in the Asia Pacific region due to the availability of low-cost labor. If you want to know more about how your buyers can customize their t-shirt using their favorite quote, or any image for that matter, you can always ask for a free demo of a t-shirt designer.
- Embrace Cultural Change
The pandemic has prompted a cultural change in how people shop and spend time together. The popularity of live streaming, which has similar benefits like providing trust and transparency that e-commerce has traditionally lacked, has made its way from Asia to other countries globally. Group shopping could be the next shopping habit to leap. For more than weeks, people are at home; as a result, there has been an increase in online group activities, such as Netflix Party and Instagram Co-Watching. Brands are trying hard to know people, especially the millennials and their lifestyle. For teens who miss shopping with friends, Elysa Kahn hopes to provide a solution. The former L’Oréal brand manager has launched a new social platform called Squadded Shopping Party that encourages users to shop online with people in their network.
By far, it must be clear to you how the customized printing t-shirts sector is encouraging many start-ups to join the stream. Here is your chance to let them know you are a step ahead of the market shift. The online t-shirt designer by iDesigniBuy will assist your brand in surviving amid the changing trends and behaviors driven by customers. Also, you can give them a chance to shop smartly with virtual style sessions.