Since the starting of this decade, the fashion industry is witnessing a new wave. Many fashion houses are swiftly adopting new changes and innovative technologies to stand from others. They are also running to tech companies to help them stand on their feet and resume their operations. Similarly, our handbag design software provides one-stop solutions to fashion brands to help them adhere to recent changes in the market and a real-time engagement with customers to deliver at the freedom of creating unique handbag designs.
How Bag Design Software supports Luxury Brands Future
Social media apps have been trying to tackle social commerce for years, reasoning that converting shoppers will drive more brands to advertise on the platform. This has become a more lucrative revenue driver than the tiny commission gained from any sales that happen on the platform. Platforms like Snapchat have introduced updates that make it easier for people to discover, advertise, and buy products on the site. Through Instagram, people can engage in the social shopping conversation with multiple shopping-centric features, including product tagging, and a tab devoted to shoppable posts.
The technology is undoubtedly driving the fashion industry with its novel solutions and support system.
A list of drivers that accelerate the growth of a business:
- Digital Models with CGI
The western CGI-generated influencers such as Lil’ Miquela and Shudu have emerged in recent years as digital supermodels that can work directly with brands. But creators of digital influencers in Asia have been several steps ahead in opening up a new world of opportunities for brand partnerships. Western brands are taking note. Virtual influencers such as Miku and Tianyi offer a powerful route to connecting with young, hyper-digital Gen Z consumers.
E-commerce companies have experimented with their virtual influencers. In 2019, In March, Prada and Miu Miu used Aimée to connect with younger users. According to Vogue Business, the extended lockdown in China provided an abundance of opportunities for tech companies to incorporate CGI options in the fashion market.
- New Augmented Reality
Providing only visual experience is not enough these days; fashion houses need to bring innovative solutions on broads. Working on a similar notion, Snapchat has partnered with Gucci to offer a “Wannaby” platform. It will enable the label’s customers to try-on and buy sneakers virtually with the help of a click. In the same way, our bag maker will provide manufactures and retailers a complete ecommerce storefront integrated solution to enhance customer experience and help you adopt new technologies.
Louis Vuitton uses its logo to trigger a “virtual installation” that includes an image of its iconic suitcases. A new feature called “voice scan” surfaces compatible lenses based on voice commands, so a user could say, “Hey Snapchat, make my hair pink” or “put a beauty filter on my face.”
Louis Vuitton is making virtual items in a game called "League of Legends" that people can buy with real money https://t.co/ZhlN7dz3eP
— CNN (@CNN) September 23, 2019
- The decline in In-store Shopping
The fashion sector has suffered a lot in the past few months, and it is during this time, several brand owners thought out-of-box. The impact of a recent series of events has been disastrous for people, SMEs, and high-end fashion houses, but what’s worth noticing is that it provided a massive opportunity for digital customization solutions.
According to experts, Shopper numbers on Europe’s main luxury thoroughfares in France, Italy, and Germany are recovering slower than other city-center streets. And this is when manufacturers and retailers should provide online customization solutions. Even when stores are reopening, they have to follow the social distancing guidelines strictly, but when you offer online services, your company doesn’t have to bear fewer customers. You can attend a broad range of customers simultaneously, and they also won’t step out for shopping. It’s a win-win situation for everyone.
- A Chance to Become Inclusive
For a long time, the black community people have been shouting about their experiences in general, and finally, they are being heard. Loads of people and many high-end fashion companies are coming forth to support them. Though some people even called out some of the brands for their silence, the truth is that fashion brands are more inclusive than ever. Critics say racism is ingrained in supply chains governed by white-owned brands but depend on the labor of millions of non-white workers. Building closer relationships with suppliers and emerging lessons from the pandemic offer potential — as does own up to past mistakes.
The best way to deal with these problems is digital customization solutions. They will create more direct and meaningful relationships between brands, suppliers, and customers can shift that perception; it can also engender a greater sense of responsibility to one another,
Words of Wisdom-
We all know that nothing stays in the fashion and luxury industry forever. But through customization, you have the chance to recreate your potential with digital solutions. The custom-made bags by iDesigniBuy will enable you to set yourself apart and boost your business.
Collaborate with us now.