A decade back, people shied away from wearing clothes tailored in a custom way because they thought it would cost a fortune to them. Leading brands come across this question very often that are consumers still living with the same perception? The answer is no. Custom-made clothes are not only for the riches and luxury-loving people. In the present scenario, custom clothing is becoming fashionable and attractive, more and more people towards it. The online tailoring design software is a customization solution that will help brands to offer a platform to customers to wear what they truly believe in.
What are the Trends Fueling up the Clothing Customization Business?
In recent times, customers, as well as organizations, have realized the importance of customization due to the outbreak of COVID-19. With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be struck is bespoke suits. But according to several founders, suit fittings are still happening; they’ve just moved online. Colin Hunter, the co-founder of bespoke suit brand Alton Lane, said his team had spent the past ten days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and accessories are now being conducted with customers over FaceTime, Google Hangouts, and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.
Here are factors that should fuel up the need to get into the clothing customization business:
- Individualization
Gone are the days of fast fashion, wherewith launch of a new design the older would be discarded. To gratify the need to wear something new most of the time, people would end up toiling from one shop to another in search of a particular design. Now, they and brands owe thanks to customization as they can always get the design made. The rising trend of individualism among general populous forced brands, like Indochino and Black Lapel, to adhere to the shift.
- Decline in Shopping
Also, the recent outbreak forced people to stay inside, which, according to McKinsey, resulted in a 30% decline in in-store shopping. It estimated that 70% of all fashion sales typically happen in-store and that the global fashion industry has declined. For custom suit brands that rely on in-store purchases, online fittings and more casual categories are lifelines to keep them afloat until public gatherings are safe again. The fashion designing software provides space to brand’s consumers where they can virtually wear apparel of their choice, see if it fits, and if it doesn’t, they can give it for meeting digitally.
- Omnichannel Strategies
These days customers want to be seen and heard all the time; it gives the satisfaction that they are being respected. The brands should look for strategies that will help them stay connected with them, and an omnichannel strategy is the best to succeed in this portfolio. It allows buyers to understand the policies and products of a particular brand and also resolve their problems if they face any. Omnichannel benefits fashion organizations as well, as they can communicate about their recent activities with buyers through texts, emails, Instagram stories, and many more.
To conclude, with a change in the demands and needs of people, custom-made clothes are gathering much recognition and importance. So, keeping these benefits in mind, it’s time to experience the world of customization. Ultimately, it is consumers’ hunger for a hyper-personalized approach to building a relationship with retailers and brands. And it’s an incredibly powerful opportunity. The online tailoring design software by iDesigniBuy offers golden opportunities to the leading brands who wish to thrive in the apparel domain.
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