A few decades ago, the term “marketing” was unfamiliar in the business domain, let alone multi-channel marketing. However, things have changed, and marketing is the get ahead attitude in the business that keeps the fashion and luxury brands afloat in the market. In such scenarios, web to print solutions is a blessing in more than one way. The web to print software solutions enable brands to allow their customers to print texts mages and images on their hats, apparels, mugs, footwear, and many other accessories. After installing the customization tool, the brands can leverage the power of advanced ecommerce site to enhance customer engagement.
Web To Print Software Brings Flexibility to Revamp Business Model
The web to print seems to have occupied a vast marketing area these days, and it is emerging as the most crucial tool in the fashion industry. 3d printing is the new talk of the town; it is spreading its wings in the food & beverage industry, housing sector, and others. Fashion is another sector to witness the growth of 3d printed clothes and accessories. It involves turning movable/flexible material into clothing, and hence, 3D printed dresses can potentially be as revolutionary as the sewing machine. When printing was first used in the sector, the process was slow, and it took several days to design a dress, but with the advent of technology, the situation has improved.
Once the apparel or accessories makers have adopted the new technology, it is easier for them to permeate through to the masses. 3d printing is not an entire garment structure; often, it is used as an adornment and used as features such as cuffs, collars, sleeves, or buttons. All the 3d printing clothes are not as smooth as cotton, but fashionable items including jewelry, footwear, and headgear offer a plethora of creativity. Brands, as well as buyers, have huge room to experiment with looks and innovate new trends in the fashion business. The early adopters of 3D printed fashion are also moving towards accessories.
After understanding how 3d printing is beneficial to various fashion brands, we should focus on how it reshapes their business model.
Let us look at various factors of 3d printing enabling the remoulding of the fashion sector post-pandemic:
- Offers Ways to Show Support
Since the pandemic outbreak, hospitals and care centres are overburdened with unprecedented demand for PPEs and masks. In addition, people were asked to practise self-isolation as cities were locked down. As the global supply chain was ruptured, fulfilling the urgent needs were challenging. In these circumstances, it was the 3d printing that came to the rescue and enabled families of the patient and friends to show their support by wearing apparel and accessories that had positive messages for them. Since the brands offering 3d printing work with digital files and can be locally printed, it was easier for them to let their audiences show their support for people in the hospitals.
Additionally, the masks imprinted through 3d technology enabled people to add customized messages on them and ensure fittings and comfort for the wearer. The enhanced technology, such as 3D laser scanning, allowed an exact model of a person’s face to be digitized and manipulated by computer-aided design. Additionally, 3D printed items are eminently recyclable and can often be melted back down to their constituent polymers and re-used in 3D printing.
Likewise, the web to print online designer allows brands to let their customers design various fashion products, including apparel, shoes, headgear, and jewelry, among various other things. Thus, the custom-made solution enables fashion and luxury brands to let their consumers freely design and give a new flair to their wardrobes.
- Provides Flexibility to Business Model
Designer clothing is a tough business. They are made to fit everyone’s body, but since we all know “one size doesn’t fit all,” this business model causes huge economic and environmental pressure on the brands. As the clothes don’t fit everyone, they end being thrown away in the dumping ground, consequently harming the planet. However, 3D printing can change all of those equations and make custom-designed clothing a mass-market concept. They can also be environmentally friendly and lead to lesser wastage. In traditional designing, there can be plenty of textile scraps which lead to wastage. Dyes used to color fabrics can also be major sources of water pollution.
The future lies in technology, and it serves various benefits to the fashion industry. The fashion brands and designers willing to implement the 3d technology in their business model will need to invest some time and money into learning modelling software. However, the free web to print software by iDesigniBuy is user-friendly, enabling your customers to seamlessly print anything they can wish and think for on their clothes and accessories. The customization tool is easy to handle, comes in default 3d, and offers free demonstration to brands. It can be easily installed on ecommerce site or physical stores to allow brands to offer top-notch customer services.