The fashion world has come a full circle. Brands are bracing for a significant returns’ hangover in Europe and the US as customers shift spending online over the high-volume holiday period. And since clothing is particularly more prone to ecommerce returns, it is essential that brands to come up with solutions that can stop. The answer to this question would be customization. It is the only way that allows buyers to buy something they like and fits them perfectly. The best clothing design software is a fashion-tech company that allows brands to reduce cart abandonment issues and enable them to let their customers design the apparel that best suits them. The customization tool is developed to accommodate various changes put forth by buyers from their homes’ comfort. Thus, empowering them to buy an item online and never face the problem of not meeting their requirements.
Online Fashion Designing Software Enable Fashion Houses to Offer Perfect Clothes
The generosity of returns policies varies significantly across the sector, ahead of an expected surge in returns this Christmas season. When people return their bought clothes, it becomes a costly affair for brands, and they are compelled to adopt flexible return policies or else they would lose their customers forever. According to the Vogue Business Index: Winter 2020 Update, cross-channel returns — the ability to buy an item online and take it back in store — is the feature that affluent shoppers worldwide look for most when making high-ticket purchases. Eighty-two percent of luxury consumers rate this feature as important, according to the data.
In the year 2020, brands were forced to shut their shops for the most time. Therefore brands want to leave no stone unturned to attract their customers. Thus, the clothing brands are making an effort by increasing their returns capacity to match the competition companies are exposed to. As consumers are moving online, it has become crucial for fashion houses to offer cross-channel returns. There has been a ten percentage point increase in the share of Vogue Business Index brands offering cross-channel returns in their home market since this time last year, while just over one-third do not offer cross-channel returns. Burberry, for example, now offers refunds for online purchases in stores. These policies’ generosity varies by market: all retailers in Europe and the US offer at least 14 day returns policies, but the standard in China is a week.
During these uncertain times, brands are depending on flexible returns policy, which they believe is an added benefit, but what if there were no provision of returning as brands would only manufacture what customers. In case you are wondering if this scenario is possible? The answer is Yes, in the form of customization. Customization enables companies to adhere to the customers’ demands and produce material precisely as per the instruction. It is one the most powerful and effective trends that help brands emerge as a winner and take the competition to a level where nothing but songs of victory are heard. Custom-made based business model has various benefits and ticks off numerous checklist boxes which brands would otherwise find difficult to fulfill.
As we are discussing the significance of having flexible returns and customization, let us look at the several advantages that enhance the growth in the apparel market.
Here are many other factors that promote the rise of the clothing sector:
- Offering Cross-channel Communication
When people are placing orders, there is always room for replacing or returning them, no matter how many options and size options they are given. Additionally, they expect to demand the process to be hassle-free and want to be assured that they won’t be caught in the dance of a high-ticket purchase. And it has been found that flexible returns policy always makes a great way for brands to be at their top-game. While around half offer a 30-day window for returns in Western markets, and some have extended that during the pandemic, others still only allow for half that time. Luxury brands with less generous policies risk losing out on sales this Christmas by failing to meet the standards set by other players. Attractive returns policies have become such grounds for the competition that many are paying to promote them in Google search results. This brings on the added challenges of inspecting and processing high-ticket returns.
This holiday season we’re all celebrating a little differently. But we’re embracing the magic of the season, doing things in our own special way and making new traditions! ✨https://t.co/T8CuRNHbBM pic.twitter.com/V0iAA3T3dL
— Tommy Hilfiger (@TommyHilfiger) November 15, 2020
Take the case of Tommy Hilfiger, which has the most generous returns policy of any major luxury brand tracked by Vogue Business, with customers having over 120 days to return products after purchasing them online in European markets. But we offer the other side of the story where customers won’t be required to return their clothes. The fashion design online is a customization tool for empowering brands to let their customers personalize their clothes and change the tiniest thing they don’t like through a digital medium.
- Taking Consumer-Friendly Measures
The whole idea of adopting the consumer-friendly approach is that people feel comfortable to vent out their problems. Hence, the omnichannel strategy. And as the festive season is just around the corner, it is essential for brands to be perceived as someone with whom buyers can share their doubts and grievances. When people come to return their clothes, it comes with a significant cost and challenges for any luxury fashion brand. Items have to be checked carefully to ensure there is no damage, and doing so within the time required by their returns policies is likely to be extra difficult this year because of the added volume of returns and the strain that courier firms are under in getting orders out before Christmas. These are too much to handle, especially amid the times when brands can focus on other significant business operations.
The customization solution allows brands to omit all the problems mentioned above as brands are no longer required to face the problem of returns, all courtesy to customization. With the help of tailored solutions, you don’t have to worry about what customers are liking as they can directly design their apparel in just a few clicks.
What Future Beholds for Us?
From the facts mentioned above, it is evident that no matter how much flexible policies brands adopt to make for returns, it will always be a cause of concern for them. Returns are an expensive problem for any apparel brand doing business online. The cost of shipping the item back to warehouses and processing it is added to the lost sale. And as trial rooms around the world are closed, it is essential that brands opt for solutions that help running their business under any circumstances. For this, fashion houses need to form partnerships with fashion-tech companies that offer them business solutions to survive in the fashion world.
Similarly, the 3d clothing design software by iDesigniBuy is a made-to-measure business technology allowing brands to adhere to the latest industry trends through its latest solutions. It provides novel ways for clothing brands to adopt ways that increase customer engagement with products. Additionally, the tool comes with a built-in digital feature enabling brands to let their customers virtually try on the outfit they have designed. In the short term, matching peers in handling returns by making sure pre-printed or easy-to-print-out labels exist as well as offering the longest return window possible. We have seen how ecommerce apparel brands have struggled for years to get consumers to return less of what they buy online but have only managed to chip away at return rates as online sales have continued to grow and costs added up. Therefore, it would be appropriate to venture into a business trend that pushes the blocked economy and helps brands explore opportunities.
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