Digital trends have been reshaping the way buyers would shop from online and offline stores. All courtesy to them, customers expect fashion brands to be seen everywhere and anywhere, and they should be able to shop and connect with their brands. As a result, fashion houses are seeking alternatives that allow their buyers to get the desired service, and the omnichannel strategy is working for brands to meet all the demands put forth by the client. And another way to win over people is by offering them customization solutions that will allow them to design their fashion clothes and accessories and make a bold fashion statement. The custom shoe designing works in similar lines and enables shoe manufacturers and retailers to provide customization services to their clients and design a stylish pair of footwear that speak of their personality. The tool comes with modern digital solutions that allow buyers to view their designed shoes and make any changes to the product before heading for the payment. Also, the tool allows customers to share their creative side with their friends and family members and promote the brand anytime and anywhere. Thus, making them the most accessible shoe brand.
Custom Design Shoes Offers Solutions to Break the Norm of Traditional Business Model
In recent years, we have witnessed what technological advancements can bring to the table for the fashion industry. From selling online to customizing, and multiple touchpoints, the shopping experience has changed for the shoppers, and they are loving it! The more options customers get, the more their appetite for novel customer experiences increases. Therefore, brands’ stakeholders are always on their quest to find solutions that can help satisfy their customers’ needs, and having an omnichannel strategy is the way forward. In fact, studies have found that brands that offer more personalized omnichannel experiences tend to gain 4.3 times more than companies that are reluctant to embrace it. Offering multi-channel touchpoints to brands. In short, it would be scrupulous to assume that consumers are more likely to engage with a brand if the content is personalized to their interests and personality across the various channels they visit.
The upstream of online sales, along with the continuous surge in the digital experiences, are compelling retailers to be omnipresent has given rise to omnichannel retail, in which shoppers seamlessly move between different channels but still enjoy a unified experience. Failure to offer this multi-channel experience can cause retailers to lag behind more agile competitors. Though it is also true that omnichannel isn’t a new concept, that it has been doing rounds in the past, it may have been overused; nonetheless, the recent states the opposite. According to the research, the global omnichannel retail market will grow to $11.01 billion by 2023, from $2.99 billion in 2017, with key players including IBM, Salesforce, and Oracle. Thus, it is essential for brands to provide a rather seamless shopping experience that encourages higher sales. The concept is simple: the integration of multiple sales channels (physical retail, web, smartphone) into a cohesive brand strategy. The consumer should effortlessly navigate between the channels, experiencing a consistently high level of efficiency and service whether they’re in a store, on social media or the brand’s website.
Since the fashion industry is synonymous with the change and experimenting and anticipating what customers in the future would be interested in. Experts invest a lot of their time and efforts to identify the need and desires of future generations. Though the industry has always been responsive to novel demands put forth by the customers, in the last year, the sector was caught off-guard as it was pushed into an unprecedented situation, and where they had no other way other than adopting the digital solutions. The sector took the challenge on the chin and provided more goods even in the shorter span, and pivot to online and omnichannel sales to meet consumers where they are – the pace of change has only accelerated in the last year. The businesses had not only focused on increasing their efficiency but also upgrading their customer experience services. In a recent survey, one-third of consumer goods companies and nearly 40 per cent of retailers named providing customer experience, commerce and marketing as their top priority for 2021. The facts presented in the paragraph are that the ion businesses have taken their services to the next level, and if someone wills to compete with them, they have to reach their level. If you are willing to do the same for your business, you have come to the correct destination. In the blog, we shall highlight various ways brands can bring about changes in their business model and meet all their customers’ demands.
Let us look at the numerous ways brands can learn and inspire each other to flourish in the fashion industry. The pointers mentioned below will allow customers to connect with buyers and help them in making their dreams come true:
- Being Honest with Your Customers
Today’s buyers are smarter than the previous generation; they know what brand is all about and what they should expect. Therefore, brands should be extremely cautious about how they present themselves to the customers. Hiding some facts, manipulating them, or projecting yourself as opposed to what you believe in can put your brand value in great danger. And on top of it is the chance to access the brand anytime and anywhere; thanks to the internet, they can find about your brand and bring it down or take it to a new level. And one way to do this is by showcasing your environmental credibility, as it is one topic that helps brands connect with consumers easily. Since the demand for eco-friendly products is increasing rapidly, brands are doing everything possible in their capacity to meet these demands. Therefore, brands such as Adidas are leaving no stone unturned to appeal to the soft side of the customers. The sports giant, Adidas, recently revealed its latest shoe collection, using the natural colouring of materials. The “No-Dye” collection uses materials in their natural color form as a way to cut the use of water in the dying process of the shoes.
The water-wastage by the fashion sector is well-known to people, and therefore, any step to reducing the burden on the environment is welcomed with open arms. The brand aims to attain the same goal by using natural coloring, and through this method of manufacturing, the fabric will no longer require a post-treatment step for dye techniques that require more water and energy in production. However, it is noteworthy that the shoes won’t compromise the wearer’s performance while still having less impact on the environment in the process. The three models will make up the collection, each inspired by styles from the Adidas archive and primarily made for golfers.
Besides sustainability, customers also value high transparency, as they think brands must communicate and speak about everything they believe in. This helps consumers to trust the company they are buying products from and know more about them. Also, sustainability and transparency are closely interlinked with one another, as the more the company is translucent about its practices, the more chances are for it to become ethical and eco-friendly. In fact, a study by the IBM Institute for Business Value (IBV) among more than 14,000 consumers in nine countries, including the UK, revealed that globally, 76 per cent of respondents say sustainability is significantly important to them when choosing a brand. Therefore, it is imperative for future success that brands incorporate solutions that allow them to realize their dreams and establish a warm relationship with customers to serve them better. Thecustom-made shoes online work on similar grounds. It helps brands establish transparency with customers by enabling them to design their funky pair of shoes that best suits their personality.
Besides, it helps bridge the gap between buyers and brands as they can collaborate on various collections and create a product adored by everyone. Bringing users into the production process empowers brands to hear and respect them and make them an integral part of the process. The customization tool works in collaboration withNakedShoe, an e-commerce marketplace for women who are searching for unique and trendy shoes online. It is s a portal that has integrated the rich-featured e best customization solution along with the digital features to give a free hand to buyers in searching the shoe type and customize it by selecting the material, texture, sole, color, style, and heel specification. Further, after the personalization process, the user can preview the customized shoe product and proceed to checkout to purchase it through a payment gateway or credit/debit card.
- Open Revenue Stream
The primary purpose of starting any business is to earn profits, but it shouldn’t be the sole reason. In the past year, we have seen what had happened to brands that were only focusing on the revenue earned. These days, fashion houses need to adopt approaches that will allow them to be seen more in public doing community work. Omnichannel is the best way to keep businesses in touch with their buyers and let them know what they are up to. Likewise, they can also share their store spaces with the office units that will offer them novel businesses avenues to venture into and expand their business. Therefore, luxury lifestyle brand Saks Fifth Avenue has decided to join hands with WeWork to convert a few of its department stores and offer co-working space to the start-up. Though, some experts might see this as an alliance between the popularity of remote working with a bit of hiccup of bricks-and-mortar retail. This arrangement seems to be catching the attention of many employees who prefer to work in a hybrid-work arrangement. In fact, a survey conducted by Accenture of 9,000 workers revealed that 83 per cent of respondents described a hybrid-work arrangement, with a mix of in-office and at-home work, as ideal. Many brands view this as an opportunity to invest, and as the remote working will continue in the coming days, they would very rarely opt to go to the office. In fact, many other brands are also willing to jump into the pool of opportunities to expand the customer base and display their collection to more people. Therefore, like many retailers, Hudson’s Bay has also been trying to recover from the impact of the Covid-19 pandemic by bolstering its digital business as well as forming new partnerships, including one with the fast-fashion brand Forever 21. Hudson’s Bay is hoping to profit from the rise of remote work, which most polls show many Americans want to continue doing at least part-time.
It wouldn’t be wrong to say that the outbreak of pandemic has been a blessing in disguise for many industries, and especially the fashion industry who was initially halted and disrupted, but as the sector showed willingness and determination to join the stream of digital transformation, the entire landscape changed and several brands saw opportunities that were otherwise seemed impossible or unattainable. Besides offering the department stores to other businesses to perform their tasks, numerous brands are growing their business by joining forces with other powerful fashion houses with a strong market presence. Their partnership can help each other boost their sales. For example, Parisian apparel brand Casablanca has announced an additional collaboration with footwear powerhouse New Balance, presenting the new Casablanca x New Balance XC – 72.
The limited design will be available in two colourways. An orange and green colour scheme aims to pay homage to the first collaboration, while luxury car designs inspire the red and yellow style with black accents. Each model is designed with the heritage of New Balance in mind, bringing a new aesthetic to past designs. Similarly, British bootmaker Dr Martens who has been into collaborations with other brands and stores like Atmos, JJJJound and Rick Owens to expand its offer, has most recently teamed up with Japanese footwear brand Suicoke. The result is an exclusive sandal collection that pairs Suicoke’s slip-on Mura model with Dr Martens’ custom Lorsan outsole.
To sum up the blog, we can say that for fashion brands to gain future success; they must be prepared to deal with future problems now and identify the trends that will drive the market in the coming days. Understanding future demands requires reflection on entrenched processes that may no longer be up to date and considering novel uses of technology. Many pioneers in the fashion industry are embracing the technological ABCs, that is, artificial intelligence, blockchain and cloud technologies. When these three are put to use together, they can offer top-notch outcomes to the shoe manufacturers and retailers. Thus, it would be appropriate to say that the future of the fashion sector is fashion-tech, which help brands to mold their businesses models as per the customer needs and stand tall in the market. Similarly, the design your own sneakers online by iDesigniBuy offers customization solutions to shoe brands and enables them to let their customers freely design a pair of sneakers that perfectly fits their personality.
If you are willing to dive into the ocean of possibilities,