With many businesses reopening around the United States, the Centers for Disease Control is calling for all Americans to wear face masks in public. Many experts believe that cloth covering is crucial that could reduce the spread of COVID-19. Since wearing a mask has become a new normal, why not let customers make their fashionable yet preventive masks. The face covering customization helps your buyers to design their face covers with the latest designs.
Facemask Customization Software Enables Brands to Capitalize on New Trends
The global protective face mask market size is projected to reach USD 3.59 billion by 2027, exhibiting a CAGR of 7.1% during the forecast period. According to a report published by Fortune Business Insights, the surge in the demand for protective masks as the number of cases in the USA spike will considerably augment the growth of this market. But there are numerous other attributing factors giving rise to its global market, such as the widening gap between supply and demand of face masks. This has prompted companies to enhance their production capacities, which is opening unique expansion avenues for the market and fueling its growth.
For many years the humble T-shirt was a brand or retailer’s go-to when doing a charity campaign. It was the perfect plain canvas to decorate with slogans and prints to raise vital funds, in the era of the coronavirus pandemic, brands have turned to make face masks, stop the spread, and make charity donations. There are many companies who, after understanding their social responsibilities and needs of the society, have repurposed their business line.
Let’s look at how business houses can flourish from fashion to function and help buyers design their face covers:
- Provide Innovatively
Since many companies are already participating in making face masks, the market has saturated with similar kinds of style and fabric. But to stand apart from the crowd, manufacturers need to be innovative and continuously come up with something that prompts a veritable flood of masks onto the market. To be productive all the time and always have an insight into the customer’s mindset could be a daunting task. Therefore, offering customized face masks is the best alternative for companies as it allows buyers to create their fashionable protective masks.
The face mask custom design helps your buyers to create funky face covers from fabric to design. Everything will be according to their fashion sense while keeping their safety at priority.
- Offer Help to Those in Need
British fashion designer brands Raeburn, Mulberry, Liam Hodges, Julien Macdonald, Halpern, and Rixo, have collaborated with the British Fashion Council on their ‘Great British Designer Face Coverings: Reusable, for People and Planet‘ campaign to raise money for charity. The campaign hopes to raise 1 million pounds to be split between three different charities. These would include NHS Charities Together Covid-19 Urgent Appeal, Wings of Hope Children’s Charity, and the BFC Foundation Fashion Fund support the next round of funding to give back to British designer businesses.
- Adhere to Experts’ Opinions
The scientific view on masks was initially cautious in many countries but has become more uniformly positive in recent weeks — with more full ramifications for what is now the fastest evolving category in fashion. Until a vaccination is in place, face coverings are likely to be heavily promoted by government and health authorities worldwide. And therefore, many fashion companies are involved in the development of face coverings at higher price points as a means of differentiation within a saturated market.
If masks are worn, they must be used safely and properly.
WHO has advice on how to put on, take off and dispose of masks. #COVID19 pic.twitter.com/ylSVGvJH1V
— World Health Organization (WHO) (@WHO) April 7, 2020
- Adopt Sustainable Choices
Doing charity and repurposing a business line to help society is a good thing, but adopting sustainable options will increase your sales. Many big names have joined this league and are promoting ethical fashion. Ted Baker has launched a collection of reusable face coverings for adults using the messaging ‘Please Stay Safe But Don’t Be Ordinary.‘ It is a part of its more comprehensive response to the coronavirus pandemic, which has included the launch of Ted’s Bazaar, where 100 percent of profits from each collection go to a rotation of community-based charities.
As the market matures, it’s unclear whether consumers will buy masks from the brands they have always liked or whether they will seek out a growing number of mask-specialist brands. But one thing is for sure that demand for face masks is set to remain secure worldwide for the foreseeable future. Still, constant innovation, both in terms of design and technology, is essential to stand out in a crowded marketplace. The customize face mask by iDesigniBuy will enable you to get the best of worlds and help you straddle on the path of victory.
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