In recent months, the rules for interacting with customers have changed. Digital technology, social commerce, influential marketing, and no seasonal trends changing the world of fashion.
The pandemic has forced brands and retailers to rethink their approach to this year’s landmark events.
Clothing design software offers innovative solutions for customer interactions:
Lizzyobx, Lucy10, and Alicia30off may look like someone’s username, but they are useful tools for brands to grab the attention of influencers on social media. These codes are used by influential people for their followers and end users. It’s a convenient way for brands to track ROI and sales as the stock moves with no obvious reduction. For influencers, it’s a way to draw your audience to followers, old and new. Brands can get them to share code via their Instagram posts and stories, with a direct call to action via Instagram’s drag and drop function. This technique is useful for brands to track sales and connect with customers wherever they are.
Apart from code, there are many other ways brands can reach influential people to spread a few words about their brand and help them increase brand value. Let’s look at a different aspect of dealing with customers.
Here are some ways to mark a presence in the world of fashion:
Looking After the Planet:
Sustainability has long been recognized in the world of clothing and people are also aware of all fabric-making practices. But what about the procedures that are carried out after production? As a result, big brands like Burberry and Patagonia are designing garments with sustainable care in mind as the after-sales care industry slowly adopts new methods. Some smart suggestions, including hanging clothes in the shower and spray, rosewater, or vodka solution, are useful tips from brands that help customers keep their clothes fresh and comfortable even after wearing.
Garment care labels, the bridge between changes in industry and consumer habits, are also being reformed. A recent report by McKinsey & Company on Climate Fashion and the Global Fashion Agenda found that reducing laundry and drying could reduce CO2 emissions by up to 186 million tonnes. This can be done if the consumer skips every sixth wash; half washes below 30 degrees, and replaces every sixth use of the dryer with outdoor drying.
Make towels that customers like:
Customers are very specific about what they like and what they want to wear. Imposing trends and seasons don’t work with them. Fashion companies need a solution to bridge the gap between customer requirements and label design. Digital fashion design, a customization solution, also works with a similar idea, so your customers can easily design their clothes and then see the entire personalized product in a 360 degree view.
Levi’s even set up their own customization studio so that buyers can design their denim from start to finish. The F.L.X. (Forward-Looking Implementation) leverages the latest advances in laser powered technology to digitize the design and development of denim surfaces.
Cooperation with players in large markets:
Collaboration is the key to success and reaching a wider audience. Emerging brands in the fashion industry need help from other leading companies to extend sustainable clothing care to existing clothing and to change consumer behavior through educational campaigns. Several models developed as part of the Ellen MacArthur Foundation jeans redesign project have entered the market. The initiative, which promotes a circular economy in the denim industry, includes a number of leading brands including H&M, Gap, Lee, Wrangler, Triarchy, Weekday and Reformation.
It can be seen from the brands above that many big brands come together under one roof to promote customers, connect with them, and educate them about various things in the apparel market. The more companies gathered, the better the fashion and consumption business.
Towards the end of the blog, all we can say is that online shopping is paramount. Brands try different techniques to connect with their customers. Keeping an eye on trends is also a challenge, as what American viewers might like may not suit European buyers. This makes the brand available to consumers and thus a customization solution. Design your own clothing in iDesigniBuy’s practice is based on a similar principle and serves as a bridge between the brand and the customer. On the one hand, it helps clothing brands to connect with customers through their digital functions. On the other hand, users can design their clothes with a user friendly interface.
If you are willing to explore more about the emerging business tactics,