In the era of digital technology, there is nothing that can’t be tailored as per the instruction’s customer buying it, whether we talk about sneakers, the color of car’s, or upholstery, or a smartphone. The need to have a distinctive, unique, and personalized product is quickly rising in people’s hearts and minds. In a similar way, fashion has also become subject to personalization. We are witnessing scores of buyers wanting to change their shopping patterns and show loyalty towards brands that let them design their clothes, footwear, headgear, and many other products. The product configurator software works in a similar fashion and allows apparel and luxury houses to give their buyers a free-hand to design and wear anything they like. The customization tool epitomizes creating unique and distinguishable items that speak volumes for a fashion statement.
Product Design Tools Creates Growth Opportunities for Brands in the Fashion Market
As we have discussed, the instantaneous allure of social media and the sprawling online marketplace has cultivated a customer base that is no longer willing to wait to get exactly what they want. And studies have found that consumers will pay more for the privilege of personalization. One-size-fits-all mass production has given way to mass customization and product personalization. And digital manufacturing plays a crucial role in this game-changing transition. It is a transition that shifts from companies giving consumers what they think their customers want to customers choosing specifically what they are willing to pay for and how fast they want their product delivered. Digital manufacturing provides on-demand parts to companies, creating agile product development at those companies and enabling them to offer much more personalized choices to their customers.
While experience optimization has emerged as an untapped opportunity in recent years, we see a dramatic increase in the true belief in its value. In fact, 95% of marketers now believe in the value of personalization and its potential to positively impact a business’ bottom line. As publishers, retailers, and marketers look to create powerful digital experiences, there are numerous reasons, so many brands are identifying with the dominating quest to tailor every digital interaction.
Let us look at some of the elements driving the growth of personalization in the fashion world:
- Incorporating Technology to Capitalize to Produce
In the digital era, technology is the driving force, and it is impossible for any brand to survive or sustain its business by ridiculing its benefits. The new-age advancements have taken on our daily lives so much that even customers show loyalty and inclination towards brands that make the most of the current solutions at the core of customer experience. Those brands who shy away from these trends have to face the music. Therefore, big stakeholders in the retail sector, such as Amazon, are using it to capitalize on the trend. Recently, it announced that it has begun offering custom fit T-shirts, made using 3D technology to determine each customer’s right fit.
Customers simply need to provide height, weight, body shape, and two photos of themselves to determine the fit, then they may select pick from two fabric types and eight options, and finally select their preferred length, fit, neckline, and sleeve length.
On a similar note, the 3d product design tools operate and support brands to offer customization services to customers where they can design their apparel, footwear, caps or hats, or anything for that matter. Additionally, the custom-made solution comes with a digitization feature enabling your buyers to view all the products they have created with your help in 3d and later proceed for payment.
- Using Sustainable Measures for Manufacturing
For a very long time, nature was never an integral part of the fashion industry’s business model. The rising consumer awareness among consumers has now compelled the fashion houses to make drastic changes in the model. Contrary to popular belief, luxury brands are becoming more sensitive to buyers’ needs, and these new tactics are helping brands to spur their business. Take Monica Vinader, a British jewelry designer, who has launched a sustainable design competition open to all jewelry designers and makers in the UK.
The competition ‘New From Old’ is focused on creativity and new beginnings to shine a light on the next generation of jewelry designers, added the brand. The designs should only use sustainable materials, as well as reflecting on the Monica Vinader ethos that jewelry should be for everyone and be wearable every day without “compromising beauty, sustainability, quality or design.”
These little steps are not just beneficial for fashion houses; instead, they enable consumers to adopt responsible consumerism. In this way, together, we all can show our gratitude towards nature and comply with its demands and control our greed.
- Offering Opportunities to Double Revenue
Not investing in the online customization solutions would be like turning blindfolded revenue. The sector is offering lucrative opportunities to brands who are willing to grab it with both hands. These are the golden chances of converting purses to ponds, as some might put. Investing in fashion may bring higher returns than a savings account, as new data shows. And it is not just exotic-skinned Birkin bags that could yield a mighty profit. An investment study by Raisin, a savings marketplace, reveals trainers, handbags, and watches are some of the world’s biggest money-makers.
The study revealed the price increase between trainers’ original and resale value, including Air Jordans, Yeezy’s, and Adidas. The yearly interest rate on some trainers surpassed 500 percent. These are some examples that help brands garner revenue at a rapid speed and make a presence in the online commerce world. According to Raisin, an average designer purse in its study increased 5,392 pounds per annum, around 2.39 percent – a higher interest rate than most saving banks. When you have substantial evidence to support investment in favor of fashion ecommerce and one must never turn back on to such offers.
- Recreating Bohemian Looks
It is evident that the bohemian and 80s look has never failed to surprise people and took their imagination by storm. With customization, they have the opportunity to let buyers create their fashion statement. And sometimes, brands create their clothing line that helps customers to make a fashion statement. For example, Re/Done has launched an exclusive limited-edition capsule collection with the movie WW84, the newest release in the Wonder Woman franchise, set in the 1980s during the Cold War.
The LA-based fashion brand has produced a 14-piece capsule collection featuring suiting, leather jackets, graphic T-shirts, and hoodies that pay homage to the “iconic styles of the American 1980s and the powerful women who wore them”.
The Choice is Yours
It is evident from the examples discussed above that consumer demands and technological advancement are all set to drive the fashion and luxury market. Though these have been influencing the sector for a while now, their full-fledged impact can be seen now. The need for experience optimization, especially in ecommerce, is ready to spread its wings across the departments. Although some organizations can afford to develop these capabilities internally, most enterprises will opt to buy web personalization and conversion rate optimization solutions rather than building the technology from scratch. The online product configurator software by iDesigniBuy is one such customization solution for brands that allow customers to make a fashion statement and raise the bar for trendsetters. The customization tool is well-designed to face any challenge in the future and enable brands to mark their presence.
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