According to a report by Technavio, the global personalized gift market is expected to exhibit an incremental growth of USD 15.92 billion during 2019-2023, with 38% of the growth will come from North America. Personalized gifts are a broader segment and include personalized wearables, accessories, greeting cards, sports equipment, apparel, mugs, laptop and mobile skins, jewelry, and many more items. Another report by McKinsey reveals that personalization is a potential driver that can lift revenues by 5 to 15 percent and improving ROI on marketing by 10 to 30 percent.
The mentioned above figures clearly indicate towards a transforming trend that will govern businesses in 2020. Undoubtedly, with personalized and customized products and accessories, brands can increase customer engagement manifolds. Moreover, with a prolific rise in ecommerce and m-commerce, customization has become more imperative than ever before for business growth in 2020.
Customization empowers customers to design personalized products that are unique and are not available on the shelves. Thus, your online business can thrive easily if you choose to integrate online product customization software with your Magento powered ecommerce website. Customization is a critical strategy that can redefine your online business while differentiating your brand from other online retailers.
Let’s explore how adding Online Product Customization Software to your Magento website will be beneficial.
- Enriched Customer Experience: Being an integral part of an experience-driven economy, users’ experience with your brand can bring a dramatic impact on sales. When users are given the freedom to design their own gifts and accessories, the chances of customer delight are very high. Customers like to engage with brands that respect and recognize the choices of consumers. As they can choose from a wide variety of designs and color palettes, the customized shopping experience gives them a feel-good experience.
- Growth in Online Traffic: By allowing customers to convert their imagination into ideas, you are bound to increase the hits on your website. Online product customization software helps you to gather customer information and curate your offerings as per their preferences, which would ultimately lead to more traffic on your website.
- Increased Customer Base: Customer retention is positively affected when your website offers a customized online experience to them. Online product customization software gives a smooth user interface, allows seamless navigation between product catalog and designer dashboard, provides ready-to-print templates for different items, comes with an easy-to-understand instruction manual, and gives 3D visualization of product at every stage of iteration. These functionalities play an essential role in creating a positive impression on the users and encouraging them to come back to your website.
- Do-It-Yourself as New USP: With online product customization software, you can establish your brand in the DIY segment. The tool is a complete package that gives ownership in the hands of customers. They can customize every detail of the item while placing the image of their choice. They can also put logo, monogram, text, quote, or clip-art on the product. Moreover, the software is loaded with a pre-defined art library to choose from a wide range of designs.
- Brand Positioning: This is a sure-shot formula for online success. As you can reach to a broad base of the global audience, it is easy for you to establish your brand while creating a sharp brand image. Once earned a reputation for customization, you can expand your offerings in the future by integrating apparel customization software, shoe customization software, jewelry customization software, and handbag customization software. The scope is extensive and promising in this segment.
- Production-On-Demand: When you offer online customization services to your customers, there are no middlemen involved in the process. Customers choose a product, customize it, finalize it, and then place an order with you. You get it developed in your facility, and customers have the product in no time. Shortest turnaround time is the most significant advantage to the customer, while you, as a business, are no longer required to store inventories and pay to intermediaries. This invariably increases profit margins.
Let’s find out what all can be customized using Online Product Customization Software:
- Gift Box
- Business Card
- Paper Bag
- Laptop and Mobile Skins
- Greeting Cards
Additionally, you can also get specific software for customizing:
- Men and women formal shoes
- Women Casual Shoes and Sandals
- Bag packs
- Women’s Dresses
- Men’s apparel like Suits, Tuxedo, Jackets, Hoodies, Formal Shirts, Trousers and Jeans
Are you an established retailer and looking to take your business online in 2020?
iDesigniBuy can help. We are a leading name in the apparel and accessories customization market. We offer a comprehensive package where we build a cutting-edge ecommerce website on Magento 2 and then integrate online product customization software with it. The entire system works in synchronization and is scalable to support future business needs.
Are you already present online with your business website but looking for rapid growth in 2020?
iDesigniBuy can help. Our experts help you in integrating the online product customization software with your website. Our experts handle end-to-end implementation and ensure that the software remains aligned with already installed enterprise applications for optimum results.