As the holiday season is approaching, people wonder what they should gift to their families and loved ones. For most people, jewelry will pop up first in their head as they try to think of something that checks all the boxes of a being a wonderful gift. Here is an opportunity for jewelry brands to capitalize on this trend and offer something that the buyers will forever cherish in their lives. With the help of our online jewelry design software, you can allow your customers to customize their jewelry. They can change the design, color, add initials, text, photos, or anything on their rings, necklaces, and bracelets. The cherry on the cake is the digital solutions that our tool provides, thus ensuring your customers can preview the designed product before placing the order.
Jewelry Design Software Offers Robust Business Solution to Spur Productivity and Sales
Jewelry is often viewed by many as a fashion accessory that either complements or completes an outfit. Many people think that a look is incomplete until they have the right kind of classic accessory that sets them apart from the population. For instance, a “classic” look demands pearls and diamonds for completion. Ornaments have played a crucial role in human life for thousands of years. We learn from history that ancient civilizations appreciated jewelry, and it was used to highlight the natural beauty of its wearers. Different pieces were worn to symbolize different messages such as security, wisdom, elegance, and prosperity. With the holiday season approaching, customers are more likely to indulge in shopping and gifting new products to their loved ones. And what could be better than a jewelry set or ornament that goes down memory lane and help people cherish their lives forever?
According to a recent report by the National Retail Federation (NRF) last week, the US holiday spending is anticipated to grow between 8.5 per cent and 10.5 per cent over 2020, between 843.4 billion and 859 billion dollars. The figures compare with a previous high of 8.2 per cent in 2020 to 777.3 billion dollars and an average increase of 4.4 per cent over the past five years. Many experts believe that there is a considerable momentum heading into the holiday shopping season, as consumers have more disposable income and as a result, they are in a better position now compared to the last few months. With the stronger household balance sheet, retailers and brands intend to make significant investments in their supply chains and spend heavily to ensure they have products on their shelves to meet this time of exceptional consumer demand.
Additionally, in the past year, we have seen online shopping booming, and buyers are eager to experiment with their favorite online brands and see what they have to offer. As a result, online shopping is all set to surge 15 per cent, and according to the statistics provided by NRF, online and other non-store sales will increase between 11 per cent and 15 per cent. This will rise to a total of between 218.3 billion and 226.2 billion dollars, driven by online purchases. In comparison, that number is up from 196.7 billion dollars in 2020. In the last year, the fashion industry witnessed extraordinary growth in the digital channels as consumers moved to online shopping channels to meet their holiday needs during the pandemic. While eCommerce will remain important, households are also expected to shift to in-store shopping and a more traditional holiday shopping experience.
From the facts mentioned above, it is evident that the future for the fashion industry during the holiday seems bright, and there is nothing that can turn the wave against retailers and brands. The same is expected for the jewelry sector, and with the holidays coming, brands shall witness an increase in their ornaments sales. But the question that remains is whether companies are willing to capitalize on this trend. In the current blog, we shall highlight various factors that propel jewelry products during peak holiday sales.
Let us look at the various factors that help companies to secure growth in the accessories market:
- Becomes a Good Source for Investment
Many finance experts believe that jewelry is not merely used for decorations, but certain items are also used as great investments as they hold their value indefinitely. In some Asian countries, such as India, they act as a security fund. Additionally, buying jewelry investment pieces, especially the expensive ones, allows customers to buy what they love; however, they must ensure that they buy from reputable sources. It is not just a good investment for buyers; the jewelry sector offers immense opportunities to retailers and brands to invest in, such as our jewelry design software online. It is a customization solution allowing brands to let their customers design their ornaments in whichever they like and preview them using the tool’s digital solutions. It provides an online platform for fashion houses to display their designs and collaborate with customers to create unique designs that astonish people.
- Accounts for a Special Place in Every Occasion
Ornaments have always been special to people, especially among women, and these days, their significance is more than it ever was. With minimal style increasing, its popularity is only going to increase as time passes by and new designs and types enter the marketplace. Occasions, such as weddings, graduation ceremonies, thanksgiving dinner, and Christmas without appropriate jewelry, are not an option for most women. They would feel dull and under-dressed without some pieces of jewellery to adorn themselves.
- Offers Opportunity to Feel Good
Jewelry has an unquestionable ability to bring out the best in people, and it is true for women as it helps them bring their best features and personalities. When the right individual wears the right piece to the right occasion, it adds more feather to their cap. It is important for women as it can make them feel beautiful, stylish, special, and confident. It ultimately plays a big role in making a woman feel good about herself, which is why it’s so valuable to many women.
- Provides Sentimental Value
Some pieces of jewelry that women own have a sentimental value much higher than their monetary value. For example, a five hundred dollars engagement ring can have infinitely greater intrinsic worth and be something to cherish forever. Moreover, its sentimental value can increase as it’s handed down to future generations.
It is really a no brainer that jewelry is one of the most successful gift ideas of all time, and those who are still deliberating, never forget that the options are endless. With the help of 3D jewelry design software by iDesigniBuy, your business will be able to fly high in the accessories market. The customization tool allows you to capitalize on the evolving landscape in the market as it makes your business model so flexible that it is easier for you to accommodate any demands that customers put forth.