The consumers are returning to normal life again. Many experts have observed that retailers are increasingly restructuring themselves as consumers are increasingly visiting shopping malls and stores. The pandemic seems to have receded in the US market, giving ample opportunities to fashion houses to experiment with their business model. In such scenarios, customization comes in handy. It allows brands to make the most of the changing consumer behavior and empowers them to let their consumers set their fashion trends using digital technology. Our fashion designing software works on similar lines and enables fashion and apparel design companies to blend the offline and online business model with its incredible modern-day solutions.
Fashion And Apparel Design Helps Brands to Change with Evolving Customer Needs
Many clothing manufacturers and retailers lean on a direct-to-consumer approach that helps them nimble their inventory and rethink the conventional business operation style. As the consumer shopping trend has shifted completely, it is high time that the companies, too, test the waters and adopt an approach that more equitably split between a retail store and fashion label.
Last year, according to the Common Thread Collective, the apparel industry across the globe saw a boom in ecommerce sales by approximately 39 per cent. This provided a huge space for the brands to channelize their resources in the online marketplace and enabled consumers to shop from the comfort of their homes. Besides, last year we saw a surge in many SMEs and Startups that quickly rose to fame with their unique customer service and never seen before fashion styles. Customers, too, showed interest in open ideas and unfamiliar brands. The statistics provided by Mckinsey suggest that more than 44 per cent of millennials and Gen Z tried new brands last year.
From the facts mentioned above, it is evident that changing consumer behaviour is compelling many fashion retailers and manufacturers to transform their business strategy. If you are wondering how transforming the bottom line can better prepare you to scale up your sales, you have come to the right destination. In the blog, we shall explain how companies can leverage the current market trends and blend ecommerce with physical stores. Let us look at the success story of One, relatively a new entrant in the fashion and apparel design industry that witnessed tremendous growth in the last year. It is a digitally native brand encompassing unusual deals with its direct-to-consumer approach. In fact, many brands are able to quickly fulfil One’s orders from their own DTC distribution channels. Likewise, our 3D clothing design software offers relevant business solutions to fashion and apparel design companies and enable them to transform their supply chain. Our customization tool comes with an in-built digital feature installed on a website, brick-and-mortar stores, or both seamlessly. It encourages brands to let their buyers design their apparel including, skirts, shirts, t-shirts, pants, and sportswear, among many others.
Several experts believe that renewed optimism among buyers, especially in the United States, is empowering them to spend on high-end fashion brands. Besides, their inquisitive quest for unusual, unfamiliar, and unique styles is helping SMEs and startups flourish in the fashion industry. Companies like One were quick to realize this trend and tap on this consumer behavior from early on. They know new curious people are bored of spending time at home and wouldn’t shy away from experimenting with new and budding labels. Moreover, people are more than happy to visit offline stores than browsing through various websites. In the countries like the US and UK, where the pandemic seems to be receding, big retailers like Target and Walmart saw a decrease in their online sales. However, their consumer foot traffic continues to surge in areas like Brooklyn and Los Angeles.
In addition to shopping online, people are eager to dress to impress; therefore, many fashions’ big shots are returning to the scene with their improved business strategy. To back this notion, we have the example of Jean Paul Gaultier, who marked his comeback on the 28th of May and unveiled its new e-commerce store and launch the first of a series of drops designed in tandem with five emerging designers. Friday’s collection line is released just in time for the global Pride season. Elsewhere, model Bella Hadid stars in the brand’s new campaign, representing a “unisex, inclusive” collection “that exudes sea air.”
To sum up the blog, it would be appropriate to assume that a consumer’s lifestyle has changed drastically, and so has their shopping patterns. Their needs and wants are evolving continuously. The fashion h that are quick to act on these shifting trends will emerge as winners. If you are willing to join this league, you must implement the 3D fashion design software by iDesigniBuy. It is a customization fashion and apparel design offering the latest business solutions to companies and helping them to thrive in the apparel business.