The apparel industry has seen a drastic transformation in the past few years because some consumer goods have become costlier over-time the clothing sector witnessed the opposite. But this has caused severe damage to the environment as people can buy more clothes and dump them every time when a new collection is launched. The athletic apparel design software helps brands to control this overconsumption and production of apparel by letting their consumers create their own fashion style through a digital medium.
Sports Apparel Design Software Helps Taking Care of the Environment with Ethics
The United Nations Economic Commission for Europe announced its research findings, which says about 20% of wastewater and 10% of carbon in the world is from the fashion industry. According to the Natural Resources Defense Council, Chinese textile factories that produce most of the world’s clothing burn so much coal every year, which pollutes the air.
The first step needs to be taken in the direction of manufacturing to turn the fashion industry into an eco-friendly company. It should demonstrate not only conscious fashion but also support ethical fashion that means securing workers’ rights, child labor, and many more.
Things are changing in the apparel industry as many labels are coming out and doing their bit to support the environment and the planet we are living in. At their organization level, they are putting in the effort to make more sustainable, recyclable, and circular fashion products while also controlling wastewater treatment, offsetting carbon emissions, or tackling the plastic problem.
Here are some ways to move into the direction of sustainable fashion:
- Using Fewer Chemicals
Using dyed products is the most common problem and a source of more significant issues. Several dyes contain harmful chemicals disposed of in the water sources, which in return, pollute water and kill water bodies throughout the developing world. Natural and low-impact dyes offer a greener alternative. Natural colors, such as indigo and cochineal, are derived from plants, animals, or insects. Low-impact dyes are lower in toxic chemicals and require less water to process. Another green option is unbleached fabric, which has a natural, off-white color.
For example, Burton has eliminated harmful substances, including heavy metals, chlorinated solvents, and phthalates in their softgoods. For 2020, they are committed to 100% PFC-Free Durable Water Repellency (DWR) due to the lasting and uncertain impacts of PFCs on the environment.
- Incorporating Customization Solution
Offering customization is the best way to deal with fast-fashion. With modern technology, sports apparel companies can allow their buyers to design their pair of sports uniforms based on color, pattern, fabric, and many other things. Likewise, the sportswear design software enables brands to let their customers customize their jerseys or any kind of sports apparel and make small changes with the help of digital technology.
Keep moving forward but make sure to appreciate how far you’ve come 💪
— BENCH/ (@benchtm) August 20, 2020
- Joining Forces with Sustainable Brands
If you think venturing in a new field is challenging, you can always look for partners that will show you the path of success and help you achieve your targets. Aiming to execute the same policy is Hummel, that has joined forces with contemporary designer Astrid Andersen for an AW20 collection. The collaboration sees them re-purpose their archives of unused stock to create new pieces, advocating a future of more conscious consumption.
This was one example to help you understand how forming partnerships with high-end fashion houses can win over many challenges. Another one could be of TSPTR and Ebbets Field Flannels. They launched sustainable caps, thinking it would capture the style and attitude of America’s ’60s and ’70s counterculture.
- Manufacturing more Recyclable Products
Another way to make clothes eco-friendly is to make them from recycled materials. For example, fleece is often made from recycled plastic bottles. This turns a waste product into something useful and reduces the use of non-renewable oil. Some sustainable clothing brands have made a business of remaking old clothing to give it a new look. This type of reuse is often called “reworking.”
The Ball is in Your Court-
Though the environmental problems have around us, we had been ignoring it. With rising awareness among consumers for the mother nature, they are leaning towards brands that cause no harm to the planet. Consumers are supporting these brands because they are happy to know that the environment has not been tormented to produce their garments. Plus, people are willing to pay a little extra to support this ethically and morally coded industry, showing significant signs of growth in the future. The custom sports apparel by iDesigniBuy is way in this direction and helps brands take care of their businesses, customers, and nature with its customization solution. This crucial feature allows brands to take control of their productions and also lets consumers own clothes they like and prefer, and that tote their personalities.
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