The global pandemic has changed the fashion industry for good, and it has helped buyers adjust to the modern solutions it has brought to the table. It has also helped fashion and luxury brands to adjust to consumer expectations and deliver under any circumstances. And as the vaccination rate goes up, consumers are still sticking with the new-age partial in-person shopping experience as they can anytime to a store to buy a product and select it through mobile applications or the website. Similarly, the handbag design software is a customization solution that can be installed on the website or physical store and enhances the buyers’ shopping experience. The tool is the epitome of blending in-store shopping with an online storefront. It enables buyers to customize any bag and give their personal fashion touch by changing its color, text, design, and pattern.
Bag Design Software Offers Business Solutions to Brands for Staying Relevant
As people are more interested in stepping out and buying products from brick-and-mortar stores, many brands are witnessing a surge in foot traffic, which is relatively higher than pre-pandemic 2019 data. However, in the new age of commerce, luxury retailers and manufacturers increasingly use technology to support new consumer journeys in their stores. The advancement of technology, especially in the telecommunication department, has changed the way we live. Our smartphones are seemingly always within an arm’s reach and dictate our daily habits. As a result, mobile commerce trends are evolving.
Consumer buying behavior is drastically changed over the years, and mobile commerce is one tool that is helping brands to be in touch with their buyers, know what’s inside their head, and use it to thrive in the future. Mobile commerce is on pace to control 73 per cent of the global ecommerce market share by 2021, up from 59 per cent back in 2017. Over the last six months, 79 per cent of mobile users made an online purchase using their mobile devices. As an ecommerce store owner, you need to stay up to date with the latest mobile commerce trends; irrespective of the framework you are using to sell online, you can’t ignore mobile consumers. In the current post, we shall highlight the recent trends in the fashion industry and how they have helped brands overcome the hurdles from the past.
Let us dive in a little deeper to understand how mobile commerce is reshaping the future of the retail fashion industry and how brands can capitalize on it using smart and effective techniques.
Shopping Through Mobile Apps
Our lives depend on smartphones, and we are using them to practically do everything under the sun, such as waking up, our eating habits, watching shows, communicating, and reading news. Smartphones have made the world extremely small, which is accessible to all. This accessibility has allowed buyers to shop from brands using their mobile devices and buy anything online. We have already seen how mobile commerce is dominating the global ecommerce market share. But the way people are using those devices to shop is changing.
In 2019, 57 per cent of US consumers used a mobile retail app to learn more about a product. They rely more on these apps than using an internet browser to accommodate their shopping needs. This has been a game-changer for many online store owners. It is undeniable that brands first need to have a mobile-friendly website because having a mere mobile-optimized ecommerce site isn’t enough to have success in this space anymore. Apps will dominate the fashion luxury market, and brands should offer something already in demand among buyers. Besides, it is a great tool to convert higher customers retention rates than mobile websites. Studies have shown that a mobile app converts 157 per cent more than a mobile web session, and if you think about it dollars, it offers a plethora of opportunities for digitally native brands to increase their revenue and improve their conversion rate by 157 per cent.
Many brands have already recognized this trend and implementing it accordingly. They understand the significance of targeting mobile users, and they are developing them as the future alternative for websites. To stay competitive, you need to have an app in 2021. Creating one now puts you on the fringe of the early adopter category. But if you wait too long to make this decision, you’ll quickly fall behind the competition.
Selling Through Smartphones and Tablets
With mobile shopping becoming the new trend in the fashion and luxury industry, it is no surprise that smartphone sales will dominate in 2021. Consumers are doing more than just browsing via apps; they’re buying. The average order value from a mobile app is $102 compared to $92 from a mobile website. But mobile apps and mobile sites can be accessed from multiple devices. For the most part, you can segment mobile devices into two categories; smartphones and tablets. Let us look at the 2021 mobile commerce volume forecast as suggested by Business Insider. As you can see, smartphones dominate this category; by the end of 2021, it is expected that $221.2 billion mobile commerce sales will come from smartphones, compared to $41.8 billion from tablets.
Smartphones will continue to dominate tablet sales in the future as well; based on these projections, tablet sales volume is actually on the decline. Here’s a five year stretch of tablet sales as a percentage of mobile commerce volume:
- 2018 — 20.5 per cent
- 2019 — 18.2 per cent
- 2020 — 16.9 per cent
- 2021 — 15.9 per cent
- 2022 — 14.8 per cent
As tablets trend down, it means that smartphones sales volume is on the rise, and they are the devices that consumers are using when they shop online. This is great news for ecommerce storefronts as they now have a direct way to communicate with their buyers, and their communication style may also vary depending on the devices buyers are using. For example, if your customer uses your app, you can connect with them by sending a push notification. These messages should contain real-time offers based on factors like location or behavior. But it is noteworthy that a push notification delivered to a tablet regarding the discounts or sales won’t be as effective as the same message delivered to a smartphone. The tablet message likely won’t be seen right away, whereas the smartphone notification will be seen immediately. These trends suggest that smartphone users are more likely to hit the link and check what the brand has in store for them when compared to tablet users. Likewise, the bag design online, a customization solution in a mobile responsive layout, enables brands to target more audiences and widen their customer base.
The customization tool is developed to cater to unique business needs and offers an end-to-end ecommerce storefront that allows buyers to design their purses, handbags, backpacks, and many other bag products. The solution is built on threejs that runs on all devices and platforms, and your buyers can seamlessly pre-load the font, change the leather texture using 3d technology. Besides, if you are a newbie venturing into the fashion and luxury industry, we can offer you a detailed user manual and training video. It has an extremely user-friendly interface, and buyers can customize their bags in a snap.
Providing On-Click Order Services
In today’s fast-paced life, nobody wants services that can slow down their living edge. And in these scenarios, mobile commerce serves the best purpose, as it eases the checkout processes. Placing an order through mobile devices is extremely swift and easy compared to the traditional method that requires taking down the history of customers, such as their names, credit card number, expiration date, card verification number, shipping address, email address, and any other contact details. Buyers would get bored by manually entering this much information each time they bought something. It was all the more tedious and inconvenient from the small screen of a mobile device. These factors led to the shopping cart abandonment rates. However, as the mobile apps were introduced, the ratio suddenly dipped to just 20 per cent as buyers now have the option of saving all the required information in the app. So when it’s time to buy, they don’t need to enter those tedious details every time manually.
One-click ordering enables customers to complete the entire purchase process in just a click. This is a win-win scenario for both parties. The business owners who want to control and manage the skyrocket cart abandonment issues should move to mobile commerce as they can reduce the pain points by making buying easier than ever before. They can find what they need and buy it in a matter of seconds directly from a mobile commerce app. And as we have seen the points mentioned above, customers shopping through an app spend twice as much as they do from a desktop device or mobile website. The new-age technology of one-click ordering virtually eliminates the checkout processes. In the future, we are going to see more ecommerce businesses implementing this technology. And the mobile app would emerge as a crucial checkpoint that will help brands attain this target.
Switching to Social Commerce
Brands have been using social media to campaign their brand value, market their products better, and build brand awareness. And many brands, whether working on digital platforms or physical stores, are capitalizing on social media platforms for the abovementioned reason. Despite the platform having so much potential to make the brand, it has become a powerful tool to break a brand for some reason. Also, it is challenging for fashion companies to convert social traffic into sales. There’s always been too much friction between navigating from a social post to a product page. But it will be fair to say that social commerce has evolved. With shoppable pages on Facebook and Instagram, customers have a more direct way to buy products they see on social media. This feature makes it easier for businesses to tag products in posts and search for something unique that appeals to their taste and fashion.
Through these shoppable pages, users can click on the product to buy directly without being forced to open a new browser, navigate to the website, and search for the product on their own. And also, when a huge number of buyers are already has a social media account and actively using it, it would be extremely unwise to not tap on the trend. It’s easier to reach them here instead of relying on them navigating to your website every day. A recent study suggests that brands using Instagram shopping have benefited from a 1,416 per cent traffic boost and a 20 per cent increase in revenue. Since shoppable posts are still relatively new, they are expected to continue trending upward in 2021, and more brands will catch on, and consumers will be looking to buy directly from social media posts.
The recent trends in mobile commerce are helping brands to improve their customer experience. The recent developments in the field have been more engaging, as seen with augmented reality and virtual reality. This new business model is more intuitive and enhances the convenience already present with Mcommerce. These exciting trends, powered by advances in technology, have piqued the interest of many major brands. Likewise, the 3D bag design software by iDesigniBuy, which can be implemented on the website or physical store, is a powerful tool and extremely effective in drawing customers to products. It offers sure shot ways to grasp the customer’s attention and convert each visit into a sale. It’s time to consider how to implement these trends so you can watch your sales soar.