These days athleisure is a billion-dollar business, and therefore for many reasons, it has become one of the pioneers in providing the sustainable option to buyers. This is also in line with the increasing demand for ecological and socially responsible brands. Our athletic apparel design software works on similar lines as it allows your customers to personalize their sports apparel, thus ensuring minimal wastage and manufacturing of products required by buyers.
Sports Apparel Design Software Helps Brands to Adopt New Sustainable Trends
Although the change in consumer behavior is still taking place slowly, topics such as the climate crisis and Corona pandemic have led to consumers, in some cases, making an even more critical look at fashion. As a result, customers want to be associated with brands that can balance both sides; on the one hand, they keep their businesses in track; on the other hand, remain ethical towards nature.
The results of a recently published study by McKinsey & Company, in which fashion consumers in Germany and fashion buyers in the UK were surveyed, show that German consumers are planning to buy more durable fashion items in the future and want to repair them more often. From the statistics provided above, it is evident that how hard brands need to try to convince people that they are completely changed their business model.
Let’s see how sustainability enables brands to scale-up their businesses:
- Providing Recyclable Options
Fashion, a sprawling and segmented industry, struggles to scale sustainability efforts in part because meaningful change requires collaboration across the supply chain. Recycling clothing is no exception. It also encourages the consumer to buy-in necessary products to succeed, since most sustainability efforts are only as reasonable as the degree to which people actually participate. For this program to work, apparel brands need cooperation from fashion tech companies that can provide permanent solutions to work at the back end.
The benefits of most brand take-back initiatives are questionable. Athletic brands Girlfriend Collective, American Apparel, and Asics are turning used fabrics into new clothing. On the same track operates the custom athletic apparel that allows brands to adhere to the need for sustainable fashion as it digitally will enable buyers to customize their sportswear. The tool is well-designed to let brands control the production cycle as they can manufacture products as demanded by customers.
- Offering Mitigating Hierarchy
The fashion industry currently contributes up to 10 percent of global carbon emissions, and the Global Fashion Agenda forecasts those emissions will increase by 50 percent by 2030. It’s the primary reason many Carbon is a common thread of the UN’s Fashion Charter and the G7 Fashion Pact; the two major fashion coalitions aim to drive change in the industry. Though the luxury has made some early moves, the sportswear industry needs to buckle up their socks for changing environmental trends.
According to the sustainability report published by ASICS, a 27.9 percent reduction in CO2 emissions per pair of shoes during the manufacturing process is far more significant than the 10 percent target Asics set for itself by 2020.
- Practicing Regenerative Solutions
Nearly half of any company’s total carbon impact occurs within raw material production and processing, and therefore firms must be vigilant to ensure that their emission remains low. They need to initiate “carbon insetting” projects — a term counter to offsetting that is about investing directly within its supply chain to help drive reduction. This would not only put a cap on carbon emission but also help in restoring biodiversity and ecosystem.
- Adopting a Positive Attitude
Most existing take-back programs are able to reduce a product’s environmental footprint by some small margin. Still, they remain part of a fundamentally linear model at a time when sustainability experts say circularity is the only real way forward. It’s a must for companies to cover the various components involved in sustainable fashion, including designing and using the right technology, tightly controlling the quality of the product.
Engineered to optimize your every stride. See where energy-saving GUIDESOLE™ technology can take you. Grab a pair today!#ASICSIN #ASICS #IMoveMe pic.twitter.com/Sq75ISo1t4
— ASICS India (@ASICS_India) March 6, 2020
It’s Your Decision-
Many sportswear companies are apprehensive of adopting sustainable fashion because they think it costs too much, and manufacturing organic garments are more expensive. The brands have to alter this perception as consumers; buying is a way of expressing a commitment and affirming their values. Brands have an incentive to change their offer in preparation for the future by taking a more eco-responsible, authentic, and transparent approach. The uniform design software by iDesigniBuy will enable you to accommodate new trends in the business model as it offers a customization feature that can be implemented on the company’s website. The installed solution will allow buyers to design their athleisure through digital medium freely and enables you to emerge as the winner in the new age of fashion.
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