This June, we celebrate Pride Month, and many brands are coming forward to do more than just lip service and make inclusivity a priority in their collections. Likewise, customization is another way that will help brands to make their clothing lines even more genderless and enable more people to a part of the fashion industry. The 3d clothing design software works on similar grounds, enabling the fashion houses to blur the norms of the gender-based society and become more inclusive in terms of sizes, colors, LGBTQ, and many sects. The tool is better equipped to allow the users to visualize their dream apparel through digital technology before they book their orders.
Dress Design Software Enables Brands to Embark Upon Inclusive Fashion
In the last several years, we have seen many fashion manufacturers and retailers have released collections or collaborated with someone to benefit the LGBTQ+ community directly. Many big shots in the fashion industry have in the past raised awareness and donated to relevant charity to bring about changes in society. Consequently, customers have started to embrace these changes and opted for gender-neutral apparels, and the brands need to pace up to meet these demands. The genderless brands, such as Les Girls Les Boys and Tomboy X, have promoted themselves as someone that doesn’t believe in gender-based society. These are the little efforts to disregards the age-old norms, traditions, labels, and constructs. The gender-inclusivity was mostly restricted to backpacks and sneakers but is slowly venturing into the apparel sector and enabling people to shop for unisex t-shirts, jackets, dresses and skirts for all body types.
This is the appropriate time for brands to expand their horizons and venture into the new customer base. Below are examples of high-end fashion brands testing waters in the changing dynamics of the fashion market.
Analysts and fashion experts say the gender-fluid fashion trend is here to stay, and many leading apparel companies are doing their bit to embrace the change.
Let us have a look at them.
- Using Catwalks to Express Solidarity with the New Trend
Catwalks are the perfect platform for the big fashion houses to display their collection and begin a trend that impacts people at large. Besides, since they a well-known face, it is a lot easier for them to get heard and inspire others to stand up for a cause. A similar incident occurred when in February, Balenciaga debuted its autumn-winter 2021 collection on the catwalk. Its oversized hoodie turned many heads around as it had boldly emblazoned with the text gay. Taking this attempt one step further, the brand is partnering with The Trevor Project in honor of pride month. The collaboration aims to prevent suicides among LGBTQ youth.
Additionally, the Kering-owned Maison is donating 15 per cent of all sales from the collection to the Project, an American nonprofit that focuses on suicide prevention amongst LGBTQIA+ youth. Other items in the collection include t-shirts, baseball caps and jockstraps.
It is commendable as the steps taken by the fashion market giant to celebrate and spread awareness about the LGBTQ community. Ourbest 3d fashion design software also attempts to break the gender-based norms in the fashion community and allow your buyers to make bold fashion statements and wear apparel that depicts their personality.
- Partnering with Influencer to Raise Funds
When walking into a new zone or domain, having a partner is always advisable. Besides, when two powerful forces come together, they create a greater impact on others. For example, Donnatella Versace has collaborated with the well-known singer Lady Gaga to auction a replica of her iconic “Born This Way” motorcycle jacket. All the money received from the sales would be donated to the “Poker face” singer’s foundation. On similar lines, the brand has also decided to launch the “Born This Way” t-shirt and beret in honor of Pride month and raise funds for the charity.
- Boosting Sales with Inclusive Marketing
As people are more inclined towards ecommerce shopping experiences, this is the right time for brands to invest in the online marketplace. Moreover, brands are tapping into the LGBTQ community with a disposable income. The brands can connect with their audiences better if they offer inclusive shopping and also boost their sales. As per Adobe Research, 66 per cent of African-Americans and 53 per cent of Latino and Hispanic Americans believe that their community is misrepresented in many advertisements. The silver lining of this study is that approximately 38 per cent of consumers are more likely to shop from brands that practice inclusivity and embrace people of every color, race, and gender.
The Finishing Line-
Celebrating people for a month doesn’t do enough justice to them. We should celebrate each individual every day, and it begins with the fashion industry. Everyone from the sector must forward and let people decide how they want to wear and how they should represent. The fashion design software by iDesigniBuy enables brands to embrace diversity in society and empower their buyers to wear clothes that best suits their personality. The tool allows your customers to preview their designed apparel in 3d and help them to custom-fit it as per their body measurement and style preferences.
If you are willing to embrace inclusivity,
Connect with us now!