Today’s audience is smarter, discerner, and more aware than ever. Companies are trying hard to catch-up to this changing consumer behavior, coupled with the challenges of work from home, social distancing, and intermittent lockdowns in micro-markets, amongst others. Therefore, our best furniture software helps brands position themselves better in the furniture market and allow their customers to create their preferred furniture. The tool will ensure companies restructure the sales cycle to align with the changing consumer journeys by incorporating digital interventions, where benefits outweigh the costs in the short run.
Furniture Design Software Helps Leveraging Technological Assets
When people are shopping online, augmented reality attracts them the most- especially in the case of furniture as they can literally view their product and understand what kind of material they want. Thus, many leading furnishing houses are already prepared to capitalize on innovation. Brick-and-mortar furniture stores need not be afraid of the digital age. They, too, can embrace AR technology and build interactive websites that boost search engine rankings. They also can provide consumers with engaging in online shopping experiences. Due to all these factors, the augmented reality market has grown so colossal that predictions estimate its value to reach $61.4 billion by 2023.
When it has so much to offer, then why should we defy users from using it to make the home better.
Let’s see how technological innovations can help scaling-up your business and enhance their customer experience:
- Expands New Horizons to Engage Customers
With customization, there is another essential feature that helps to capture customer attention and keeps them involved. And that is designing. Here design doesn’t symbolize color combinations, styles, and forms; instead, it means engaging customers to spend more time on your website. Augmented reality can accomplish both – it offers stunning visualizations that captivate users and gives them the opportunity to become more involved. There are a variety of ways augmented reality can be utilized in website design to create a dynamic consumer experience.
The furniture design software online helps brands to entice their customers with its innovative 360-degree preview that allows buyers to flip and move the furniture and see if they like their designed product or not. Besides, it can be integrated on a website, in a physical store, and any devices, thus, enabling people to sit back at home and create a sofa of their choice.
- Helps in Exploring New Customization Possibilities
The core of any customization feature is to let customers take the car’s front seat and determine what they like and what they don’t. And as the phenomenon is gaining more traction, it is better prepared to be at the forefront of embracing AI-based interior design. Users are demanding even more interactive experiences, and with the help of this technology, the furniture brands can span across more retail industries. If a product comes in different colors, styles, or finishes, consumers want to be able to visualize them. Draping technology, which is available now, will become necessary for furniture retailers if they plan to stay competitive.
IKEA, a leading furniture brand, symbolizes the name that uses the AR technology at best. They allow their buyers to take the phone and scan specific furniture, and then fit them into their room’s image. This mapping helps people figure out what kind of furniture they should buy.
- Dissipates barriers of language
We understand shopping doesn’t involve any language element; even then, people sometimes find it hard to shop from a website that is not understandable to them. Thus, incorporating the right technology to translate the script into a correct language would be of great advantage. Features of AR-based shopping apps channelize word (s) in such a manner that it either is region-specific or, with the help of AR and AI tools, helps users understand its services.
The Final Call is Yours-
As digital technology grows and becomes more comfortable to use, consumers are looking for more convenient ways to shop. Brick-and-mortar furniture stores don’t need to close their doors just yet, but they need to look for opportunities that will help them up-scale their businesses. The customizable furniture by iDesigniBuy helps brands adopt more technology into their business model and make the customization process more exciting and fun for buyers. The tool holds expertise in providing personalization solutions to brands and digital features to expand their market reach.
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