formal clothes, but since most they have been asked to work remotely, everyone has started hanging up their suits and pulled on sweatpants. But when the office reopens, they would again need their suits, which might not fit them as correctly as it used to when they were regularly going to the office.
These changing trends are too much to handle for brands, and this is where our solution comes in handy. Our apparel design software enables brands to let their customers create their fashion as they like and need. The tool incorporates all the latest designs and allows your buyers to customize them that suits their personality.
Fashion Design Software Helps Brands Navigate Through Changing Landscape
As we are heading to the Autumn/Winter 2020 season, luxury’s pivot to more sophisticated menswear, interrupted by the pandemic, is now retreating to streetwear and casual wardrobes. Large luxury brands like Dior and Louis Vuitton are able to balance both, producing tailoring alongside streetwear drops and launches. Smaller luxury menswear brands from Ami to John Elliott are sticking to streetwear to weather the storm. Before the pandemic outbroke, people were a little reluctant to adopt streetwear or comfortable outfits. Still, as the situation changed, people are left with no other choice than to wear these comfy clothes. According to Euromonitor International, men’s tailoring sales were expected to fall 11 percent to $1.7 billion between 2019 and 2024.
Since the beginning of this decade, the apparel industry is witnessing the shift. The fashion sense has become more polarized as people are preferring lower-priced comfortable clothes and sometimes high-end pieces. This bifurcation of sales is expected to continue, as high and low-end items are more protected during economic recessions, as per the experts. Designers are responding by adapting their strategies.
Let us have a look at the ways apparel brands can hold on to their market reach:
- Keep the Bottom Line as it is
The abrupt impact of the pandemic on people’s fashion has been a warning against trend-chasing for some. But it is also evident that the trend will change once the offices resume; therefore, the trick would be not to change the bottom line; instead, alter the way you offer them to buyers. Designer John Elliott, whose sales are primarily made up of T-shirts and sweats, resisted the urge to wade into tailoring despite noticing a distinct shift before the AW20 season.
Quilted Nylon Hunting Jacket. Intentional exterior hardware, with a concealed hood, velcro cinch closures, and subtle quilting in the back for added warmth. Fabricated with our proprietary Japanese high shrunk nylon. Shop now:https://t.co/F9fYx4iVZB pic.twitter.com/HquC0vLq3c
— John Elliott (@johnelliottco) September 1, 2020
The fashion brands must operate without getting caught up in the season and trends and keep their core products intact. Category expansion to areas like tailoring can be a sign of healthy demand, but those steps need to be made at the right time. And this the time when brands can revamp the way they manufacture and use technology while doing it. The 3d clothing design software offers brands relevant solutions that can help them provide apparel that customers want and help them sustain such tragic times.
- Navigate Through the Landscape
With this shift in customer behavior in mind, designers are getting creative and leaning further into collaborations to make the most challenging moment. Brands should reduce inventory volume and put greater focus on popular styles after the demand for higher-priced items fell during the pandemic. The famous outfits in demands are hoodies, t-shirts, and sweatshirts also serve the best for companies as they help in testing waters and consumer appetite. This week, Craig Green launched a collection of T-shirts and hoodies with streetwear label Champion. The pool was planned pre-COVID-19, but it’s going on sale at an opportune moment.
The #Champions of Breakfast🥄 Check out our latest collaboration before it’s all gone! https://t.co/rZse9cU4DH pic.twitter.com/4bSqAQkEND
— ChampionUSA (@ChampionUSA) September 2, 2020
- Offer Comfort Before Style
A lot has changed since the comfort has come into the picture. Santi-Weil saw a growing demand for comfortable tailored styles in the French and German markets, mainly as restrictions lift and offices reopen gradually. Not just in Europe, but in Asia, luxury sales are growing most significantly. Therefore many brands may want to invest their time and energy into strategies that will help them gain maximum profit.
The Choice is Yours-
Yes, it is true that customers’ choices are rapidly evolving, and the reason behind this is the shopper’s age group, which comprises mostly millennials and Gen Z. They want something that suits them at the moment. This is a challenging trend to cater to; therefore, customization is the only viable option helping brands offer all kinds of designs to buyers and keep them satisfied. The fashion designing online by iDesigniBuy gives such relevant solutions to brands that help them fulfill demands put forth by the consumer and keep his/her interest in the label intact.
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