APIs (Application programming interfaces) have been around for decades. The technology enables the various systems to interact with one another in a fast and seamless fashion. Thus, making it a significant force in all sectors, and most recently, the fashion industry. The web-to-print software incorporates the latest technology so that you can offer an uninterrupted platform to your customers where they can get their products printed, depicting their personality.
API with Web to Print Solutions to Boost E-commerce
Of late, Salesforce.com shelled out $6.5 billion for MuleSoft, a management system for APIs. You must be wondering why is everyone is interested in APIs; then, you should know that they are the most important reasons is the secular growth in cloud computing, which has led to the need for integration.
Nearly 2 billion consumers made online purchases last year, spending about $2.8 trillion. However, North American online sales accounted for less than 10 percent of total retail sales. For all the talk about online sales, you’d expect e-commerce to account for a more substantial portion of total retail sales. But fashion houses have to cater to the demands of both types of customers.
Here are some of the ways, the API can boost your e-commerce business:
- Boosts Shopping Experience
Without a doubt, online shopping has disrupted the retail industry in fundamental ways, yet people still like to shop from brick-and-mortar stores. This implies that it’s still essential for retailers to focus on delivering an exceptional customer experience every time a consumer visits their shop. A truly retail strategy is cohesive and consistent across all channels. Besides, seeing and touching a product is one thing that no online company can compete with; therefore, the manufacturers should capitalize on this consumer aesthetics.
- Creates a Comprehensive Communication Strategy
API-powered platforms can simplify the deployment of a cohesive, comprehensive customer communication strategy that covers every channel. With the right technology, retailers can carry on the conversation with customers wherever they are, obtaining permission to communicate, and creating a closer relationship through digital and in-person contact that always delivers value to the customer.
In this way, retailers can build relationships with customers by delivering something of value and create an incentive to visit the store at the same time. Retailers that also sell digital demand generation campaigns into a broader retail strategy that includes the in-store experience. To the customer, it should all be seamless, whether they encounter the brand in person, on social media, via text or online. The web to print online designer implemented with API will aid fashion brands to connect with their audience virtually.
- Explores New Channels
Before 2020, who would have thought the social media platforms, such as WhatsApp, could turn into potential commerce platform for brands to sell their products. WhatsApp’s popularity is on the rise; and has reached 2 billion users, only half a billion behind Facebook. It takes a lot for buyers to get dressed and then go shopping, they would rather sit in their comfortable clothes, and shop via app to buy luxury products from brands, like Louis Vuitton. Though WhatsApp Business and WhatsApp Business API saw the light in 2018, and several small businesses and large enterprises are using it to chat with customers, schedule messages, and accept payments, the nee business reform is yet to gain traction from the broad audience.
- Blurs the Line Between Digital and Physical Worlds
These days, it’s not unusual for an in-store customer to pull out a phone and research prices or compare merchandise online. The line between digital and physical retail activities doesn’t exist for customers, and it shouldn’t be a hard barrier for retailers either. In-store customer encounters are an excellent opportunity for retailers to collect contact information from shoppers and ask their permission to communicate further via mobile, SMS, social media, etc. And APIs are the best way to achieve the target as they help in giving flexibility to brands to manage their business.
In a nutshell, API is transforming the way the fashion industry would traditionally function. It is bridging the gap between the customers and fashion houses as it gives a healthy space for interaction, launching a product, and take feedback. The web to print designer tool by iDesigniBuy is a step towards attaining the goal, where both parties come together and create a product that suits buyer’s preferences. It allows end-users to put finishing touches in products, including t-shirts, mugs, caps, mobile skin, bags, footwear, and whatnot. The manufacturers, with the help of the tool, have an opportunity to give their business the attention it deserves without changing other channels.
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