For the past couple of months, people have become more comfortable with easy-to-wear items, and it would continue to dominate their shopping behavior for a long time. Some new data from countries where restrictions have lifted show consumers are still prioritizing easy-to-wear items, a habit that may be hard to shift once constraints ease. The custom design shoes are here to help you to capitalize on this trend and offer the newest designs to buyers with the latest customization solutions.
Design Shoes Online Assists Rethinking New Business Ventures
Retail data platform StyleSage, which tracks inventory levels at fashion stores worldwide, found that shorts, jumpsuits, handbags, and footwears are the most frequently sold-out items in the past two weeks in countries where restrictions were easing, including New Zealand, Australia, and Denmark. Intimates and slippers were also among items most frequently sold out, indicating that people are not yet abandoning their prioritization of at-home comforts.
Fashion sales are still declining, but there is some evidence that they are no longer worsening even in the US, the country with the highest daily cases and deaths due to the pandemic. The NPD Group reported US apparel sales fell 35 percent in the last week of April, but that the scale of the year-on-year declines had halved throughout the crisis.
So, here are some primary reasons why should you venture in the footwear business:
- Change in Trends
Customers these days are demanding products like denim, dresses, shirts, as well as strong demand for seasonal items like knitwear and boots. While many European countries still have some restrictions over meeting indoors, citizens in the UK, France, Italy, and elsewhere are now permitted to spend more time socializing outside. Trends are not uniform across these geographies. Data from the global fashion search platform Lyst shows that denim was the most popular in Germany in April, while other European countries prioritized more summery choices.
The design your own shoes online will help you to adhere to the recent changes and offer the latest footwear styles to your customers they can’t say no to.
- Desire to Express Feelings
Now that people have developed the habit of staying home, they prefer to wear that is comfortable and what could be more comforting than personalized footwear. These kinds of shoes have become the symbol of resilience and resistance for buyers, and brands must act quickly to thrive on these trends. For example, Converse is back with a Pride Collection filled with bigger and brighter styles than ever before. The brand takes its proud designs a step further by allowing sneaker fans to customize the pairs to include the bisexual, transgender, non-binary, and pan-sexual flags through its “Converse By You” customization platform.
Over the next few days we’ll be sharing more on that workshop and real-time updates from the crew on how they’re staying creative and committed to sustainability while at home. #ConverseRenew #CreateAtHome #WeAreAllStars
— Converse (@Converse) May 17, 2020
- New Regions Emerging
The luxury sector is pinning its hopes on the continued spending power of the Asian consumer and remains upbeat about China in particular. By 2025, Chinese shoppers will account for up to 49 percent of global luxury purchases, up from 35 percent in 2019, according to a report by Bain & Company and Altagamma. However, many reasons for unease remain, ranging from the threat of a second wave of the pandemic to macro concerns about a deterioration in US-China relations.
- Focus on Sustainability
A recent financial analysis by BlackRock, the world’s largest asset manager, indicates that sustainability is going to be an increasingly important part of every successful business moving forward — and that the Covid-19 pandemic appears to be accelerating its importance in the eyes of investors. Following where investment money is going can show what brands will have a significant platform in the future.
Luxury customers often believe that their favorite brands are the most sustainable and are always looking for innovative solutions to hold on. But as investors prioritize sustainability, digital strategy, and new areas, strategy and consumer sentiment can quickly shift. Therefore, shoe pattern making software by iDesigniBuy will help brands to stay one step ahead in the industry. The tool provides the latest customization solutions that will enable shoe selling brands to maintain their relevancy and responsiveness to re-establish themselves in the minds of buyers.
Willing to explore new business options,
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