Since the beginning of this year, the fashion industry continues to witness tremendous changes. And therefore, brands are stuck at the intersection and in a dilemma where to go and what to do. In such scenarios, it is best to give the driving seat to the consumer and closely watch what they need. Hence, customization. Our best clothing design software helps apparel manufacturing companies and retailers to gain a complete insight into what customers are into and accordingly plan your production. The tool comes with an in-built customization solution enabling brands’ customers to design any kind of apparel, including shirt, t-shirt, pants, jackets, hoodies, blazers, and many other clothes as per their preferences.
Clothing Design Software Enabling Brands to Evaluate their Strategies
The fashion market won’t be the same as today, and its continuous evolution is compelling brands to evolve their strategy continuously. It has been estimated that luxury store portfolios will be vastly different in five years, as brands pivot away from waning American and European locations to chase cash-rich millennials in Asia. Since millennials are all about shopping online and especially in the APAC region, the group is predominantly determining what should be the trend and what shouldn’t be. Luxury brands are opening fewer offline locations overall, cutting spending, and renegotiating leases to limit the damages brought by Covid-19. The exception is in China, where new stores are needed to meet high-spending luxury customers’ demand.
This is a turning point for the Chinese market and its consumers because earlier, they had to buy fashion products, such as apparel, footwear, and many things from abroad, also sustained the importance of luxury tourist destinations like London and Paris. With 73 percent of Chinese luxury consumers planning to convert half of their annual abroad luxury spend back to China in the next year, per Boston Consulting Group, China is bound to see an uptick in retail luxury investment at the expense of Europe and the US. Over the past ten years, industry leader LVMH has gradually shifted its retail center of gravity towards the Asia Pacific.
It would be interesting to see how the relocation of investment would help brands surge consumption in the budding market.
Let us find out how these how apparel brands make the encash in the changing market scenario:
- Capitalize on Local Consumers and Digital Technology
Brands, facing critically low tourist rates, are rethinking their approach to stores in order to be as relevant as possible to local consumers. That strategy includes continuing digital initiatives born during the lockdown as stores remain open to maintain relevance. During the lockdown, Dunhill launched an outreach program on WeChat, which allowed sales assistants to send an edited assortment of products to customers and finalize the transaction remotely. The brand’s launch on Tmall at the end of September and the consequent access to consumer data will help determine its physical strategy.
Our fashion design software operates on similar ground. It allows brands to make the most of the digital technology and enable them to provide customization solutions to buyers so that they won’t have to depend upon seasonal trends and can create their fashion style.
- Form a New Road Map for Retail
The retail sector in China witnessed a massive global opening, and almost seven percent more than what it was in the Middle East, Australia, and New Zealand combined in 2019. Beijing, Shanghai, and Shenyang remain the top three markets in the number of premium luxury brand stores. Still, cities in China’s Greater Bay Area like Shenzhen, Guangzhou, and Xiamen are well-positioned to receive luxury CAPEX.
Vietnam can also be turned into a massive market powered by a younger population, a rise in the middle class, and excellent infrastructure. Emerging markets in Asia and the Middle East will also benefit by being less over-retailed than North America and Europe, says Garrick Brown, vice president of retail research of the Americas at Cushman & Wakefield. Besides, Hong Kong, vexed by socio-political uncertainty, closed borders, and the second wave of Covid-19, will remain a weak spot for luxury retail in the Asia Pacific.
You Make the Final Call-
From the pointers provided above, it is evident that the fashion industry is yet to witness another phase of reform where people’s choices, their perception, communication with brands. In fact, brands also are changing their style of approaching and enticing customers with novel technology and solutions. In this struggle, the digital fashion pro by iDesigniBuy is a step closer to making shopping fun. Its customization solutions will help brands always have the upper hand in the apparel market and attract more investors worldwide.
If you are willing to experiment with a successful solution,
Collaborate with us now!
