The leading luxury brands are moving towards e-commerce due to shutting down during the pandemic outbreak. The competition is gradually becoming fiery as several market giants in the fashion world are seeking alternatives and working on bolstering its main sales channel, e-commerce. Our custom design shoes is designed to function smoothly and help you be visible on various platforms. With its user-friendly interface, let your customers personalize their footwear as per their requirements.
3D Shoe Design Software Helps Brands Succeed in the Online Business
Custom-designed shoes have emerged as a popular trend amongst men and women of all ages. A large number of people are mesmerized when it comes to a stunning pair of shoes that are unique and limited. Additionally, the pandemic’s forced store closures have emphasized the importance of competitive luxury e-commerce strategies; LVMH and Kering have been refining their digital presence for nearly two decades.
Let’s look at the pointers that will help you succeed in the online business world:
- Learn from Market Biggies
Kering is currently bringing e-commerce in-house after it kickstarted with YNAP in 2012. Through the joint venture — 51 percent owned by Kering and 49 percent by YNAP — YNAP was in charge of development, maintenance, logistics, and the technology platform. At the same time, Kering had control over the brands’ online stores, product assortment, editorial content, art direction, and digital communication. Tapping the success of Gucci’s online operations will mean taking a more innovative stance by taking e-commerce operations in-house on a shared platform. Gucci, which launched e-commerce in 2001 and is among the industry’s best in class, was an early adopter of WeChat, has an extensive merchandise range online, and a focus on editorial. The megabrand generated around 10 percent of its retail sales through e-commerce in the first quarter of 2020, considered “very good,” according to Solca. In 2019, e-commerce represented less than seven percent of the retail sales of the Kering group.
- Leverage on Digital Experience
The physical stores offer the best experiences with a personal touch. Still, as we are progressing with technology, the digital mediums are emerging as the real sales channels to facilitate direct contact between sales associates and customers. “We know that people want to speak with sales associates from their phones and their living room, they want to receive their product in a luxury way at home, they want great services when they do kerbside pickup, they want a video walkthrough of the collection by the sales associates.” LVMH also extended cross-border shipping and increased availability of merchandise online.
These days, investments in more immersive online experiences could help, and as fashion shows move online, they’ll become a necessity. Digital displays are coming up next as the viability of in-person fashion shows is called into question. Our design your own sneakers, is a highly advanced tool that provides 3D views to customers while creating their product.
- Keep a Track on Emerging Market
With Chinese consumers set to represent 50 percent of the luxury sales by 2025, according to Bain & Company, the challenge for the industry is to capture the China e-commerce opportunity. “Luxury houses were very reluctant until now to enter Chinese platforms as you get products that come from various sources, including peer-to-peer and brands want a more controlled kind of environment,” says Bain partner Claudia D’Arpizio to Vogue Business.
Many industry experts believe that Chinese platforms and top luxury brands will become partners, and the small and medium-sized businesses should capitalize on this idea. They should keep track of new emerging markets in the Asia-Pacific region and new platforms. These platforms bring consumer data, and luxury houses bring a high-quality environment.
Closing Comments
To sum up the blog, several luxury market stakeholders are swiftly adopting new changes and technologies to make themselves relevant and heard in uncertain times. The shoe pattern making software by iDesigniBuy will help your buyers to create a pair of footwear worth-admiring. The tool is developed in JS/JQ, which makes it fast and responsive. Customers can virtually view all angles of the product while designing.
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