The new year is approaching, and as we enter it, people will always need fresh pairs of footwear for parties, new life, and a new decade. In 2021, a fresh wave of footwear trends was ushered through as we entered a new decade in 2020.
After back-to-back seasons of ’90s-inspired, low-heeled shoes, it’s time to make way for new styles in your closet—from the return of platforms to modernized takes on classic loafers and Mary Janes.
As seen on the Spring 2020 runways, the year’s biggest shoe trends are fun, colorful, and guaranteed to breathe new life into people’s wardrobe. Get a head start on all the must-try styles below, especially because buyers may be wearing them out of the house shortly. The custom shoe designing offers a similar set of customization solutions to shoe manufacturers and retailers where they can let their customers design their footwear in 3d. The custom-made solutions enable brands to adopt the latest trends and radically transform their business models.
Custom Design Shoes Offers Solutions to Prosper Using Digital Trends
No matter which era we live in or the technology it brings forth, humans remain constant throughout this relay of revolutions. The luxury brands have to develop their strategies that fit the digital technology narrative and enables buyers to be at the center and front despite the fast-changing digital milieu. In the same spirit, we wish to explore how brands can navigate their way to increase their digital business and keep up with their environment, social, and economic responsibilities. The new clone-based business model enables brands to preserve and, in some cases, cultivate their customer relations; thus, in no way are you losing human touch and base for your business.
Just as people expect brands to treat them like humans and not merely as transactions, they also expect brands to act more human. This means they expect the brands with whom they interact to embody human qualities—be steadfast and transparent in their beliefs, consistent in their actions, and authentic in their intentions.
By far, you must have understood where this blog is heading and how brands can make the most of the latest trends.
Let us look at the various digitization factors that propel the apparel industry growth:
- Purpose Enables Brands to Drive Changes in the Business
The purpose is the crux of commencing any business. It a soul required to run a business, just like what foundation is to house, a conductor to the orchestra. The purpose is everything to an organization, a soul, identity, platform, upon which a company is built, and a mirror that reflects its existence in the world. While there are some, who consider it merely a tool to advertise who they are and what they stand for to capture more market share. Others believe selling quality products at the lowest price point is the only thing that matters to consumers.
Purpose-driven companies witness higher market share gains and grow on average three times faster than their competitors while achieving higher employee and customer satisfaction. The origin of purpose and its overlap with corporate social responsibility (CSR) can make customers, workforces, and partners wary of a business’s motives. While a company’s purpose doesn’t have to impact society directly, authenticity is paramount.
Digital technology is the best way that enables brands to sell and tell their stories through various mediums. The luxury brands can let their customers know about their numerous milestones, success stories, and several other essential factors. For example, recently, Reebok, owned by Adidas (ADDDF) since 2005, unveiled the design for its first plant-based running shoe, the Floatride GROW, which is expected to hit store shelves in the fall of 2020. Eco-friendly meatless food products shook up the fast-food industry in 2019. Experts say next year’s game-changing trend in sustainable consumer goods may be plant-based — or “vegan” — athletic shoes.
- Customer Experience Aids Brands to Refocus Value
In this digital age, you must not be reminded about the benefits of digital technology and how it can help brands revamp their strategy. In fact, digital technology or omnichannel strategy allows has changed our lives so much that sometimes people prefer to read through kindle than going to a book shop. These days, it is common to “like” your friend more on social media than telling them in person. The same is the case with the luxury market. People don’t want to step out and buy stuff; they would rather sit home and shop or connect through multiple channels.
Indeed, digital technologies can make it easier for us to navigate our busy lives, but they can also erode the fundamental elements of human connection. Despite efforts to replicate human behavior and gestures through automation and AI, the essentials of human connection—eye contact, personal touch, empathy—remain irreplaceable by technology. When digital connections—personal and professional—lack a human touch, it can create an environment where people feel isolated, underrepresented, and unfulfilled. This can result in people opting for quick answers to narrowly defined problem sets versus more sustainable solutions that take into account what it means to be human.
Likewise, we provide “design your own sneakers online,” a digital customization solution enabling brands to let their customers create their fashion statement by designing a pair of footwear. The tool supports your buyers in selecting, customizing, and previewing in 3d with just a few clicks.
- Ecosystem Sparks New Business Models
With the ecosystem becoming a new business model, many brands are adopting sustainable measures that were never seen before. To put it simply, traditional boundaries between industries are disappearing, signaling a great fusion of once disparate industries.
We see the effects of fusion across multiple ecosystems. Messaging platforms such as WeChat are becoming mobile payment-and-ridesharing platforms; department stores are opening their doors to e-commerce giants and fitness centers to provide more cross-industry wellness services, and automotive companies are turning into ridesharing and micro mobility providers. In each case, they’re looking beyond industry boundaries to address customer needs, identify growth opportunities and areas for collaboration, and create new value for customers. Fusion is making brands relevant outside of their industries of origin.
Unlike many of its rivals, the Boston-based multinational corporation New Balance shuns celebrity endorsement. The company claims to emphasize substance over style by highlighting lesser-known athletes. Besides manufacturing men’s and women’s shoes for basketball, tennis, golf, hiking, running, and cross-training, New Balance offers fitness apparel and shoes for kids and owns shoemaker Dunham.
The Ball is in Your Court-
To sum up the blog, it would be scrupulous to assume that if brands adopt agile digital technology in their business model, the day wouldn’t be the far way people will swear by their advancement. The luxury and fashion industry holds several lucrative opportunities for brands willing to go that extra mile and make things work. If you are wondering this is too much to handle for a person, you must reach out to the customize shoes by iDesigniBuy, a customization expert in the form of a tool enabling brands to make the most of the current trend. The modern-day tailored software supports brands to take their business to new heights and spur online sales.
If you are willing to capitalize on these digital trends,
Allow us to help you!