In the past couple of months, we have seen how the interaction between brands and buyers have evolved. Gone are those days when shoppers would connect with brands only to purchase apparel; instead, they want to engage throughout the entire purchasing journey. Therefore, before entering the company’s physical store, you must have witnessed that they usually have a look at its website. This turn towards digital platforms for inspiration, exploration, and to research and compare products. As the industry continues to go through a digital transformation, platforms like Instagram, Pinterest, Facebook, and Amazon have also become primary destinations for making purchases. If you are working in the apparel industry and want to provide a similar experience to your customers, you must implement our online fashion designing software. The customization solution enables brands to smoothly adopt the transition from an old-functioning to a more digital-friendly website.
3D Clothing Design Online Offers Solutions to reshape Your Brand Value
Fashion, a visual industry is driven by trends and community, is particularly well suited for social marketing. An increasing number of apparel brands have started to understand the true opportunity presented on these platforms, but many are still struggling to deliver relevant, purposeful experiences to consumers. As these online touchpoints continue to alter fashion shoppers’ behaviors, preferences, and expectations, brands should consider engaging and connecting with them through the entire ecommerce ecosystem. The recent technological innovations have made it possible for brands to connect with their consumers directly. The fashion industry is on a roller coaster. With each passing day, a new technology emerges that enables apparel brands to further their communication with customers, transparent payment methods, and other digital transformation.
The fashion industry is synonymous with creativity and permeability; for the most period, the sector has influenced and influenced cultural, social, and economic phenomena. But in the last year, we have seen how the apparel industry was halted, and that is when technology came to its rescue and enabled brands to stand on their feet again. The most relevant phenomenon we are witnessing today, accelerated by the pandemic, is the rise of Digital Fashion and AR Clothing. Additionally, social media also played a pivotal role in connecting brands with their audiences. Pre-2020, trends like leather, feathers, neutrals, or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the way. This year, Gen Z users on TikTok and Depop jumpstarted a new trend funnel, quickly giving rise to aesthetics like “cottagecore” and “dark academia,” influencing young shoppers’ purchases.
The fashion industry is gradually witnessing a drop in how it influenced the seasonal trends, and TikTok or other social media are now carrying out this concept. These platforms enable consumers to check what things are in style right now, and if an influencer makes the tiniest change in the apparel, it gets immediately noticed, and people follow it. It is now up to brands how they want to capitalize on these trends. Several brands have already formed their plan of action and have started to work on it. If you are also willing to take steps in the same direction, this blog will help you understand the strategies adopted by the fashion houses and how they inspire you to scale-up your business.
Let us look at the various ways how advanced social media platforms are helping brands reshape their business:
- Shopping Online Upsurges Social Commerce
According to a statement given by Maria Raga, Depop chief executive to Vogue Business, activities on TikTok and trends it started directly translated into the increased purchases on Depop. Another factor that can be attributed to the surge in sales could Gen Z, as they are the ones very active on these social media platforms. In step with the rise of the cottagecore trend on TikTok, search for the term on Depop rose 900 percent between March to August, when it reached its peak.
If you look at the statistics carefully, you will realize that everyone was working remotely at that point in time, which resulted in greater connections and increased online shopping; buyers sitting at home boosted movements that propelled brands to start listening to them. Therefore, brands like LoveShackFancy specializes in the prairie dresses and gingham blouses associated with cottagecore’s countryside aesthetic and fast fashion e-tailers like Missguided, who mimic them at lightning speed. The online space allowed start-ups and the apparel industry’s biggies to engage in fair competition as they are given the same platform to show their designs and influence their buyers.
- Social Media Offers Universal Experience
Offering apparel on social media creates a universal experience. Whatever trends are being followed in the USA are also influencing people in Asia. While some are influenced by the photos social media celebrities upload, others are influenced by certain video formats, like the dark academia trend, which is centered around student dressing, propelled by viral videos of university libraries and New England private school nostalgia as terms began in September. The trend, which blends gothic and preppy dress styles, creates a sense of community for students studying from home. With Gen Z audiences keen to make clothes at home, crochet was a trend from March on Depop. By July, a search was up nearly 500 percent, peaking around the time of the viral Harry Styles crochet challenge on TikTok. Raga expects the DIY movement and more long-standing, nostalgic trends like Y2K (based on fashion from the early ’00s) to continue into 2021 among Gen Z, even if the flash-in-the-pan “core” trends wane.
These trends indicate that brands have golden opportunities to expand their horizon. On a similar note, the design your own clothes virtually, our customization solution works and enables brands to explore the unlimited possibilities of business growth. Its digitization feature enables your buyers to create their fashion sense and preview it before heading for final payment. Apparel brands can allow their buyers to develop and wear clothes, such as skirts, shirts, t-shirts, dresses, suits, and many other kinds of stuff. Not just these, they can make the tiniest changes in those apparel, including buttons, zips, patterns; all in 3d. Isn’t it an interesting deal?
- Demand for Newness Emerges in the Fashion Industry
Since people have been staying home for a long time, they want something that gives them a unique and new feeling. Though fashion designers have always maintained that each trend stays for at least three months, everyone has passed it in the same old clothes in the last year. Though there has been an upsurge in the activewear and casual wear demand, many experts feel that as the new year has begun and people have started going to their offices, the formalwear market will again see its bright days.
But for now, let us focus on how athleisure saw its best days. The best way to expand your business horizon is to form partnerships. Just like, Fabletics kicks off 2021 with the announcement of a brand-new collaboration with actor, producer, and entertainer Liza Koshy. The all-new Liza Koshy for Fabletics capsule is designed to reshape your expectations of activewear—so you can take on the new year in pieces that allow you to be versatile, stylish, and spontaneous. “After this last year, I know we all share a mutual goal of not going back, but rather moving forward with comfort and confidence,” says Liza. “Thankfully, dressing for comfort became our new norm, and that’s exactly what we created for.” Her collection launches with a cinematic dance commercial, featuring Liza filming her complex choreography in reverse to underscore the theme of “No Going Back.”
- Digital Technology Offers Lucrative Opportunities to Thrive
When discussing the various changes, social media has brought into the fashion industry, we must not forget about the lucrative opportunities it brings to the table. Of late, many fashion weeks have decided to digital to ensure people are safe. It works best for sides, as brands can use the latest technology to create various designs while displaying their products. Likewise, buyers can enjoy the couch’s comfort and watch the entire show on the mobile or desktop, or anything they like.
Organizers of Copenhagen Fashion Week have confirmed that due to the development of Covid-19 and recent restrictions, the upcoming edition in February will take place as planned but will be run digitally and not in a hybrid format as hoped. Other brands taking part in the opening day include 7 Days Active, Rixo, Gestuz, Nynne, Skall Studio, Day Birger et Mikkelsen, and Designers’ Nest.
With the arrival of the coronavirus in early spring, the digital trend took off. Many customers were more or less forced to enter the digital domain. Online shopping became the only way for many consumers to get new products at home, with the result that fashion companies set their sights on their digital channels. In addition, in a time of little physical contact, the need for online representation grew. On social media or in games like Animal Crossing, fashion started to play an increasingly important role. Some brands, including Balenciaga, even took advantage of games to showcase their new collection. More digital or phygital clothing brands also appeared on the market.
- Durable Second-Hand Clothes Gain Momentum
When one often stays alone for too long, she/he tends to introspect, which led many buyers to think that do we need as many clothes as we are proud to wear every day. And the answer was “no.” Thanks to technology, more specifically the internet, buyers can google themselves aware of what is happening worldwide. With that, they have also developed the habit of developing responsible consumerism, and therefore demand durable re-commerce clothes.
While 2019 was already the year of independent second-hand stores and platforms, such as Rebelle and United Wardrobe, and the rise of clothing rental, 2020 was the year in which large companies incorporated second-hand clothing sales into their business model.
This holiday season, we celebrate love
Discover this year’s Holiday campaign featuring stories from eleven families, touching on love, hope, and togetherness, captured by multiple creators from around the world: https://t.co/9yDoc94UW2#FamilyIsWhoYouLove pic.twitter.com/qWEf0RNcn4
— Ralph Lauren (@RalphLauren) November 10, 2020
Zalando launched an extensive web function to purchase and sell second-hand clothing by customers in the Netherlands and Belgium. That same month, Tommy Hilfiger launched the Tommy for Life initiative: a circular project in which second-hand or damaged Tommy Hilfiger and Tommy Jeans clothing can be repaired or transformed into new limited-edition garments. In November, European e-tailer About You added a ‘Second Love’ section, featuring second-hand women’s clothing and accessories from luxury brands, such as Ralph Lauren and Saint Laurent. Even luxury group LVMH announced at the beginning of December that it was looking at opportunities for the sale of second-hand products.
The Future of the Apparel Industry is Bright-
As the apparel industry continues to migrate online, the brands are caught up amid their biggest shift. They are trying their best to invest in digital technologies and channels. Shoppers have moved away from relying solely on catwalk reports and glossy magazines for fashion inspiration. Instead, they’re exploring trends and researching brands and products on social media. Platform experiences are converging, and the challenge for fashion brands is to deliver a relevant, useful, and purposeful experience, not just on – but also across – those digital platforms. This is the most appropriate time to dive into the growing ecommerce economy and explore the new possibilities that you couldn’t have imagined. If you consider these changes as overwhelming, you must install the fashion design software by iDesigniBuy, a customization solution that enables brands to let expand their horizons and market reach as their buyers from all walks of life can customize their clothes in the ways they prefer. And the cherry on the cake is its digitization feature supports brands to allow their customers to see what they have created and experience the magic of fashion. Its latest solutions make shopping fun and attract your buyers to visit the website again. It is a deal you can’t resist.
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