A few decades ago, it was unthinkable that digital technology would influence and determine what consumers should and should wear. However, as digitization is gradually moving into everyone’s life, it is a challenge for the fashion industry to remain unaffected. And with buyers growing over thousands of years across multiple industries, apparel brands are faced with the dilemma of improving their offline business models or adapting to new, evolving online business strategies. The best way to deal with this situation is to offer personalized service to your customers. Online fashion design software helps you provide world-class service to your customers while designing their clothes completely with digital technology. Custom tools help companies stay big and handle changes in the fashion industry seamlessly without drastically changing their business model. Brands can think of this tool as an intermediary that helps them better connect with their customers with advanced technology.
Tailoring software provides a solution for clothing brands to keep up with digitization
Like it or not, technology is our future, and the fashion industry is no different. It’s coming and it’s inevitable. Many stakeholders believe, even if we don’t like the idea of technology: it has changed the world and will continue to dominate us no matter what we do. So the question arises of how brands should accept and celebrate it. Not that technology is a new word in the fashion industry; over the years machines have been used in all areas of fashion processes including agriculture, design, inventory management and shipping. And the icing on the cake is e-commerce, which has completely changed the online fashion business and the way brands work. Business models dominate shopping behavior and turn retail into an adventure destination. Fashion designers are also experimenting with new formats, including direct to digital. And as unprecedented events hit the fashion industry last year, it became even more important for brands to deal with those changes. According to a report from the websites Business of Fashion and McKinsey & Company, 2020 was found to be the “worst year in fashion history.” However, the ups and downs could reverse, as the market is projected to recover and reach $672.71 billion by 2023.
The statistics presented in the above paragraphs show that today’s fashion industry has no choice but to embrace new technological changes. In addition, several leading brands in the industry have introduced technological innovations. Fashion technology seems to be leading the way with exciting innovations accelerating the Covid-19 crisis. In this situation, fashionable technology solutions such as online tailoring software will come in handy as they allow brands to combine the best of both worlds. The customization tool has built-in digital features that allow your customers to design their outfits and visualize them in 3D before they leave. Modern technology offers a solid business solution that enables brands to reduce cart abandonment rates and increase conversion rates.
Let’s take a look at the two main trends in fashion technology that are driving the industry, and how fashion technology companies can take advantage of today’s environment by developing impactful communications programs.
Here are some of the factors driving the emergence of digital technology in clothing:
Technology has become the most important part of our lives; People rely on them to perform even the most basic functions in their daily lives. Given this dependence, brands see many opportunities to sell their collections. In addition, they have to contact their shoppers and need a tool or platform to do so, which leads to the decision to “stream shopping live”. Statistics from the National Retail Federation show that direct shopping “will be central in 2021 and potentially one of the fastest growing categories in the digital, one-to-one ecosystem”.
Many brands and retailers like Nordstrom have skipped bands and tested the waters for live streaming or shopping, especially during a pandemic when you need to connect with your audience. Implementing this technology can help smart fashion brands retain their customers. The popularity of e-commerce has increased over the past year. Reports show that consumers spent $861.12 billion online at US retailers last year, 44 percent more than in 2019. Online shopping trends are expected to pick up and the desire for more video content already exists. According to a Wyzowl study, “68% of consumers say the pandemic has affected the number of videos they watch online, with a majority (96%) saying it’s increasing.”
Practical and inclusive fashion technology:
When we talk about e-commerce, there is one thing that has slowed its growth in recent years: virtual practice rooms and locker rooms. While online shopping offers different benefits to shoppers and brands, being an albatross around your neck doesn’t have any distinct appeal. With advanced technology, fashion brands can now allow their customers to shop on their websites and check whether their clothes are suitable or not or if they want to make changes to the clothes. At a high level, virtual technology helps ecommerce shoppers make more informed decisions. This technology can provide shoppers with tailored styles, sizes and recommendations based on data, as well as the opportunity to “try on” clothes by uploading their photos. Although virtual customization has been around for several years, its use has increased during the pandemic. Virtual Fit technology is a great alternative for shoppers who aren’t ready to head back to the store but are ready to refresh their wardrobe after years.
Similar to virtual tailoring, inclusion technology allows shoppers to see a wider variety of sizes and skin tones of clothing models to reflect the buyer’s own appearance. As Kayla Marci, market analyst at Retail and Fashion Technology told Retail Dive, “67% of American women are a size 14 and have a need for fashion products regardless of size.”
It is safe to conclude that we are in the midst of a transformation in the fashion industry as it is being groomed in real time, especially with past results that only help and encourage a growing clothing brand. Even though the industry had a difficult year in 2020, it has bounced back and embraced all the changes it had long avoided. iDesigniBuy’s 3D apparel design software is designed to help brands take full advantage of digital technology and thrive in the industry. Customization has an integrated digitizing function that allows buyers to visualize the product in 3D and make the smallest changes. The tool is an armor to survive in the realities of everyday life through fashion and personalization through digital technology. Last year certainly tested that theory, but the combination of technology and fashion will no doubt keep the industry in the headlines for years to come.